Manager Management

Curt P. Baker

**** ********** *****, **** ********* IN 47906 * 815-***-**** *

****.*.*****@*****.***

"Innovation is the specific instrument of entrepreneurship...the act that

endows resources with a new capacity to create wealth"- Peter F. Drucker.

EDUCATION

B.S. Management & Organizational Leadership (cum laude) * Millikin

University 2007

Masters of Business Administration (MBA) (cum laude) * Northern Illinois

University 2009

PhD in Hotel and Tourism (incomplete) * Purdue University

Completed 2 years of study

ATTRIBUTES

Strategy

Marketing

Guerrilla Marketing

Service

Competition

Staffing

Results

RevPAR Performance

STR Reports

Net Revenue Results

Guest Satisfaction

Associate Satisfaction

Entrepreneurship

Social Media

Consultant

Lecturer

Business Owner

Innovator

Service Marketing

Service Blueprinting

Service Profit Chain

Service Training

Service as a Competitive Advantage

SUMMARY

Enthusiastic, Goal-oriented, Entrepreneurial spirited professional with

proven results improving metrics by targeting underperforming assets and

creating strategies to create sustainable competitive advantage.

> Proven history of achieving financial and service goals in a variety

of venues and brands.

> Ability to successfully manage change at both property and department

levels.

> Enhanced revenue performance and bottom line return.

> Extensive management background specializing in staff performance,

competition, and service marketing.

ACCOMPLISHMENTS

. Consulted a variety of four and five star venues in China related

to hotel operations, service marketing and performance (Shanghai,

Shenzen, Ningboa City, Huzhou, Hangzhou, Nanjing, and Anhui).

. Guest Lecturer - Purdue University, Anhui University, University of

Kentucky, Marriott Regional Meetings,

. Authored over seven separate training programs covering seven

brands (Ritz Carlton, Marriott, Renaissance, Residence Inn, Embassy

Suites, Holiday Inn Select and Courtyard) and over 400 hotels

. Ongoing RevPAR enhancement (2 brands 4 years, average 10%

improvement RevPAR Index)

. Nominated for Courtyard Operations Manager Excellence Award - 2012

. Improved hotel GSS scores from top 20% to top 7% of Courtyard 2012

. Developed and Implemented Budget for 2 hotels and brands

. Responsible for forecasting and revenue management (area manger 3

hotels, and two branded and unbranded properties)

. Consistently achieved departmental goals (have never missed

department bonus goals, with high bonus over 75% of the time)

. Consistent increase in RevPAR Index (+10% to 18% - Courtyard 2012,

15% improvement IHG 2004).

. Guest Satisfaction performance (3 hotels worst to first in their

market, Courtyard from 20th percentile to 7th in first year)

. Developed RFP and Corporate rate strategies for IHG 2003 & 2004

. Development of service training and recognition programs for five

hotels across four brands.

. Consistent record of developing staff for promotion and long term

contribution to hotel success.

. Creative strategies to incorporate succession planning and staff

performance.

CAREER OVERVIEW

COURTYARD BY MARRIOTT (2012- present)

Assistant General Manager - Area Revenue Manager (3 hotels)

IVY INNS INC. (2006-present)

Director of Operations - Consultant

2006 - 2013

MARRIOTT HOTELS (1988-2001 + 2012-2013)

Assistant General Manager - Courtyard Lafayette IN; Front Desk Manager -

Minneapolis Marriott City Center; Assistant Front Desk Manager - Dayton

Marriott; Regional Liaison (Southeast Region) - Marriott Corporate Offices

- SLC; Marriott Loyalty Programs - SLC; Marriott Reservations - SLC;

Special Services & Guest Relations - Loyalty Programs - SLC, Honored Guest

Awards (Customer Service) - Omaha, Marriott Reservations - Marsha Master

Reservationist and Trainer

HOLIDAY INN SELECT - INTERCONTINENTAL HOTELS (IHG) - Independent Management

(2003-2005)

Rooms Manager, Revenue Manager, Front Office Manager, AGM duties, MOD

Duties

EMBASSY SUITES - HILTON HOTELS - (2001-2003)

Front Office Manager; Assistant Front Office Manager, MOD duties

GRAND BEAR LODGE -- Independent Management (2008-2009)

Rooms Manager, Revenue Manager, AGM duties, Marketing Committee

TARGET Inc. (2005-2006)

Executive Team Lead - Guest Services

AFFILIATIONS

* American Marketing Association (AMA)

o Chicago Chapter AMA

* American Hotel & Lodging Association

* CHRIE

* Sigma Iota Epsilon - National Management Honor Fraternity

* LaSalle County Historical Society (ex-board member)

* LaSalle County Tourism Association (former board member and

chairperson)

* Professional Association of Innkeepers (PAII)

* Knights of Columbus

* Sigma Nu Fraternity

PROFESSIONAL TRAINING & CERTIFICATIONS

Holiday Inn Select - Intercontinental Hotels

o Revenue Management

o Behavioral Interviewing

o Guest Service Manager Training

o Holidex & HIRO Training I & II

o Property Management System Administration

Embassy Suites - Hilton Hotels

o Revenue Management & Maximization

o Guest Relations

o Front Office Management

o Interviewing for Performance

Marriott Hotels

o Rooms Division Operations - Courtyard

o Regional Liaison Training

o Trainer Certification Level I & II

o At the Helm (Front Office Administration)

o Foundations in Leadership

o Property Management System Administration

o Guest Ware System Administrator

o Behavioral Interviewing

o Revenue Management

o Total Quality Management 1 and 2

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