Daniel Veroff
Applied Population Laboratory
University of Wisconsin-Madison/Extension
Madison, WI 53706
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EDUCATION
The University of Memphis 1995-1997
Memphis, Tennessee
MASTERS OF CITY AND REGIONAL P LANNING (DEGREE DECEMBER 1997)
Focus of research: community development and neighborhood revitalization through capacity
building and community based organizations, participatory action research in neighborhood
planning, diversity and social equity in regional planning.
Wesleyan University 1977-1981
Middletown, Connecticut
BACHELOR OF ARTS, HISTORY.
EMPLOYMENT HISTORY
DIRECTOR Jul 2001-present
Applied Population Laboratory
Department of Rural Sociology
University of Wisconsin, Madison
Madison, Wisconsin
Oversee all activities and operations of demographic research unit. Manage budgets, personnel,
and administrative responsibilities. Serve on department and college committees and provide
liaison between unit and department administration, the college, and University of Wisconsin
Extension.
EXTENSION DEMOGRAPHIC SPECIALIST Mar 1998-present
Department of Rural Sociology
University of Wisconsin, Madison
Madison, Wisconsin
Provide professional data support and demographic consulting assistance to network of county
extension agents; coordinate and facilitate U.S. Census Bureau s Community Partnership
Program for University of Wisconsin Cooperative Extension; perform technical research and
statistical analysis to assess demographic patterns and population trends in Wisconsin and region;
produce demographic planning and assessment profiles for all Wisconsin counties; serve as
coordinator for departmental interaction with State Data Center program of the Census Bureau
and the Wisconsin Demographic Services Center; perform applied demographic research and
write reports in collaboration with departmental faculty and staff.
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EMPLOYMENT HISTORY (CONTINUED)
RESEARCH ASSISTANT Sep 1995-Jul 1997
Regional Economic Development Center
The University of Memphis
Memphis, Tennessee
Analyzed and compiled regional and local demographic data; produced population projections
and economic impact studies; worked with neighborhoods to conduct existing conditions study;
provided facilitation and technical assistance for neighborhood redevelopment plan; presented
reports and studies at community meetings; researched and reviewed literature on school district
consolidation, community centers, and models of school/community connections; designed
interview schedule and assets based skills inventory.
SELECTED PUBLICATIONS & REPORTS
Paul Voss, Katherine J. Curtis White, and Daniel Veroff. Understanding the American
Community Survey - A Handbook for Rural Areas and Small Local Governments..
Commissioned publication for U.S. Census Bureau American Community Survey
Branch. U.S. Department of Commerce (Forthcoming, 2008).
David Long, Daniel Veroff, Richelle Winkler, and Jennifer Huck. UW Barron & UWEX
Northwest Regional Diversity Profile.. Report prepared for UW-Barron and
University of Wisconsin Extension under the UW Extension/UW Colleges Cross-
Institutional Diversity and Multicultural Grant Program. Applied Population Laboratory,
University of Wisconsin - Madison, July 2006.
Richelle Winkler, Daniel Veroff, William Buckingham and Sarah Kemp. Demographic
Trends and Enrollment in Wisconsin s Public Schools. Paper prepared for Population
Association of America Annual Meetings. Applied Population Laboratory, University of
Wisconsin - Madison, March 2006.
Richelle Winkler, Roger Hammer, and Daniel Veroff. You Ain t From Around Here:
Examining the Impact of In-migration on Population Composition in Recreation
Counties. Paper prepared for International Symposium on Society and Resource
Management Annual Meetings. Applied Population Laboratory, University of
Wisconsin - Madison, June 2005.
Paul Voss, Richelle Winkler, and Daniel Veroff. Is it Worth It?: Exploring the Utility
of Collecting Long Form Census Data (ACS Data) on the Group Quarters
Population. Paper prepared for Southern Demographic Association Meetings. Applied
Population Laboratory, University of Wisconsin - Madison, October 2004.
Paul Van Auken, Roger Hammer, Paul Voss, and Daniel Veroff. American Community
Survey and Census Comparison Final Analytical Report: Vilas and Oneida
Counties, Wisconsin; Flathead and Lake Counties, Montana. Final Research
Report to the U.S. Census Bureau. Applied Population Laboratory, University of
Wisconsin - Madison, December 2003.
Jeanette Karon, David Long, and Daniel Veroff. Wisconsin s Hmong Population. Report
compiled for the Hmong Educational Needs Assessment Project, a University of
Wisconsin Extension cross-divisional project. September 2003.
Paul R. Voss, Daniel Veroff, and David Long. Wisconsin s People: A Portrait of
Wisconsin s Population on The Threshold of the 21st Century. Commissioned
feature article for the Wisconsin Blue Book 2003-2004, compiled and published by
Wisconsin Legislative Reference Bureau. July 2003.
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David Long, and Daniel Veroff. Wisconsin s Hispanic or Latino Population. Report
compiled for the Hispanic Educational Needs Assessment Project, a University of
Wisconsin Extension cross-divisional project. July 2003.
Daniel Veroff and Paul R. Voss. Population Issues and the Great Lakes Region.
Commissioned chapter appearing in The Future of the Great Lakes: Perspectives on
North America s Most Vital Region, published by Harbor House Publishers, Inc., for
the Great Lakes Commission. 2001
Susan L. Roakes and Daniel Veroff. The Importance of Neighborhood Schools to
Community. Manuscript under review by the Journal of Planning Literature.
Susan L. Roakes and Daniel Veroff. Facilitating Collaborative Planning in an
Unwilling Community. Manuscript in progress for submission to the Journal of the
American Planning Association.
AWARDS RECEIVED
Outstanding Team Award, Wisconsin Extension Community Development Association, 2004
Quality of Communication Award, Wisconsin Extension Community Development
Association, 2003
American Institute of Certified Planners Outstanding Student Award, Graduate Program in
City and Regional Planning. The University of Memphis, 1997.
Outstanding First Year Student Award, Graduate Program in City and Regional Planning, The
University of Memphis, 1996.
SERVICE
Member, Values Design Team, University of Wisconsin Cooperative Extension, 2007-2008.
Elected Member, State Data Center National Steering Committee, 2002-2007 & 2007 to present.
Liaison Member, Census Information Centers National Steering Committee, 2002-2007.
Member, Specialist Relations Team, University of Wisconsin Cooperative Extension, 2005-
2006.
Elected Board Member, Wisconsin Extension Environmental and Community Development
Association. 2002 to present.
Member, Comprehensive Planning Team, University of Wisconsin Cooperative Extension,
2000-2004.
Board Member, Common Wealth Development, Madison, Wisconsin, 2001-2005.
Board Member, Red Caboose Child Care Center, Madison, Wisconsin, 1998-2000.
PROFESSIONAL AFFILIATIONS
Population Association of America
National Association of Community Development Extension Professionals
Public Participation in GIS Interest Group
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PROFESSIONAL AFFILIATIONS (CONTINUED)
Southern Demographic Association
Urban and Regional Information Systems Association
Wisconsin Extension Environmental and Community Development Association
Wisconsin Land Information Association
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