Project Manager Customer Service

To whom it may concern,

While my resume entails my relevant work experience and history, I'd like

to highlight a few areas of my background where I feel I am uniquely and/or

exceptionally qualified.

* *Proven Track Record With Both B2C and B2B Marketing - *My primary

focuses on any campaign are all directly related to enhancing the point of

sale and optimizing the conversion rate. To maximize the effectiveness of

the budget, I believe strong, analysis driven research for advertising

space is the first step for any campaign. To sell to an audience, one must

seek to understand the audience’s behavior and preferred browsing

locations. Once found, I use my background in gaming micro-transactions to

calibrate and adjust the conversion process, utilizing a combination of A/B

testing in banners, landing pages, and exciting ad copy to list a few

tactics. I aim to create a trusted, frictionless transaction from click to

purchase. My focus is on finding the individual, and then creating new ways

to engage and delight them.

* *Social Media Marketing Experience* – At Xsolla, I raised the company’s

Social Media Channels with an overhaul in the approach of the outlets.

During my tenure, we repurposed the channels from contact outlets to a

content and branding channel. I helped raise the Facebook “likes” and

Twitter followers by an average of 6% a month. Using my successes and

experience there, upon arriving at Snail Games, I took to overhauling the

Facebook and Twitter platforms to be more consumer-friendly and with a

focus on appreciation driven fan engagement. The “likes” on the *Age of

Wushu *Facebook have increased by 400% and followers increased a full 1300%

since I came onboard.

* *Excellent Writing Skills *–At Snail Games, I wrote the copy, taglines,

and selling phrases for the North American 2012 launch of *Age of Wushu. *I

composed the style guide for all *Age of Wushu *outbound press, blog, and

marketing content, covering all of the proper terminology, keywords, and

preferred phrasing to create brand synergy across the launch. In

conjunction, I also created a companion guide on the branding of Snail

Games that serves as a process document for both internal and external

messaging. With Call of Duty ELITE, I worked on rewriting the copy of the

fan contests and events that were directed to the consumers.

Thank you once again for your time and consideration.

David Turner

http://www.linkedin.com/in/davidturnerusc* *

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*Resume: *

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DAVID TURNER

11949 Courtleigh Drive, LA, CA 90066 * 323-***-**** * ***********@*****.***

WORK EXPERIENCE

Snail Games

Marketing Manager

07/2012-Current

• Plan, budget, and oversee North American marketing campaign for launch of

MMORPG Age of Wushu. Process includes developing strategies on domestic

launch timetable, real-world and in-game monetization plan, advertising

buys, and branding tactics for both game title and the company. Execution

of plan has resulted in a 400% increase in registered users.

• Develop, strategize, and produce digital and retail plans for purchase

editions of Age of Wushu. First implementation of US authored digital sales

pack produced a 400% spike in revenue over first two weeks of sale. US

plans increased preorders by 200% in month prior to launch.

• Oversee two marketing teams in Los Angeles and China to adhere to daily,

weekly, and monthly goals for Age of Wushu launch. Establish and maintain

schedules to sync launches of content, press releases, ad buys and more to

transform external coverage into customer conversion.

• Build and guide Content Creation and Social Media Teams to build an

online, inbound marketing brand experience for the title. Facebook and

Twitter engagement increased 200% since inception of new plan.

• Author, schedule, and distribute press releases on domestic and

international development news about the Company and Brand. Releases have

been selected and published by Yahoo, Massively, Forbes, and GameSpot.

Xsolla

Manager, Marketing and Social Media

02/2012-07/2012

• Attended major industry games conferences (E3, GDC, LA Games, etc.) as a

public persona of the company. Star, edit and produce 5-8 minute interview

videos with major industry figures (CEOs of Tanki Online and Wargaming.net,

CMO of GamersFirst) for company’s YouTube and Vimeo channels.

• Created B2B marketing materials (videos, print ads, and one sheets) to

aid in international and domestic expansion of the company. Maintained and

established prospective client relationships. Clientele included business

from Asia, Europe, and Latin America.

• Composed and submitted press releases on Company development,

partnerships, and ventures. Releases were selected and published by San

Francisco Chronicle, Seattle Post Intelligencer, and Gamastura.

• Managed all company social media outlets daily to promote company’s

visibility within the gaming industry.

Sleepy Giant

Lead, Operations – Call of Duty ® ELITE

05/2011-02/2012

• Managed and trained a team of 150+ Game Masters to perform a combination

of QA/CS on a groundbreaking project that integrates a social media

community into the biggest title in video games.

• Oversaw the creation, execution, and completion for 40+ worldwide

competitions each week. Process included creating and managing program

guides, ensuring competition fairness, and interacting with the community

to increase participation and awareness.

• Created and updated daily, weekly, and monthly reports on the status of

the team in regards to employee output, site-specific user metrics, and

ongoing/upcoming projects.

• Authored and edited White Papers to suggest improvements both in the

aesthetic appeal and functionality of the service.

Entertainment Fuse

Producer - Marketing and Social Media Content

05/2009-05/2011

• Hosted, wrote and produced weekly consumer-oriented podcasts focusing on

video games of different platforms, reviewing game play experience,

industry news, and features as well as movie and TV updates.

• Conducted staff meetings to evaluate website performance, sponsorship

proposals and operational changes. Prescreen applicant submissions, conduct

interviews and hire new team members.

• Managed the Comic Book and Video Game teams of 10-15, proofread and edit

writer reviews to ensure product quality and timelines and provide team

guidance to team members as needed.

CPS

Assistant Project Manager

01/2006- 12/2009

• Oversaw the Company’s largest Southern California property; a project of

30 distinct high profile clients. Responsibilities included P&L, invoicing,

performance management, budget, HR, and client relation.

• Managed a team of 35 employees, provided coaching and training on various

issues. Conducted payroll and audited timecards to ensure timekeeping

accuracy and labor law regulation compliance. Identified each employee’s

quality and potential to better adjust operational needs and decrease

overtime and expenses.

• Audited and simplified the revenue collection protocol to ensure minimal

monetary discrepancies.

• Reconfigured and increased workspace availability by 10 %, boosting

revenue by 15% - 20% and reducing client complaints about safety

conditions.

• Administered trainings on fire/life safety, sexual harassment, identity

theft, and customer service.

Limelight / Area 22 Productions

Manager / Producer

07/2003- 12/2005

• Purchased foreign theatrical distribution rights and sold to worldwide

markets, including Europe and Australia.

• Coordinated the production of “Munch Kidz” and “Skavangers”, performed

trailer editing, and compiled sales packet and production setup.

• Led auditions for storyboard artists and voiceover actors for an animated

short film.

EDUCATION

University of Southern California, School of Cinematic Arts, B.A. Critical

Studies, 2003

ADDITIONAL SKILLS

Google Analytics & AdWords. AGILE/JIRA Trained. SEO Optimization. Advanced

Microsoft Word, Excel, PowerPoint & Outlook. Final Cut, Avid. Windows & Mac

OS Fluent. Moderate Spanish fluency.

Contact this candidate