Manager Account Executive

J. BRIAN GORDON

**** *. ********* **., ****** Rock, AR 72207

501-***-****, ************@*****.***

ADVERTISING & MARKETING PROFESSIONAL

Creative professional with proven experience in all aspects of marketing,

advertising and public relations. A dedicated leader able to manage

multiple projects concurrently with strong detail, problem solving and

follow through capabilities. The ability to manage and motivate cohesive

teams that achieve results. A seasoned brand developer with extensive

knowledge of all marketing disciplines including:

Strategic Planning & Execution Budget Management & Cost

Controls Creative Brand Building

Market Research & Competitive Analysis Team Leadership & Supervision

Collateral Development

Web Promotion Media Planning and

Buying Package Design

Logo/Identity Development Product Placement

Trade Show Management

PROFESSIONAL EXPERIENCE

The Gordon Group Little Rock, Arkansas

Founded The Gordon Group, advertising, marketing and public relations

consulting firm, on the principle of delivering the highest quality

creative communications developed from a foundation of strategic planning.

President September 13, 1999 - Present

Responsible for developing and executing strategic plans, setting and

administering budgets, and managing projects from inception to successful

completion.

Manage all aspects of day to day business including client relations,

creative and production services, accounting procedures and billing and new

business development.

Manage a team of advertising professionals specializing in graphic design,

copywriting, media buying, print production, AV production, web design and

promotion and public relations.

TRAVELHOST of Central Arkansas Magazine Little Rock, Arkansas

Arkansas' largest and most read travel magazine, reaching over 1 million

visitors to Central Arkansas every year.

Publisher/Owner March 1, 2004 - September 1, 2012

Manage all aspects of day to day business including client relations,

creative and production services, accounting procedures and billing and new

business development.

Manage a team of four advertising professionals specializing in graphic

design, copywriting, accounting and advertising sales.

Established and maintained a good working relationship with over 80 hotel

owners and managers who distribute the magazine within their hotel rooms.

Work closely with the leadership of the Little Rock, North Little Rock and

Hot Springs Convention and Visitors Bureaus to insure travelers to Central

Arkansas are well informed and educated on popular places to dine, shop and

visit.

Allison Agency Little Rock, Arkansas

A full-service marketing and advertising firm specializing in restaurant

brand building initiatives.

Team Leader August 1, 1998 - September 1, 1999

Responsible for the supervision and management of a team of six advertising

professionals specializing in graphic design, copywriting, media buying,

print production, AV production and public relations.

Other specific responsibilities included preparing and managing yearly

budgets, daily written and oral communications with clients and managing

agency workflow.

Additional duties included assignments as needed for non-client projects,

coordination of new business opportunities and presentations,

representation of agency at community or professional events and

participation in various charitable organizations.

Frank J. Wills Advertising Little Rock, Arkansas

Before its abrupt closure in 1998, it was second largest full-service

marketing, advertising and public relations firm in Arkansas with annual

capitalized billings of 35 million.

Senior Account Executive November 1, 1995 - July 26, 1998

Reported directly to the Agency President, in charge of marketing and

advertising for all key agency accounts.

In 1997, responsible for over $1 million in new business development,

securing three major accounts.

Duties included planning, managing and implementing marketing, advertising,

and public relations programs and the development and implementation of

stand-up sales presentations to new and existing business.

Other specific responsibilities included preparing and managing yearly

budgets, daily written and oral communications with clients, managing

agency workflow to meet media and delivery deadlines, cross-selling agency

services, and evaluation then selling appropriate advertising

opportunities.

Additional duties included assignments as needed for non-client projects,

representation of agency at community or professional events and

participation in various charitable organizations.

Combs and Company Little Rock, Arkansas

A full-service marketing, advertising and public relations firm

specializing in business to business advertising.

Account Executive December 1992 - October 1995

Worked directly with Agency President managing all major agency accounts.

Managed all aspects of advertising and public relations projects and

programs including television commercials, radio commercials, newspaper

ads, brochures, newsletters, tradeshows, outdoor ads, specials events, and

web development.

Production Manager February 1991 - November 1992

Responsible for all negotiations and purchasing of client brochures,

catalogs, direct mail, specialty items, newsletters, tradeshow booths,

banners and posters and billboard signage. Responsible for managing both

the print production department and agency's print traffic department.

Traffic Manager August 1989 - January 1991

Responsible for scheduling and coordinating all jobs and projects within

the agency. Duties included data entry, scheduling, tracking of jobs and

managing timely delivery of agency work.

CLIENT EXPERIENCE

Arkansas Department of Education,

Jones Autoplex

Charter Schools Division Arkansas Virtual School

JT Sports USA

Alcoa Magic

Springs Family Fun Park

Alltel Information Services

Mainstream Technologies

Advanced Clinical System Mozark

Productions

Baptist Medical Systems New Day

Brandon House Pain

Care and Neurology Center

Brass Eagle Inc.

PhoenixMed Consulting

Brookstreet Investments Pursuit

Park Amusement Center

Clinical Study Centers

Rebsamen Insurance

Challenge Park Extreme Rice

and Adams Law Firm

Daymark Foods Seasons

Dillards Smith

Sharpening Stones

Ensco Snider

Telecom

First Jacksonville Bank and Trust

Superior Federal Bank

Heartland Community Bank

Systematics

Hugg and Hall Equipment

Ultimate Tailgator

IC Data

Viewloader

Jones Toyota Volvo Worr

Games Products

Jones Nissan Isuzu

Hot Springs Convention and Visitors Bureau

AWARDS

American Advertising Federation - Numerous Addy Awards and Awards of Merit

American Advertising Federation - 10th District Addy

Arkansas Advertising Federation - Special Judges Award

EDUCATION

1981-1984 Little Rock Catholic High School for Boys

1984-1985 University of Arkansas, Fayetteville

Studied Architecture

1985-1991 University of Arkansas, Little Rock

BBA Advertising and Public Relations

REFERENCES

Available upon request.

Contact this candidate