Charlene Worley Pruett
***********@***.***
**** ***** *** ****:478-***-****
Acworth, GA 30102 Cell: 478-***-****
Dedicated Marketing & Sales Manager with 15+ years of experience in retail fashion and multi-
industry sectors. Results oriented manager with extensive sales and marketing background. Highly
skilled in identifying and closing new business, growing existing business, and winning customer
loyalty. Consistently achieve record-high customer satisfaction rankings, improvements to the
bottom line and turnaround of underperforming operations. Respected builder and leader of
customer focused teams.
Areas of Expertise
Retail Operations Management, Cost-Reduction Strategies,
Sales & Margin Improvement, Teambuilding & Training,
Customer Service & Satisfaction Management, Inventory Supply Management,
Problem Analysis & Problem Resolution, Organization Implementation
Education and Training
Kennesaw State University – Kennesaw, GA
Graduated with:Bachelor’s Degree in Marketing
Training:
Graduated with 3.54 GPA.
Specialized in Business Statistics, Marketing, and Sales curriculum.
Completed numerous courses and seminars in marketing, customer service, sales strategies,statistics, - leadership, accounting, performance assessment and safety.
Continuous product, sales, and marketing training in Commercial, Residential, and New Construction - Industry through BKBG 2000-2008.
Extensive field, product, sales, and marketing, seminar & convention training through Merle Norman - Cosmetics 2009-2012.
Professional Experience
MERLE NORMAN COSMETICS Rome, GA 01/2009-12/2012
Marketing-Studio Manager
Established and managed front-end and office operations. Played key role in company reorganization, including revitalizing stale products, restructuring the product mix, improving merchandising strategies, reorganizing layout, and launching advertising/marketing campaigns.
Fostered an environment in which guests enjoyed high levels of service and employees were motivated to deliver top performance.
RESPONSIBILITIES:
- Recruit, train and lead a sales team of 10+ team members.
- Lead sales & sales techniques, and delegate results oriented projects and tasks.
- Perform and manage customer makeover appointments and customer makeovers.
- Order, receive, and maintain all inventory, samples and business supplies.
- Create agenda and conduct monthly employee sales, product training, and development meetings.
- Foster and maintain strong communication and business relations with all suppliers.
- Retain current status on new product releases, product updates, and problem resolutions.
- Follow all Loss Prevention measures, customer return procedures, and minimize inventory
shrinkage.
- Coordinate all income and expense budgeting.
- Execute all monthly and annual reports, payroll configurations, and company return procedures.
ACCOMPLISHMENTS:
- Transformed a business that was posting annual losses of $25,000 to achieve annual sales increases
of 25% +.
- Designed and implemented daily operating procedures: store opening, closing, computer & cash
drawer balancing, staff responsibilities, customer retention techniques, and company policies &
procedures resulting in 99.9% daily closeout balancing.
- Increased sales in a declining market by streamlining product layout, showcasing new & seasonal
merchandise, increasing on hand inventory, upgrading fashion jewelry and accessories, and
implementing a retail education program for sales staff.
- Developed customer service regime, customer relationships, and customer referral programs.
- Organized store, inventory stock, merchandising and operating supplies.
- Launched social media and in-store promotions increasing frequency of customer visits and sales
revenue by $2500 + a month.
- Designed product, training, and service manuals.
P2
Cabinets by Design, Inc. – Warner Robins, GA 01/2000-08/2008
Marketing - Showroom Manager
Developed and executed all showroom sales, sales procedures, and customer service standards.
Established customer & vendor relationships, administrative responsibilities, and implemented
organizational operating procedures. Introduced employee training programs which built a more
productive and motivated workforce.
RESPONSIBILITIES:
- Design & implement daily operating procedures: store opening, closing, account balancing, staff
responsibilities, sales & merchandising techniques, customer retention programs, and company
policies & procedures.
- Manage field & showroom sales.
- Lead customers in selecting the ideal product mix suitable for their lifestyle preferences.
- Develop customer service, customer relationships & customer referral programs.
- Recruit, coach, and supervise all office, showroom, and sales team members.
- Create agenda and conduct regular staff sales and development training meetings.
- Follow high standards in safety and sanitation in compliance with regulatory guidelines.
- Manage P&L, inventory, merchandising, and cost controls.
- Execute all monthly and annual reports, budgeting programs, payroll configurations, and company
tax requirements.
ACCOMPLISHMENTS:
- Designed and implemented daily operating procedures that improved the overall company
productivity and ROI by over 75%.
- Transformed invoicing and purchasing procedures which increased company profitability by 25%
+ and reduced expenses by over 50%.
- Fostered and maintained strong communication and business relations with all suppliers.
- Launched networking & multi-media marketing campaigns branding the company’s name and
services.
- Proofread, edited, & designed the copywriting for all contest entry pictures & articles.
Charlee’s Charms –Bonaire, GA 06/1996-12/2008
Marketing Manager
Company was a start-up wholesale and retail gift business. Developed and executed all sales and customer service procedures. Implemented and maintained all staffing and administrative responsibilities. Developed and executed all company policies & procedures. Designed and conducted
daily operating procedures.
RESPONSIBILITIES:
- Execute daily sales, customer service, invoicing, and vendor purchasing.
- Recruit, hire, coach, and supervise all sales and office team members.
- Create agenda and conduct weekly staff sales and development training.
- Lead customer prospecting, and customer sale calls.
- Assist customers in selecting the ideal product mix for their business and clients.
- Design and oversee management of company Website business.
- Foster and cultivate strong communication and business relations with all suppliers.
- Retain current status on new product releases, product knowledge, and product inventory updates.
- Maintain all purchasing and buying operations.
- Responsible for adherence to customer return procedures, vendor return policies and minimizing
inventory shrinkage.
- Execute monthly and annual reports, budgeting programs, payroll configurations, and company tax
requirements.
ACCOMPLISHMENTS:
- Acquired, developed, and maintained an average of 100+ customer accounts.
- Designed a quick problem analysis and problem resolution system.
- Conceived and launched all marketing and promotional campaigns.
- Stabilized sales in a declining market by attending and participating in market vendor wholesale &
retail shows.
- Reorganized territories, improved merchandising strategies, and improved service quality.
- Established a highly efficient customer service program with consistent contact and continuous
appointment booking.