Marketing Communications Specialist

KEVIN CAMACHO

** ***** *****. ***** ******, NY . 10605 . Mobile 914-***-**** .

*****.********@*****.***

PROFILE

Brand Strategist . Communications Specialist . Event Planner

Offer a Bachelor's degree in Business/Marketing, diverse experience, and a

solid understanding of marketing strategies as illustrated through superb

grades on academic projects. Deep understanding of business priorities;

proven contributor to business success through savvy in demographic /

competitive analysis, client targeting, lead generation tactics, and event

promotion. Strong communication and relationship-building skills acquired

through (1) direct customer service contact meeting time-critical deadlines

in fast-paced, high-volume environments and (2) ongoing and collaborative

interaction with dozens of aspiring professionals from numerous global

cultures.

Capable leader and team player with excellent multi-tasking skills; proven

success coordinating a myriad of special events (e.g., awards ceremonies,

seminars, motivational functions, and community affairs). Keen insight

into clients' perspectives, goals, and target audiences. Enjoy

researching, analyzing, and synthesizing information into sound marketing

and business-development plans. Top-echelon user of MS Office Suite (Word

/ Excel / PowerPoint / Access / Project / Outlook) along with SPSS, MRI,

select social networks, and business research databases. Fluent in

Spanish. Reputation for common sense, endless energy, integrity, and

results.

Areas of Study include:

Organizational Behavior . Marketing Communication . Operations Management .

Marketing Research

Public Opinion . Marketing Policies & Problems . Organizational

Communication

Management Strategy & Policy . Organizational Writing . Public Relations

EDUCATION

Marist College, Poughkeepsie

B.S. in Business/Marketing ... May/12

Certification: Ethics in Human Social & Behavioral Research

(attained through project work in):

. Spring 2012 - Campaign Data Analysis. Authored a research report using a

survey featuring data from the United States Department of Health and

Human Services featuring facts about Coca Cola and its products and a

third party RFP. The purpose: To discover the general public's regular

beverage consumption and then determine appropriate channels to create

awareness of healthier beverage choices. Hailed by professor for

extensive knowledge of research and statistics in order to effectively

target unique customer-purchasing "hot buttons."

. Spring 2012 - Media Kit. Penned an assortment of pitch letters and press

releases for Organizational Writing course. Praised for straight-to-the-

point, business-minded style of writing - an approach typically found in

more advanced professionals.

. Spring 2012 - Marketing Plan. Crafted this plan based on the upcoming

launch of the 2015 Acura NXS - the first car in recent history that met

with unprecedented buzz and wild applause when the prototype was unveiled

in Detroit earlier in 2012.

. Spring 2012- Google Analytics Project - Performed in-depth analysis of

website viewers' behavior and website/page performance with Google

Analytics. Completed the professional Google Analytics training and

achieved excellent familiarity with the Google Analytics suite of

technology.

. Fall 2011 - Management Strategy Capstone Project. Wrote a competitive

strategic analysis of Pep Boys Inc. - a national auto parts retailer with

more than 700 locations across the U.S. and Puerto Rico. Earned a grade

of 90+, and commended by professor for energetic writing style.

Additional:

. Earned a 3.284 GPA spanning all 4 years of attendance.

KEVIN CAMACHO

Page 2 . Mobile 914-***-**** . *****.********@*****.***

EXPERIENCE - INTERNSHIPS

Dutchess Regional Chamber of Commerce, Poughkeepsie

Intern - Marketing Communications Dept. ... Mar/12 - May/12

Secured this opportunity through an academic colleague to leverage

Marketing Communications Department's vast resources to publicize events

and seminars via email marketing, newsletter distribution, print media

design and distribution, and other methods to its hundreds of members

across 5 counties.

. On Day Two, stepped in to assist with orchestrating print media,

pamphlets, speeches, and biographies for the nominees affiliated with the

"Forty Under 40 Shaker Awards" - a yearly event that recognizes peak

Chamber performers. Completed these ambitious ventures in just 2 half-

day shifts - considerably faster than typical week-long turnaround.

. Mere days after starting, worked on proposal development and was chosen

by immediate supervisor to help set up the "Walk Across the Hudson" event

connected with International Women's Day.

. Played a major role in attracting 40 participants at an I.T. seminar

(full room capacity) by leveraging event promotions savvy.

Cumulus Media Inc., Poughkeepsie

Media Intern ... Sep/10 - Dec/10

Hired "on the spot" to canvass the sales floor and research potential new

customers.

. Contributed to locating over 1,000 leads based on the criteria of 5 local

radio stations with varying formats that included classic rock, country,

Top 40, oldies, and talk.

. Picked by Regional Sales Manager to modify a competitive analysis

presentation that was delivered to past clients, with the goal of winning

them back.

. Chosen by both Regional Sales Manager and Immediate Supervisor to revise

a sales forecast and budget development - a task typically performed by

Immediate Supervisor. As a result, she could better concentrate on

business-building activity.

EXPERIENCE - ADDITIONAL

Tipico Dominicano Restaurant, Manhattan

Manager - Morning Shift ... May/09 - Aug/10

. Steadily boosted weekly revenues 15% through revenue tracking, sales

forecasting/ budget tracking, vendor sourcing, new product offerings on

the menu, quickly turning around food preparation-to-table cycle, and

fostering an environment to invite referral and repeat business - all

despite intense competition amongst the dozens of other restaurants

situated on Broadway.

. Invited beer and product distributors to promote their unique product

offerings that led to capacity-crowd attendance.

. Regularly stepped in to diplomatically solve problems amongst employees

with differing agendas, ultimately to restore harmony and uphold morale

amongst as many as 15 staff members.

Camacho Entertainment, White Plains

Managerial Assistant ... Feb/07 - Aug/09

. Maintained office organization- created and updated invoices and expense

sheets, travel confirmations, calendar of events, venue

booking/arrangements, and etc.

. Assisted 5 staff managers in delegating duties to designated teams that

consisted of contract employees for efficient event execution.

PROFESSIONAL MEMBERSHIP

Toastmasters International . Slated to Restore Membership in Good Standing

in 2013

New York Cares .Hurricane Sandy Relief Response Team Volunteer

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