ANDREW BELCHER
**** ********** *****, *******, ******* 33596
417-***-**** (C) *********@*****.***
SALES AND MARKETING EXECUTIVE
Accomplished Sales Leader with more than 12 years of proven business acumen,
as well as marketing, advertising, and management talents
Recognized as results oriented problem solver with original sales strategies to guarantee
revenue generation.
Serves as ef cient team-builder with strong background in recruiting, training, mentoring,
and performance evaluation.
Communicates and collaborates ef ectively with Senior-level management, all levels of staf,
partners, and clients.
Sales strengths include key account management, business development, budgeting,
forecasting, reporting, inventory, pricing, contracts, territory management, product
development, marketing plans, and community relations.
Areas of Expertise
Strategic Development ~ Project Management ~ Consultation ~
Customer Service ~ Relationship Cultivation
Leadership ~ Negotiation ~ Presentations ~ Cross Functional Collaboration ~
Innovative Solutions ~ Research/Analysis
PROFESSIONAL EXPERIENCE
SHOPPER LOCAL, Florida Region September 2012 - Present
Regional Sales Manager: Currently developing of the state of Florida for the register tape sales
division for Shopper Local.
Selected Achievements:
Overseeing all hiring and field coaching development.
Responsible for the development for all sales strategies for the region.
Developed and implemented a new training agenda for the Florida region.
In the first two full months, achieved 96% and 134% of budget.
NAMES AND NUMBERS, Springfield, MO/Northwest, AR 2009 – August 2012
District Sales Manager: Provided ef ective leadership and analytical qualities to manage projects
and create a winning sales culture to generate territorial growth through a daily accountable model.
Selected Achievements:
Transformed directory with 2 years of negative growth and client loss into revenue creating
business.
Generated significant territorial revenue growth for multiple projects, including:
17% for new book of business, Siloam Springs, AR, with page number increase (2011).
15% for Fort Smith, AR (2011).
15% for Mountain Home, AR; first time project goal accomplishment by Sales Team (2010).
7% for Springfield, MO, achieved within industry average of negative 15%.
3% for Northwest AR (2010).
Increased results to target expectations from double digit negative performance within three
months for first project, Branson, MO (2009).
Current project for Northwest AR pacing in advance of previous year increase
Promoted to lead one of 3 largest company districts based on revenue performance.
CLEAR CHANNEL RADIO, Naples/Melbourne, FL 2002–2009
Local Sales Manager (2008–2009): Led operations for 9 stations as well as 9 online within 2
separate markets, including all new category programs and development.
Selected Achievements:
Generated 15+% online product revenue growth.
Managed 7% station growth during market average of 25% negative revenue growth.
Repackaged underperforming product and retrained Sales Team to include into turnkey
presentations, resulting in selling out inventory each month
Selected to serve with Top Corporate Trainers in developing/maintaining inventory controls
and pricing strategies.
Senior Account Manager (2002–2008): Oversaw all outside radio sales/marketing ef orts for
Brevard County, including budgeting, forecasting, and training/developing new Sales
Representatives. Managed account list to increase client spending levels and develop long-term
relationships.
Selected Achievements:
Developed regional agency account list with focus on maximizing revenue.
Selected to develop mentoring program for internal non-sales professionals to transition into
Sales Team.
Recognized consistently as Top Representative in new business development with 80% of
sales generated from regional agency business.
Received Presidents Club Award (2005).
BELL ATLANTIC / VERIZON, Roanoke, VA 1999–2002
Account Manager: Handled budgets, sales forecasts, and training new sales recruits.
Selected Achievement:
Accomplished highest levels of sales among detailed business under challenging deadlines.
SEASTAR/BENCHMARK COMMUNICATION, Roanoke, VA 1994–1999
Account Manager: Developed listing and regional agency focus to increase client spending and
overall billing. Contributed to sales training while increasing personal development and revenue
growth.
Selected Achievements:
Created profitable account list with 90% local business in defined sales territory, including
Roanoke and Lynchburg.
Managed budget and future sales projections with 95% accuracy.
EDUCATION
Bachelor of Arts in Marketing
FERRUM COLLEGE, Ferrum, Va
References:
Barry Lutz-VP of Sales
Shopper Local
*****@***********.***
Marlene Moore-VP of Sales
Names and Numbers
******@***************.***
Doug Baker- VP of Marketing
Run-away Country
****.*****.***@*****.***