Sales Manager

OBJECTIVE

Innovative Marketing Analytics Professional with over 7 years experience in

the field with proven success in Fortune 100 Company. Currently seeking a

challenging position in which my transferable skills serve as a platform

for new learning experiences.

SUMMARY OF QUALIFICATIONS

- Proven ability to meet deadlines in a high pressure, fast paced

environment

- Positive, team-based attitude

- Proven ability to resolve problems and multitask

- Able to prioritize workload

- Strong decision-making skills, no supervision required

- Time management and organizational skills

- Technology oriented- Good skills in Excel, HP software applications,

understanding of SAP (finance module), PeopleSoft (HR Module), Vista

(AS400), Adobe (In design, acrobat, photoshop)

COMPETENCIES

- Ability to remain flexible, re-prioritize and respond to changing

demands/focus

- Adaptability to changing priorities

- Initiative to pursue ideas

- Can synthesize information from disparate sources and deliver

comprehensive, balanced and actionable analysis

- High standards of excellence and ethic

- An independent nature with an analytical mindset and multi-tasking

skills

- Ability to build relationships at various levels and influence

decisions

- Ability to learn fast, grasp and apply new and technical concepts

- Action oriented

- Enthusiasm, Eagerness and Energy in everything I do

EDUCATION

Universidad Panamericana, Campus Guadalajara, Mx. B.A. in Administration

and Industrial Relations (2000 - 2005)/ Advanced Business Diploma,ILAC

Toronto, ON (2008)

PROFESSIONAL EXPERIENCE

Hewlett-Packard 7/2012- Present (on job rotation)

Mississauga, ON

Commercial Channel Marketing Communications Manager (Printing and Personal

Systems Division)

. Responsible for strategic direction and execution of all internal and

external communications for PC and Print categories in Canada.

. Work to develop and maintain firms branding and visual identity

guidelines.

. Write collateral materials promoting firms services.

. Develop brand guidelines and ensure consistent adherence to guidelines

for all marketing materials and activities.

. Conduct appropriate market research on competitive services and firms.

. Work on corporate intranet and internet site developing and

maintaining content, including video/podcast content.

. Create and update collateral, presentations, brochures, product

sheets, fact sheets, web content, newsletters, ads and sales tools

with input from product marketing, product management, executives,

sales, PR and customers.

. Create various marketing materials to be used across various media

platforms, developing creative concepts for consideration.

. Manage the corporate website, search engine marketing and search

engine optimization programs

. Creates Power Point presentations for sales and management meetings.

. Constantly explore, recommend, use and optimize communication methods,

vehicles and technologies to engage with various audiences,

particularly as part of fully integrated demand generation campaigns.

. Under the direction of the Vice President of Marketing, will receive

work assignments based on current campaign plans.

. Collaborate in Corporate events including tradeshows, customer and

partner events, industry events and sales training session

. Host and prepare customized partner webinars.

Hewlett-Packard 2/2012- 7/2012 (on job rotation)

Mississauga, ON

Commercial Business Planning Manager (Printing and Personal Systems

Division)

. Lead long range strategic planning process and prepares summaries for

weekly regional strategy dialogue with VPs and core business members

to review the business strategy.

. Create and generate presentations for meetings as directed by

Executive Management

. Manage complex project coordination and information support for new

strategy development on assigned projects as determined by Executive

Management

. Complete complex market and business research and competitor analysis

. Conduct complex primary and secondary research to determine customer

expectations, market conditions and company image

. Compile and analyze complex data on competitors including: product

performance, pricing, financing, sales, marketing and distribution

. Track & Present 9 core weekly reports for high level management:

. Sales in and sales out of PSG's main products including attach %

of Options, year over year growth, and target versus actuals

. Sales out and inventory of HP's core Distributors

. Smartbuy's (promo SKUs) sales out and inventory including weeks

of supply and percentage of accomplishment versus Quarter

targets.

. Track CSP's sales out versus Quarter targets of 4 main

Distributors

. Forecast weeks of supply in units and revenue for the end of

Quarter

. Commercial outlook sales out and inventory

. Provide weekly CSP targets to HP's 4 main distributors (track

miss and accomplished targets)

. Commercial weekly summary deck for Head of PSG Canada

. Track Sales out and Inventory levels of promo SKUs for US leads

Hewlett-Packard 5/2011- 4/2012

Mississauga, ON

Strategic Pricing Analyst/ (Printing and Personal Systems Division)

Responsible for providing competitive pricing, develop pricing strategies

and do a pricing analysis on Personal Systems commercial opportunities to

ensure increased revenue and market share while achieving target profit

levels.

.Run High level reports for Senior Management and VPs in US and Canada

.Design and execute reports for the Strategic Pricing team in Canada to

measure TAT and deal iteration

.Improve our existing Margin analysis form by adding the channel expenses

.Provide special pricing support, including deal consulting, qualification,

solution development and approval

.Competitive pricing analysis to position our brands

.Consistently working on margin improvement initiatives

.Collaborate with Sales, Product Category managers, Finance and Operations

in order to ensure completeness and consistency of pricing proposals

.Manage multiple bid deadlines as required.

. Provide pricing approvals for RFPs, RFQs.

.Handle Auctions/RFPs

Hewlett-Packard 2/2010- 3/2011

GBS Guadalajara

Business Development Manager (BDM) (PPS US Pricing Operations)

Responsible for the execution of operational processes across the end-to-

end quote process in West Enterprise District. My function interfaces

daily with the field sales team, and my goal is to enable them to win

single and multi-business unit opportunities which drive revenue for PSG

Americas and Global business.

Rosenblatt Associates, 06/2008- 10/2009

Toronto, ON

Field Manager/ Mexico and Latin America

Hewlett-Packard, 9/2005- 4/2008

GBS Guadalajara

Organizational Development Coordinator- Public Sector Order Management

Division

Specialties: Pricing, Forecast, Excel, Historic data, trends, marketing

communications, portfolio, program, product development, contract

management, team building, leadership, negotiations, contracting,

estimating, bid evaluation, strategic planning, quality assurance, value

analysis, business networking, energy, efficiency.

9 George St N, Suite 2013, Brampton, ON, Canada . Home: 289-***-**** .

Mobile: 647-***-**** .***********@*******.***

ca.linkedin.com/in/georginasanchez/

Georgina Sanchez

BA in Administration and Industrial Relations

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