Design Management

Diego Mendez

Graphic Designer, Multimedia Designer and Creative

Madrid

Spain

28034

011*********** Home

011*********** Work

011*********** Mobile

787-***-**** USA contact mobile number

http://diegomendezpr.com/

*************@*******.***

Summary

Highly versatile and accomplished creative digital visionary offering over

10 years' experience, predominantly in the areas of visual design

development, brand positioning, creative team management, product/service

promotions, and art direction within the communication media industry and

advertising. Strategic thinker of well balanced creative ideas skilled in

visualization and translation of business requirements into effective

designs for print media and web campaigns. Exceptional in steering

innovative thought and superlative design transformations to stimulate

reader's interest while effectively attracting attention of target audience

for diverse concepts. Exceptional ability to develop designs, as well as

mutually benefiting relationships with peers and clients while coming to a

consensus in decision making and achieving project milestones within time

and budget constraints. Currently seeking a challenging new role and

achieve long-term organizational goals.

Employment History

Multimedia Designer

Multimedia Rese

January 2013 - Present

Saint Louis, United States

Online graphic design, multimedia documentation for clients, image

optimization, brand identity, typography selection and documents

optimization for web.

Art Director

Las Provincias

January 2012 - July 2012

Valencia, Spain

Planning and graphic-editorial coordination of the content to be published

for the newspaper and special editions. Interactives and print

infographics. Design management for marketing and advertising campaigns.

Commercial products development. Photography edition. Staff management with

eight under direct supervision.

Designer and web developer

Freelance

March 2012 - Present

Madrid, Spain

Corporate image and brand consultancy. Interfaces management, HTML with

CSS. Visual design strategies for customer acquisition. Animated logo

design, presentations and layouts. Optimization and digital retouching.

Production of interactive infographic.

Art Director, Design Editor and Creative

Primera Hora

November 1997 - August 2011

San Juan, Puerto Rico, United States

Planning and graphic-editorial coordination of the content to be published

for the newspaper, microsites, magazines, and special editions. Multimedia

oriented for the production of interactives and print infographics,

illustrations, animations and corporate image. Design management for

marketing and advertising campaigns. Commercial products development.

Photography edition. Typography selection and programming. Newsroom advisor

for the content treatment in order to maximize the information graphic

presentation. Staff selection, training and management with 14 direct and

10 indirect under my supervision.

Redesign of regional newspapers, El Norte, Horizonte, El Occidental

Newsroom cultural restructuring, the objective was for the editor,

reporters and designers would work as a single unit by implementing a

content and design driven methods to the new publishing system. At the same

time, it also seeks to increase circulation, ad sales and creating a brand

strategy for social networks.

Design Consultant, Developer, Design Implementation

La Raza, Impremedia

April 2009 - April 2009

Chicago, United States

Redesign. Graphic-editorial implementation of new forms of design and

journalism. I also designed a specific training plan which involved the

graphical and editorial areas and work culture. This consisted in putting

in place an effective programme which aimed at measuring the progress of

the staff involved, through the training of editorial layout and

information management. Also the codes programming for typographical

formats and styles was modified to work effectively in print and web

platform.

In 2010 it received The Jos Mart n Award as the Best Tabloid Design in the

United States of America by the National Association of Hispanic

Publications of the United States of America.

University Professor

Sacred Heart University of Puerto Rico

August 2001 - May 2005

San Juan, Puerto Rico, United States

Art Appreciation for new incoming college students, and Media Design as a

graduation requirement for students at the Communication Faculty.

Graphic Designer

Mc Farland and Drier

January 1997 - July 1997

San Juan, Puerto Rico, United States

Creative solutions for advertising, corporate image, brand positioning and

graphic production for print and audiovisual.

Other experience includes providing creative solutions, corporative image

and graphics production for print and audiovisual; also worked as graphic

designer and creative developer.

Education History

Pratt Institute

Aug 1994 - Dec 1996 ( 2 years 5 months )

Master in Arts, Photography and Art Criticism (Summa Cum Laude)

Apart from the graduation requirement courses, I took classes of computer

sciences and computer graphic design.

University of Puerto Rico

Aug 1989 - May 1994 ( 4 years 10 months )

Baccalaureate Degree in Arts, Art History and Art Theory (Magna Cum Laude)

Donald Marshall Faculty Award as the best Humanities Student during the

graduation ceremony.

Apart from the graduation requirement courses, I took classes of

engineering graphics and mathematics, computer sciences and programming and

natural sciences.

Discovery Formation

Oct 2012 - Oct 2012 ( 1 month )

Web Designer

(Microsoft Certified Partner)

Top of the class

Professional training for interfaces management, HTML with CSS.

Society of News Design

Aug 2009 - Aug 2009 ( 1 month )

Web Designer

Professional training for HTML and CSS programming.

Associations

Society of News Design member (2006 / 2011)

Associate Artist, The Alternative Museum of Art. Soho, Manhattan, New York,

US (1996 / 1997)

Pratt Artist League Founding Member, Pratt Institute, Brooklyn, New York,

US (1994)

Awards & Achievements

Jan 2010

The Jos Mart n Award as the Best Tabloid Design in the United States of

America by the National Association of Hispanic Publications of the United

States of America. Redesign of La Raza newspaper. Chicago, Unites States.

May 1994

Donald Marshall Faculty Award as the best Humanities Student during the

graduation ceremony at University of Puerto Rico in Mayag ez. Puerto Rico,

United States.

Jul 1997

National Endowments for the Arts Award; Puerto Rican Culture Institute;

Puerto Rico, Unites States

Jul 1996

National Endowments for the Arts Award; Puerto Rican Culture Institute;

Puerto Rico, Unites States

Jul 1995

PSBA Award; Puerto Rican Culture Institute; Puerto Rico, Unites States

Publications & Events

Information Design Seminar Aug 2010

New Visual Narratives and Information Design for print and web media.

Sponsored by Cadena Capriles with the support of the Society of News Design

and the Monte vila University, Caracas, Venezuela.

First Journalism Summit Nov 2007

Newspaper Design and its role in society. Editorial, advertising and

marketing trends. Sponsored by Free Press Center, El Nuevo D a and the

Sacred Heart University, Puerto Rico, United States.

Skills

Adobe Creative Suite 4 and up Advanced

HTML Advanced

CSS Advanced

Java Basic

TERA (GN publishing System) Advanced

Millenium Intermediate

Team Management Advanced

Creative Direction Advanced

Design Management Advanced

Project Management Advanced

Microsoft Office Advanced

Proficient with industry-specific applications such as Adobe Creative Suite

(Photoshop, Illustrator, Dreamweaver, Flash, Indesign, Fireworks, Acrobat);

HTML-CSS; Millenium; GN Publishing System (Tera); Quark Express; News Desk;

Microsoft Office package. In-depth knowledge of text edition, formats and

typesetter styles edition.

Languages

English Fluent

Spanish Fluent

Italian Basic

Personal Interests

Interesting in design development for mobile devices and web. Trends and

competitive analysis in advertising/marketing campaigns.

Assiduous reader of astrophysics web pages, quantum physics and sciences in

general.

Additional Information

KEY PROJECTS HANDLED ACROSS CAREER SPAN

Strategically designed and redesigned the launch of tree regional media

newspaper. This involved redesign for tow and brand new publications. All

of them were targeted towards different areas, but design strategy was

unified to maintain brand identity. 2011

Provided valuable innovative consultation for major brand redesign of

Primera Hora newspaper. This was in response to the convergence challenge.

The purpose was to integrate the design and information aspects as a single

unit. 2009

Played a key role in achieving "The Jos Mart n Award" for the Best Tabloid

Design by the National Association of Hispanic Publications of UAS for La

Raza redesign-Chicago's largest circulation hispanic publication. 2009

CORE COMPETENCIES

Visual Design ? Creative and Innovative Strategies ? Concept Development ?

Creative Team Leadership ? Brand Building ? Multi-Product Design ?

Multimedia Communications ? Competitive Analysis ? Trends Analysis ?

Campaign Management ? Capable of working under pressure ? Quick software

learning ? Editing typographical formats and styles ? Knowledge in

photography : commercial, artistic and journalistic

KEY SKILLS

Creative Direction / Authority in creative direction while displaying a

deep understanding of social media and brand building to company's vision,

as well as creating a brand message through various platforms; expert in

leading cross-functional, creative design teams developing concepts

reflecting brand's message while retaining commerciality.

Design Management / Skilled in leading well-thought and superlative

editorial design transformations while utilizing creative knowledge,

strategic insight and sharp planning skills towards meeting top- and bottom-

line objectives. Proven ability to develop and adapt to design directions

while ensuring quality in work.

Project Management / Rich exposure in visualising peers and client's idea

of excellence and presenting quality campaigns while promoting brands all

over. Proven ability to transform newsroom and business scenarios while

acting as a real pioneer during identity creation, re-launches and

revitalization, or introduction of new businesses in competitive market

scenarios.

Team Building / Inspiring, motivating, and guiding others towards an

understood goal. Actively encouraging cooperative and mutual working

relationships. Realigning work groups and roles to increase staff

productivity. (Track record of handling team size of 8 to 20 subordinates.)

Languages / Excellent communicator Spanish and English. Extensive liaison

skills optimizing communications with peers and various stakeholders.

Negotiator displaying willingness to work in a fast-paced, time-sensitive

environment; comfortable in working in a multicultural setting.

KEY DELIVERABLES

Directing functions effectively while catering to needs of changing

environments and expectations, achieving strategic goals and reinforcing

brand positioning.

Designing creative and innovative products to stay firmly afloat in a

fiercely competitive business environment.

Maintaining high standards of creativity and production while ensuring high

performance standards of team members.

Delivering strategic communication solutions while ensuring company attain

their marketing and communication objectives.

Comprehending client requirements and translating client situations,

marketing goals, and information into strategic brand concepts, voice,

messages, and rationales.

Serving as a creative team lead and accounting team member while

contributing to the development of creative process.

Driving unified, creative and account management processes while executing

projects.

Presentation of cohesive and effective rationales for campaign approaches.

Leading a unified process of marketing, concept, design, graphics, and post-

production execution.

Increasing productivity by creating and building a strong and high-calibre

creative team.

PROFESSIONAL CREDENTIALS

Web Design - Dreamweaver, Flash and Fire Works with HTML and CSS 2012

Quick courses for Web Design, Dreamweaver, Flash, After Effects. Multiple

speakers 2009

SND / Boot Camp, Dreamweaver with HTML & CSS. Tyson Evans from the

nytimes.com 2009

SND / Convergence in Media, Multiple speakers, Atlanta Journal-Constitution

2008

Behaviour Fundamentals, Gretchen Ram rez Sosa, Ph.D. 2008

Dealing and Monitoring of Conflicting Employee, Amadis Riutort, lawyer 2005

Postmodern Agenda, Art and Globalization, ARCO Intl. Contemporary Art Fair

1997

Contact this candidate