Marketing Service

EducationUniversity of Michigan, ****

Dual-Degree: MBA/MSIConcentration: Marketing, Strategy, Human-Computer InteractionAwarded: Forte Fellowship, selected based on merit and leadershipMember: Ross High Tech Club, SI Society for Human-Computer InteractionElected: VP Marketing, Ross Out for Business (LGBT Student Club);

VP Digital Communications, Emerging Markets ClubDartmouth College, 2004

BA, African & African American StudiesRichard D. Lombard Post-Graduate Public-Service Fellow

Experience

Professional ExperienceKeurig (Green Mountain Coffee Roasters), Summer 2011

Digital Marketing MBA AssociateLed strategic assessment of customer loyalty program, identifying opportunities to drive incremental growth in direct channel among high-value customer segments.Spearheaded customer survey and conducted in-depth interviews, sourcing key metrics and generating holistic profile of auto-delivery customers.Collaborated with colleagues across functions to identify relevant data sources; used advanced data mining techniques to identify behavior-based purchase segments.Presented actionable recommendations to increase conversion and retention rates, many of which were adopted by senior management into direct-to-consumer marketing strategy.Network for Good, Summer, 2010

Business Development Intern, Washington, DCAnalyzed product line performance for leading online donation processing platform powering $100 million annually through third-party applications. Conducted key market research and presented recommendations for long-term marketing strategy, including increasing brand recognition via social media.Ebay, Inc., March-May, 2010

Consultant, Seller Software Solutions, San Jose, CAAnalyzed seller tools program, evaluating potential for better serving and facilitating greater success among diverse constituents, including third-party developers, sellers, and end users.Recognized opportunity to open dialogue with third-party sellers in effort to bolster those relationships; presented this and other recommendations and key findings to VP of Seller Experience.Grassroots.org, 2006-2009

Interim Executive Director, New York, NY(2008-2009)Led development of new online client interface designed to save staff

time and increase service utilization, resulting in 87% decrease in

client application processing time and 100% increase in average

service utilizationDeveloped new social media marketing plan, with goal of building

volunteer web design base. Resulted in sign-up increase of

100 volunteers per monthCreated interactive digital marketing education series, partnering

with independent SEO/SEM firms to develop curriculum; resulting in

58 nonprofit-firm pair matches

Director of Marketing and Outreach, 2006-2008Developed recruitment plan to increase nonprofit membership through

digital marketing and conferences, raising new member application

rate by 88%Analyzed existing click-stream and created structure for new website

based on consumer insightsOhio Community Computing Network, 2005-2006

Marketing and Outreach Coordinator, Columbus, OHCreated new member retention plan to increase membership value for

fee-paying members, reducing attrition by 33% through surveys

and follow-up callsDeveloped e-mail marketing campaign for statewide technology conference,

resulting in 63% increase in attendance over previous yearRichard Akwei Technology Project, 2004-2005

Founder, Dartmouth Post-Grad Fellow, Accra, GhanaBuilt lab and taught computer literacy to 300 students and faculty membersCollaborated with school alumni and faculty to secure program sustainability

through a combination of government support and alumni donations

SkillsMethods

Heuristic Evaluation Usability Testing Contextual Inquiry Personas Scenarios WireframesLanguages

Perl Java PHP SQL HTML/CSSSoftware

Advanced Excel Google Analytics Adobe CS5 Drupal

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