Development Sales

Casey Quinlan

804-***-**** voice abqbun@r.postjobfree.com

866-***-**** fax 9101 Patterson Ave., Suite 57

www.mightycasey.com Richmond, VA 23229

LinkedIn: www.linkedin.com/in/mightycasey

Profile

Expert communicator, skilled at message development and collaborative strategy. Content-creation expert (copy, audio,

video) for the web and mainstream media. Excellent verbal and written language and communication skills, powerful and

inspiring speaker, insightful brand strategy builder. Social media savant.

Skill Summary

Writing/editing Public relations Audio production

Inbound marketing strategy Media relations Video production

Social media strategy Expert speaker/facilitator Story-based leadership

Story-based brand strategy Seminar development Presentation coaching

Topic/story-related research Event & conference planning

Professional Experience

Writing/Editing

Author of Cancer for Christmas: Making the Most of a Daunting Gift; copywriting for technology, healthcare, education, professional

services, and non-profit site/blogs (list on request); member of Disruptive Women in Health Care; articles + op-eds for

BusinessWeek.com, RichmondBizSense.com (ghosted), V Magazine for Women; E-ZineArticles.com expert author; book

editing (list on request); article ghosting and editing for a variety of clients.

Speaking/Facilitation

Presentations on brand development & strategy (company, team, and personal) to business associations and corporate teams.

Healthcare-related presentations on technology, technology-enabled patient engagement and social media. Workshops on team

branding, communication skills, social media community-building and brand management.

Presentation Coaching & Seminar Development

Presentation development coaching for C-level executives, sales reps, sales teams, and business owners. Includes staging, slides,

signature story development, and slidecast recording. Seminar/workshop development for marketing, business development,

new product launches, tradeshow and industry conference sessions.

Leadership Development

Story-based leadership approach with senior executives; work with silent heroes teams (engineering, IT, operations) to build

brand ambassador programs; facilitation of brand strategy across siloed team groups to drive collaboration, and to

discover/develop rising leaders.

Media Production

20+ years of experience producing & engineering live network television broadcast segments: logistics planning, location

scouting & management, crewing, stage & production equipment purchasing & rental, audio & video setup, audio/video

control, remote feed coordination. Podcast/v-cast production experience. Full credits and links to samples on request.

Inbound Marketing Strategy

Web-based lead generation: get found, convert, analyze; lather, rinse, repeat. SEO-driven content creation & management,

combined with social media and email outreach, supported by metrics and analysis that improve business development pipeline

flow & increase qualified leads.

Social Media

Savvy early-adopter of social media; expertise in social media brand-building for B2B, including healthcare. Prolific blogger,

built following on Twitter & Facebook that helped take Cancer for Christmas to best-seller. Recognized influencer in healthcare

social media.

Public/Media Relations & Event/Conference Planning

Media relations research for Fortune 500 healthcare company; media relations and PR for healthcare insurance startup; PR for

venture capital group events; PR for technology-related business association; event development, planning and PR for clients in

healthcare, technology, education, business services, and non-profit sectors; PR lead for ABWA National Conference 2004.

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Work History

Mighty Mouth, Mighty Casey Media 2006 Present

Richmond, VA

Business storytelling developing strong narratives that communicate a company s or executive s value. People

want to buy from people like me discovering and using stories that clearly show shared world-view and goals is

the fastest track to business growth.

Story-based social media strategy development and deployment

Public/media relations campaign development

Media research to discover best outlets for a company s stories

Media & consumer research to discover linguistic engagement drivers in target market segments

Clients include: Techead, OneHome, Home Care Delivered, WEGO Health, Ideaweavers, Bodacious! Ventures LLC, Core

Consulting, Logic Depot, Organic Blueprints, Syrinx Technologies, RichTech, The Venture Forum, Strategy By Design,

Applied KnowledgeLabs, Montgomery Capital Management, Richmond Performance Group, Financial Holographix Inc.,

Rockhouse Associates, ShelaDean.com

VP Marketing & Operations, SkyWire Communications, Inc. 2000 2007

Richmond, VA

Manage day to day sales and operations of satellite uplink company, including bidding and rate negotiation

Perform marketing duties including story pitching (written and verbal), ongoing research into new markets, client

database management

Field production of assigned stories

Site surveys + location management

Evaluate and report production technical requirements

Credits (short list): NBC/MSNBC Today, Weekend Today, Nightly News, Presidential Inaugurations, State of the Union,

Triple Crown racing, CBS Early Show, NFL Football, ABC Good Morning America.

Freelance Operations Producer & Engineer 1989 2000

New York, NY

Produced/engineered production projects including live multi-camera news events, live sports, talk shows, music

television, and high-end teleconferences

Field producer on news and feature stories

Booked and coordinated satellite and fiber feeds and facilities for NBC-TV on their satellite & traffic desk for News,

Sports and Entertainment divisions

Produced/engineered a multitude of live remotes with an equal multitude of celebrities or personalities; negotiated for

satellite and/or terrestrial space; booked crews, studio facilities, and production and/or satellite uplink trucks;

arranged to have all pertinent video-and-audio sources available in a timely, coherent fashion.

Credits (short list): NBC NFL Live, Today, Weekend Today, NBC News Specials, NBA on NBC, NBA Finals, Nightly

News, Dateline NBC; ABC Primetime Live; CBS Evening News; ESPN Stanley Cup Hockey; BBC US location

shooting for various documentaries; C-SPAN 1992 Democratic Convention Gavel to Gavel.

Affiliations

Society for Participatory Medicine, 2010 to present

RichTech (Richmond Technology Council) - Board of Directors 2006 present.

Virginia Supportive Housing - Board of Directors, Co-Chair, Marketing & Fundraising Committee, 2004 2010.

Education

University of San Francisco Theatre Arts & Speech Communication

HB Studio, New York Acting, improvisation techniques

New York University Film School Professional Certificate in Filmmaking

American Comedy Institute comedy writing and performance

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