Sales Representative

LaVerne Grzegorzewski

***** ***** ******* ***** ****: 847-***-****

Ingleside, Illinois 60041 Cell: 847-***-****

Email: *************@*****.***

Sales Excellence Training Forecasting Data Analysis Product Launches and Management

Summary

Accomplished Sales Professional with an outstanding record of sales success in blood and urine chemistry, immunochemistry, coagulation and microbiology diagnostics.

Proactive in strategically planning and in implementing metrics that over-achieve individual, team and organizational objectives. My ability to optimize product specifications to grow sales, strategically plan/implement matrices and projects that over-achieve individual, team and organizational objectives, teamwork, crisis management and consistent follow-through and ability to link data into coordinated marketing sales plans would be a strong asset to any management team.

Recognized for sales excellence, teamwork, crisis management, and consistent follow-through.

Career Accomplishments

• Number one sales rep for the Collagen Binding Assay designed to be used in conjunction with vWF:Ag assays to differentiate between von-Willebrand Disease Types I and II.

• FY2012 forecast to plan results: Coagulation methods 110%; Thrombosis/AspirinWorks methods 121%.

• FY 2011 forecast to plan results: ELISA Instruments 3DS2’s, 1GrifolsTriturus; combined methods108%.

• 2004 forecast to plan results: Instruments 250%; Method 113%

• Recognized for sales excellence - Zone Representative of the Year, Pinnacle Award Winner, multiple “Commitment to Excellence/Raving Fan” awards

• President’s Advisory Council, Chemistry Product line

• Created Sales Metric, adopted globally, adding more than $25M Incremental Sales annually

• Created one-page Product/disease Sales Guides designed to aid sales representatives in detailing new method launches; designed flip-guide questionnaire for inside reps to uncover new business opportunities

• Key designer and implementer for a comprehensive five-week training program for new representatives

• Increased sales of the Syva Company POC DAU product lines by 20% in just three months through the creation and implementation of modified marketing, product re-launch and sales targeted marketing plans.

PROFESSIONAL EXPERIENCE

Corgenix Incorporated, Broomfield, Co 2006 to 2011

Sales Representative, Midwest

Technical Sales Representative of special coagulation(von Willebrand, Protein S/C), thrombosis(Antiphospholipid, AspirinWorks) and hepatic function products and instrumentation to clinics, hospitals, reference labs and universities for the Midwest, covering eight states. FY 2012 forecast to plan results: coagulation methods 110%; thrombosis 121% .

• Established validation protocol on the Grifols Triturus and Dynex DS2 automated ELISA processors for the AspirinWorks® assay at Cleveland HeartLab. New business here to account for >20% increase of territory sales in FY2012.

• Initial sales efforts at Mayo Clinic Cardiovascular Laboratory led to the efficient and smooth implementation of the AspirinWorks assay at Health Diagnostic Laboratories in Richmond adding 2 DS2’s and $300K annually thru September 2011, @30% increase to this territory.

• Created and implemented new field demo and validation protocol for APS testing resulting in 2 new APS accounts for FY2012.

• Established/implemented the validation protocol for the AspirinWorks test on the Grifols Triturus and Dynex DS2 in 2010/11.

• Reformatted and redesigned the Corgenix Product Catalog in 2010.

Laverne Grzegorzewski, page 2

Dade Behring Inc., Deerfield, IL 1995-2004

Senior Sales Generalist, 1995-2000, 2001-2004, Product Manager, 2000

Sales of blood and urine Chemistry, Immunochemistry, Coagulation and Microbiology testing and instrumentation for the clinical market. 2003 results: instruments 172%; methods 118%. 2004 YTD forecast to plan thru July: instruments 250%; methods 113%

• 2002 Zone Sales Representative of the Year, 1999 Pinnacle Award (top sales representative), Twelve Commitment to Excellence awards.

• Created and implemented “SEA OF BLUE” metric, which generated an average of 600-new methods per year in my territory, $1.5M incremental to a base of $38M regionally. When adopted globally @$25M annual incremental business.

• Created and implemented a coagulation mailer for Protein S/C, Factor V Leiden and D-Dimer Coagulation testing.

• Designed and implemented Inside Sales Training Program and the primary trainer for Chemistry, Coagulation and Plasma Protein product lines and competitive strategy.

• Created and implemented a customizable sales brochure designed for IHN's for the point-of-care drugs-of-abuse SRT testing line generating $260K in new SRT business in six months.

• As the Product Manager for Dade Behring Syva Company, oversaw the $8M Drugs-of-Abuse Point-of-Care product lines and increased Consorta Health System (2000 member) contract compliance >300% within a three-month period via a contract launch binder mailing. Increased sales received from Meriter Hospital, Madison, Wisconsin on the SRC product line by proactively consulting with the customer, assess their individual customer focus and addressing those needs with product changes that resolved product related issues of leakage and operator errors.

Isolab Inc., Akron, OH 1992-1994

Technical Sales Representative, Midwest

Eight state, $1.3MM territory, FY 1993 forecast to plan results: Instruments 108%; reagents 105%.

• HPLC and Isoelectric focusing instruments and reagents. POC hemoglobinopathy(sickle cell/thallasemia) testing.

• Performed on-site demonstrations and evaluations. Coordinated and presented educational workshops.

• Performed installations of all equipment with technical training and troubleshooting.

Behring Diagnostics, Somerville, NJ 1987-1991

Diagnostic Systems Specialist, based in Chicago, IL

Field technical specialist installing instrumentation(nephelometry, turbidometry, ELISA, urinalysis) and training staff on use and troubleshooting and performing support activities such as demonstrations, evaluations, workshops and technical support.

American Monitor Corporation, Indianapolis, In 1986-1987

Chemistry Instrument Specialist based in Chicago, IL.

Field technical service representative troubleshooting reagent and electromechanical issues on the Parallel Chemistry System.

Quest Diagnostics, Wood Dale, IL. 1984-1985

Department Manager, Des Plaines, Illinois

Administered all production in the 1800 test per night radioimmunoassay department, directing both technical and support staff over three shifts and achieving 16% increase in productivity with similar reduction in costs controlling a reagents budget of @$1M.

EDUCATION

BS Biology, DePaul University, Chicago, Illinois

Medical Technology Internship, Holy Cross Hospital, Chicago, IL

PROFESSIONAL DEVELOPMENT

2011

Cleveland HeartLab 2nd Annual Symposium, Where Inflammation Meets Lipids

Prevention Strategies and Therapeutic Interventions

Mayo Clinic, Clinical and Laboratory Update in Thrombosis and Anticoagulation

Prior years

Hemophilia and Thrombosis Research Society (HTRS) and the North American Specialized Coagulation Laboratory Association (NASCOLA) Scientific Symposium, covering clinical, basic science, and laboratory topics in hemostasis and thrombosis, 2010

Mayo Clinic, Clinical and Laboratory Update in Thrombosis and Anticoagulation, 2006-2010

Midwest Coagulation Labs/PA Labs/Esoterix, Annual Symposium on Bleeding & Thrombosis, 2006-2010

Total Selling Principles, Barry Rhein Sales Consultants Group

Professional Selling Skills, Learning International

Brochure, Newsletter and Ad Design, National Seminars Group

Creative Marketing Conference, Skillpath Seminars

Principles of Marketing, College of Lake County, Grayslake, Illinois

Finance for Non-financial Managers, Strategic Management Group

Project Management, Kepner Tregoe

CERTIFICATION

Medical Technologist (MT, /A.S.C.P.) #123815

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