Marketing Manager

PUNEET GAUTAM

Email: *************@*****.***

Phone: +91-844*******

Digital Marketing Associate with experience in Web Analytics, SEM (PPC) and Social Media Marketing looking for challenging and growth oriented position and wanted to be part of successful organization. Undertaken marketing campaigns and ensured high success rates for clients.

PROFESSIONAL SNAPSHOT

Result oriented Online Marketing Professional with experience in Web Analytics Tools, Search Engine Marketing, Paid Inclusion and Social Media Marketing.

CORE COMPETENCIES

SEM (PPC) Associate – Planning, Strategizing and Managing online campaigns. Reporting, analysis and forecasting, Bid Management, Ad copy writing, Keyword Research, Demographic identification, Top Landing page analysis.

Social Media Marketing – Managing campaigns for Facebook with a goal oriented or spend oriented targets.

WORK EXPERIENCE

A) Company : Sokrati, Pune

Duration : May 2012 to till date

Role : Business Analyst

JOB PROFILE

Worked for clients based in US and India.

Build and Manage Pay Per Click campaigns effectively for the major clients of the organization of budgets of over Rs1cr/month and global lead generation.

Search Marketing efforts in e-commerce, Furniture, Hotel, Publishing, Skincare Products, Baby Products, Financial Market Solutions and Entertainment and other Social Media promotions.

Build and Promote multi platform PPC campaigns (Google and Yahoo).

Analyze the reports of search engines and prepare and implement optimization strategies for all the clients.

Use reporting and analytics tools like Kenshoo, Google Analytics and iPort (internal tool of Sokrati) and come up with the best forecasting methods.

Competitor Analysis, Trend Analysis and third party analytical tools (Search Monitor) analysis.

Client/strategist interaction including Status Update Calls (discussing optimization strategies and plans), Performance Reports, Email Support.

(A/B) Testing for the Ad copies and Landing pages.

Prepare and send Weekly and Monthly performance reports to the clients.

Set-up goal funnel for Google Analytics to measure the transaction performance.

B) Company : Zeta Interactive, Hyderabad

Duration : February 2011 to April 2012

Role : Digital Marketing Associate

C) Company : Sarla Fabrics Pvt Ltd, Ghaziabad

Duration : July 2007 to August 2008

Role : Shift officer

Job Profile : Managing all shop floor activities.

KEY ACHIEVEMENTS

Creating the account structure from the scratch.

Took ownership of the account to meet the client goals.

Created customized weekly and monthly report templates for the major clients as per the requirements.

Excellent follow-up with Support representatives of all Search engines for troubleshooting issues.

CLIENT CREDENTIALS

Indiatimes Shoppping

Morgans Hotel Group

Hard Rock Hotel (Las Vegas)

Alpari

American Family

Citizen Watches

Housefull (online furniture retailer)

Yapaa (baby products)

TECHNICAL EXPERTISE

Online Marketing Kenshoo, Google Adwords and Analytics, AdWords Editor, Facebook Ads, BingAds, MSN Adcenter Desktop, Omniture, iPort (internal tool) and Eclipse (JDE)

Office Productivity Microsoft Office, Good Excel and Powerpoint skills.

ACADEMIC PROFILE

COURSE Duration NAME OF THE INSTITUTION

MBA (Marketing and Finance) 2009-2011 (8.1 CGPA) National Institute of Technology, Warangal

B. Tech. (Textile Chemistry) 2003-2007 (71% aggregate) Government Central Textile Institute, Kanpur

CERTIFICATION AND AWARDS

Certified Google AdWords Professional (Fundamental and Advanced).

Student Council representative from Management department.

Served as Advertising manager for the Institute in-house magazine.

STRENGHTS

Team player.

Comprehensive problem solving abilities.

Good verbal and written communication skills.

Personal Profile

• Father’s Name : Dr M. C. Gautam

• Date of Birth : 07/01/1984

• Nationality : Indian

• Languages Known : Hindi and English

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