Sales Marketing

KAREN V. RANDALL

*** ****** ******,

Uxbridge, Ontario L9P 2A2

Phone:905-***-****

abqco0@r.postjobfree.com

PROFESSIONAL EXPERIENCE

CTV Inc.

Sr. Marketing Research Analyst - Discovery Channel

September 1992 - July 2002

Reported to the Director of Research & Revenue Management for Discovery Channel.

Was successful in acquiring increased responsibility during my ten years with TSN/Discovery/CTV

i.e. promoted from Research Assistant (TSN,RDS) to Research Analyst (Discovery Channel)

to Senior Marketing Research Analyst (Discovery Channel).

Specific Accomplishments:

Instrumental in launch of Discovery Channel as Key Player from Research Department at agency presentations

Responsible for supplying Sales, Marketing and Programming Departments with vital research

and analysis to aid in the promotion and sale of numerous media programs

Prepared and Designed PowerPoint presentations for Sales/Advertising clients

Implemented products and research tools within department

Identified Sales and Marketing opportunities based on extensive qualitative research

Generated audience forecasts and post analysis as requested

Helped tailor research presentations to meet individual client/agency expectations and needs

Managed budgets and departmental expenditures/invoices

Assumed an active role at both internal/external meetings representing the research department

Provided ongoing reporting and analysis to ensure constant communication of information

EDUCATION

Bachelor of Arts in Statistics

The University of Western Ontario, 1987 - 1990

The University of Western Ontario Admissions Scholarship, 1987

Secondary School Honours Graduation Diploma, Frontenac Secondary School, 1987

Frontenac Secondary School Accounting Award, 1987

Ontario Scholar, 1987

SKILLS

Advanced Excel, Power Point, Access, Quickbooks, Word Perfect, Internet/E-mail (Outlook Express)

First Aid/CPR training

Media Research Applications: PMB(Telmar), Goldfarb, Roper, Micro BBM, Nielsen Media Master/Advisor

PERSONAL INTERESTS

Active in Sports/Outdoors (Skiing, Golf, Hiking)

Extensive Travel Throughout Canada, US, Asia and Europe

Enjoy cottaging, reading, Volunteer at Joseph Gould P.S.

Contact this candidate