Development Marketing

Anthony Lis Mayoral **** N.E.** th Ave., Ft. Lauderdale FL . 33308

Tf. : 954-***-****; E-mail: *******.***.*******@*****.***

SENIOR ADVERTISING MANAGEMENT PROFESSIONAL

Creative Advertising • Design and Operations Management • Process Development /

Improvement

Highly experienced senior management professional with more than 28 years of experience working in

multinational advertising companies; Business mindset; effective leader; managing partner of a design

advertising and online business; creative and innovative; highly skilled in building relationships with

international clients; Extensive experience in multilingual and multicultural environments. multilingual; Dual

citizenship; U.S and Spanish ( citizen of an EU country is free to live and to work in another EU country).

Proficiency & main responsibilities:

Comprehensive sales (Nielsen) and marketing management experience, including plan development and

execution; building and managing sales teams including recruitment, coaching, teambuilding; and

developing distribution structures.

Strategic Advertising planning and management experience identifying opportunities for new start-up

businesses. & development for existing brands.

Campaign events/fairs development; including creation, production, coordination, analysis, and continual

monitoring for progress.

Brand development and brand management including design and implementation of strategic marketing,

traditional (offline) and internet; ecommerce (online) sales strategies, planning and management of

media advertising as well as trade and consumer marketing actions (Clics & Brics).

Business planning & development including investor relations for startups.

Financial control and management.

PROFESSIONAL EXPERIENCE

Managing Partner

Dmipueblo Emprende S.L. 2012- present

Company created to commercialize and promote authentic artisan products using advanced in -store

o

and e-commerce technology throughout the Spanish territory and abroad. Directly responsible for

Business plan, financial control, web design, commercial, marketing strategies, creativity,

development and PR activities. Recruitment of ideal artisans, B2B clients Food Service (HORECAS)

and maintenance of loyalty of customer base.

Managing Partner

P. Creative Workshop S.L., 1990-present

Company specialized in consulting, creation and implementation of BTL material and promotional

o

events for international clients in Spain, EEC and other Mediterranean countries. Visible head to

provide advertising & marketing consulting services to multinational clients of consumer products;

Clients handled: JT International (Tobacco), Beam Global (Spirits & Wines), Godiva Chocolates,

Inviva & Safilo eyewear.

Events Manager for IFEMA Madrid Fair

Pioner S.L., 2009-2010

IFEMA is the main business centre in Spain, organizing Spanish and world fairs with over 500 fairs

o

throughout the year and is 6th in the ICCA ranking. IFEMA has a participation of over 32,000 domestic

and international companies and more than 3 million visitors a year. Responsible for multinational

client contact and design development, production logistics, installation, financial control of all

graphic material produced for corporate and companies participating in IFEMA International and

Domestic Fairs and Conventions.

Supervisor & New Business

Leo Burnett Advertising, 1989-1990

Development of marketing and advertising media strategies, including gathering and analyzing

o

information. Planning, organizing, activating and controlling the day-to-day process, bringing a

perspective to strategy development and the execution of marketing and creative plans on behalf of the

Client. Actively involved in search of New Business and brand development ; analyzing product &

market research and client presentation

Accounts handled: Philip Morris, Kraft, General Foods and Seven Up

Supervisor

McCann-Erickson, 1989

Development of marketing and advertising media strategies, including the gathering and analyzing

o

information. Plan, organize, activate and control the day-to-day process. Presentation and

development for key Client initiatives. Leading and managing creative projects from it’s initiation

through production. This includes the development of creative briefs, marketing and media plans,

budget control, and public relations support and ground research.

Accounts handled: Telefonica, and Turismo Valenciano

Senior Executive

D Arcy Masius Benton & Bowles, 1985-1988

Senior Executive

o Development and management of all creative and production schedules, Provide assistance and

support in all aspects of Client production process, Assist in presentation development for key Client

initiatives. Lead and manage creative projects from initiation through production. Work wi th senior

staff on the planning and implementation of advertising and marketing initiatives to serve the Client’s

business. This could include the development of creative briefs, marketing plans, media plans, public

relations support, budget control and ground research

Accounts handled: Mars Effem, Heineken and Benckiser

Executive

J. Walter Thompson, 1984-1985

Responsible for the day-to-day administration of marketing and advertising initiatives for assigned

o

Clients.

Accounts handled: Burger King, Unilever and Banco de Santander

EDUCATION

Bachelor of Business Administration

o University of Valparaiso, Indiana, U.S.A. 1984

o Bilingual Spanish and English; Conversational French & Italian

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