Sales Manager

EDWARD VAN RENESSE

***** **** ***** ***** 813-***-****

Lutz, Florida 33558 **********@*******.***

SALES / ACCOUNT MANAGEMENT / TERRITORY MANAGEMENT

. Highly skilled, energetic sales professional, with 20+ years retail

consumer goods experience.

. Independent achiever with a proven track record in key accounts,

territory management, and sales

rep training programs that have resulted in increased sales and

commitments.

. Self motivated, organized and skilled in planning and delivering

effective sales presentations.

. Comprehensive understanding of operations management, "from production

to consumer."

. Effective communicator with strong interpersonal skills, able to

establish rapport at all levels.

. Proficient in all applications of MS Office.

EXPERIENCE

ACOSTA / CROSSMARK

Tampa, Florida 2009 - Present

The largest in securing distribution company in today's ultra-competitive

marketplace thru optimally aligned with retailer sales and merchandising

objectives, employs more than 20,000 associates.

RETAIL SALES MERCHANDISER

. Work directly with store managers to increase sales in Publix, Winn

Dixie, Target, Sweet Bay,

Wal-Mart, Walgreens, and CVS.

. Duties include distribution verification, building displays, coupon

placements, resets, and stocking products to increase exposure and

sales.

. Responsible for dealing directly with stores to increase exposure of

products thru data collection and resources necessary to drive brand

loyalty.

KELLOGGS COMPANY Tampa, Florida 2008

- 2009

The world's leading producer of cereal and a leading producer of

convenience foods, including cookies, crackers, toaster pastries,

cereal bars, fruit snacks, and managed company employs over 32,000,

and $12 billion in sales.

RETAIL SALES MERCANDISER

. Working directly with Territory Managers in Publix, Wal-Mart, and Super

Target.

. Duties include controlling inventory, building displays, and stocking

product through shelf management.

. Responsible for dealing directly with grocery management, working days

and weekends to increase territory sales and consumer loyalty.

SOUTHERN WINE & SPIRITS, INC. Tampa, Florida

2006 - 2008

One of the largest privately held, asset based distributors of beverage

alcohol products in the U.S. with over 7,000 employees currently operating

in 30 states, and $9 billion in annual revenues.

TERRITORY WINE SALES CONSULANT

. Responsible for managing 5.1 million dollars in sales.

. Supplied and serviced the following luxury domestic and imported wines:

Moet Chandon, Robert Mondavi, Yellow Tail, and Sutter Home.

. Worked directly with Publix, Wal-Mart, Sweet Bay and Super Target.

. Duties included selling promotions to grocery managers. Controlling

inventory, building theme displays, and expanding product line through

shelf management.

. Designed, recommended and implemented new marketing programs that

resulted in a 20% increase in total sales.

NATIONAL DISTRIBUTING COMPANY, INC. Tampa, Florida

2004 - 2006

One of the largest privately held, asset based distributors of beverage

alcohol products in the U.S. with over 3,000 employees, currently operating

in 19 states, and $2 billion in annual revenues.

TERRITORY WINE SALES MANAGER

. Responsible for managing 3.5 million dollars in sales.

. Supplied and serviced the following luxury domestic and imported wines:

Blackstone, Vendange, and Gabbino.

. Worked directly with Publix, Winn Dixie, CVS, and Sweet Bay.

. Responsibilities included selling promotions to grocery and store

managers. Controlling inventory, building wine displays, and increasing

product line through shelf management.

. Direct dealing with our wine manufacture, providing monthly account

information, working with sales reps, and creating sales sheets resulted

in a 25 % increase in new market sales.

WISE FOODS, INC.

Fort Lauderdale, Florida 2001- 2004

Wise Food is the 2nd largest potato chip owned and managed company

throughout the United States, employing more than 8,000 people. Company was

acquired and sold off.

KEY ACCOUNT MANAGER

. Responsible for managing 12 million dollars in sales.

. Worked directly with Retail and Foodservice Accounts : Publix, Wal-Mart,

Winn Dixie, Sysco, and Henry Lee.

. Direct dealing with independent distributors and route drivers by

providing monthly account information, working with sales reps, and making

sales sheets to increase sales and developing planograms.

. Developed and managed the Publix Deli Program by working directly with

Publix supervisors, deli managers, and route sales reps in 200 stores

resulting in a 28% increase in total sales.

. Responsible for formal training of new route sales reps and setting up

new accounts.

TROPICANA PRODUCTS, INC. Miami, Florida

1998 - 2001

The largest manufactory of Orange Juice products in the United States

employs over 5,000 people and markets its products in both retail and

foodservice. Company was sold off by Pepsi Co.

TERRITORY ACCOUNT MANAGER

. Responsible for managing 3.2 million dollars in sales.

. Distributor headquarters presentations, sales meetings, work with

training programs, and food shows.

. Direct dealing with Independent Distributors and Route Drivers to

increase sales.

. Implemented new marketing programs that increased new business by 25%.

. Worked with the following Distributors: Sysco, Henry Lee and Mutual

Wholesale.

KEEBLER / SUNSHINE BISCUIT, INC. Miami, Florida

198

8-

199

8

The 2ND largest cookie and cracker managed company employing over

10,000 people and markets its products throughout the United States

and foreign countries. Company was acquired and sold off.

TERRITORY SALES MANAGER

. Responsibilities included selling promotions, controlling inventory and

training store merchandisers.

. Establish marketing strategies using money programs, sampling,

advertising, and promotional gifts.

. Developed territories from $300,000 to as high as $1,000,000 a year in

sales.

. Worked directly with Publix, Kroger, Winn Dixie, and Albertsons.

. National Sales Rankings - Twice "Top 10" in nation sales

EDUCATION

BROWARD COMMUNITY COLLEGE Davie, Florida

2002

A+ Certification Class

MUSKINGUM COLLEGE

New Concord, Ohio 1987

B.A., Business Administration and Economics

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