Marketing Sales

Good Day,

I am writing to apply for a position in Loyalty Marketing. As you may see,

I have had varied and vast experience in marketing. For the last five

years, my focus has been very specifically on loyalty marketing and

customer retention programs and analysis. I have had a unique position

which allowed me to guide proprietary platform development specific to

Loyalty Transactional Processing, Segmentation and Reporting. At the same

time I have worked with steered our clients on Program Design and

Strategies that enhanced their brand through Loyalty Marketing and

Analysis.

Providing end-to-end gift, loyalty and marketing solutions, I have

consulted with and implemented marketing strategies for mid-market brand

such as Atlanta Bread, Wireless Zone, Godiva Chocolatier, and BMW, among

others.

Thank you for taking the time to review my r sum . I welcome the

opportunity to discuss how my experience and creative abilities will be

assets to your marketing team.

Sincerely yours,

Elizabeth (Bette) Houser

Objective

An experienced hands-on and consultative Marketing Director and Project

Manager, I have led cross-functional teams in the delivery of innovative

and profitable marketing and website strategy projects. I possess a

diverse background and experience in retail marketing, loyalty marketing,

database development and segmentation as well as hands-on direct marketing

consulting and implementation. I am currently seeking an opportunity to

use my skills and creativity in a growing environment such as Your

organization.

Skills

Executive Account Management

Proven Leadership Abilities

Team Building

Graphic Design

Creative Direction

Copy Writing and Editing

Marketing Writing

Project Management

Sales Support and Management

Marketing and Website Strategy

Branding and Identity

Advertising and Public Relations

Website Technical Development

Database Management and Reporting

Profile

Over 20 years experience in creating and delivering successful marketing

projects across multiple disciplines. Planning, creating, developing,

managing and executing successful, integrated business-to-business and

business-to-customer strategies and marketing programs. For past 5 years,

primary emphasis on customer acquisition and retention programs through

loyalty marketing strategies. My strengths and experience in marketing

include:

Proven management skills, leading and managing 12 plus employees

Understanding of principles planning, organizing and implementing

marketing strategies

Project Planning, Management and Implementation

Organizational and communication skills

Strong Creative Direction and Marketing Copy Writing Ability

Flexible, able to manage and complete multiple tasks and projects

Organized approach to problem solving

Loyalty Strategies and Implementations (CRM and Database)

Understanding, Executing and Analyzing Performance

Analysis and Business Intelligence

Strong Training and Speaking Capabilities

Accomplishments

Director - Merchant Services - Loyalty Marketing Solutions

Profit.Point, Inc.

February 2008 - Current

www.profitpointinc.com

Loyalty was a "side-line" processing ability of ProfitPoint. I was brought

on board to assist their IT team I nthe develop their new processing

platform. Bringing the customer and user perspective for processing and

reporting for loyalty and customer retention I assisted in developing the

product roadmap for Loyalty and Rewards Products and Services. I work as a

consultant to our customers to provide them program design and development

strategies that mobilize these emerging technologies to bring the best

program possible for the collection of, segmentation of loyalty programs.

Crossing many vertical industries, my experience is in: retail, hospitality

and service oriented markets. After achieving these goals and generating

database and marketing toolset for ProfitPoint, I then worked directly with

our larger brand customers to develop brand retention strategy by using

these processing and reporting capabilities.

Responsible for creating and implementing all marketing collateral for the

Loyalty line of business for ProfitPoint. Then moved into the customer

deliverables I am currently working to provide strategic consultative

services, marketing implementation from email campaign and direct mail

promotional campaigns as well as social marketing and mCommerce. With

the Database at the core of the technology, I help our customers facilitate

the implementation of database segmentation and analysis and promotional

performance. I enjoy sharing in and providing these business strategies to

our customer base in many formats either as the sole provider of, or in

collaboration with their in-house marketing teams. Some of my

responsibilities include:

Brand Marketing and Positioning

Corporate ID and Collateral

Loyalty Marketing/Customer Retention

Database Design/Management/Segmentation

Database Management and

Program Design and Marketing Strategy

Creative Direction/Writing and Design

Marketing and Promotional Email Campaign

Collateral Creation/Implementation

Event Planning and Execution

Resource Management/ PMM

Sales and Account Management

Business Development

Project Management

Performance Reporting and Analysis

Director - Marketing/Technology and Consulting Firm

Quatro Studio, Division of Quatro Systems, Inc.

2000 - February 2008

www.quatrostudio.com

www.quatro.com

Complete responsibility for the line of business within a technology

company that delivers marketing consulting and implementation through

website and e-marketing.

Originally I was hired as Corporate Marketing Director for Quatro Systems,

Inc. Planned and executed a full marketing program and created and defined

branding and marketing strategy for the main company - Quatro Systems, Inc.

Designed and developed all collateral and marketing tools including

website strategy and product marketing and definition.

Created division of company called Quatro Studio which front ended the

technical engineering expertise with a marketing and design line of

business. Responsible for the entire revenue stream, resource management,

productivity, marketing and sales of this division of the company.

Successful in cross selling the core business offerings through this new

line of business.

Quatro Studio became a profitable e-Marketing and Website Design firm

within one year. Core deliverables were website strategy consulting,

website design and delivery.

Website Marketing Strategy

Consulting

Sales and Marketing

Website Design

Information Architecture

Technical Production

Resource Management

Account Management

Business Development

Project Management

Marketing Manager - Financial Technology Firm

Automated Financial Systems, Inc. (AFS)

1997 - 2000

www.afsvision.com

Directed and implemented all aspects of corporate marketing for financial

technology company. Created and defined corporate branding and identity.

Developed all collateral and all aspects of web and media projects

including e-Commerce division of the company. Also responsible for all

internal and external marketing, advertising, and Public Relations. Worked

with account management and sales. Defined and managed team of database

and sales and product analysts. Managed a team of twelve designers,

developers, product marketing assistants and desktop publishers. Reported

directly to President and CEO. Interacted with C-Level and Chairman Level

Branding, Corporate Identity

Strategic Planning

Messaging and Positioning

Sales Support, Competitive Research

Direct Mail and Database Management

Collateral Development

Media and P.R. Management

Event Management/Trade Shows

Education and Training Collateral

Internal Employee Communication

Presentations and Statistics

Executive Account Management

Director - Great Bear Golf and Country Club

A Semi-Private Jack Nicklaus Signature Golf Course

1992 - 1997

www.greatbeargolf.com

While working for Nicklaus Organization, I was responsible for entire club

and real estate marketing and sales as well as initial club management for

a high end semi-private golf club. In the development stage, established

feasibility studies and demographic studies on per-capita income and

substantiated market for initial investment in the club. Once project

began, created all marketing materials, conducted public relations,

prepared with legal department all documents, and oversaw club management,

coordination and project management of club house and all other business

relating to P.R., Marketing and Sales. Successful club marketing and

membership drive by end of 2nd year prior to actual opening of the

facility. Reported directly to owner and developer and I was accountable

to responsible to marketing company for the Nicklaus Corporation for brand

integrity.

Feasibility Studies

Branding and Logo

Marketing Materials

High End Event Planning

Membership Direction

Board Appointments/Meetings

Membership Documents

Sales

Real Estate Marketing and Sales

Cohesive P.R. and Media with Nicklaus Corporation

Creative Director /Sales Associate - Commercial Printing Company

Sun-Litho Print, Inc.

Commercial offset printing Company

1987 - 1992

www.sunlithoprint.com

I was responsible for Account Management and Creative Direction for the

Marketing Collateral for Clients of Printing Company. Responsible for more

than 60% of the sales revenue of the company as well as providing graphic

design direction and creative direction to art department.

Direct Sales/Presentation

Collateral Clients

Design Direction

Copy Writing

Quality Control

Executive Account Management

Education

Archbishop John Carroll High School - Radnor, PA

Moore College of Art - Philadelphia

Graphic Design

Communication Arts

University of Massachusetts

Marketing

Business Management

References

Upon Request.

Contact this candidate