Sales Manager

Jose Anzoategui

West Covina, CA *****•909-***-****• ***********@***.***

OBJECTIVE

A challenging sales manager position in a growth-oriented organization, which offers diverse jobs and responsibility.

SUMMARY

Experienced specialist in high-volume technical sales, market development and sales management. Proven performer with demonstrated ability to gain account loyalty and win preferential treatment for products. Personable and enthusiastic, able to organize and focus the efforts of others.

ACHIEVEMENTS

Introduced House Tofu in Puerto Rico and Mexico and became the #1 Tofu in less than a year.

Introduced a Japanese Curry into Hispanic Market and increase distribution from 45% to 92% in four month, in Southern California.

Developed marketing strategic to introduce Tofu in the Caribbean and Mexico.

Open new Accounts in Florida such as Publix, AoneA produce, Sysco (Riviera Beach), Sedanos Market, Albert sons East Coast, Winn-Dixie and Kehe.

Monitored Brokers in Florida and Los Angeles.

Acquire experience in different aspects in the food industry, such as wholesale, retail, D.S.D, distribution and manufacture.

EMPLOYMENT

Business and Sales Consultant

June 2011 to Present

Alliance Sales

Develop seafood import business and private label business.

Sr. Business Manager

March 2007 to June 2011

Elite Sales and Merchandising

Business Manager for: Latin Specialties (Bolis Charritos), Pagasa Pasta and Cookies.

La Morena and El Yucateco Brands.

Prepare sales promotions, marketing and market penetration techniques.

Manage brokers in Arizona and Utah

Responsible on accounts outside California such as Supervalu, Family tree, Dollar Tree.

In California such as Unified Western Grocers, International Distributor.

And key accounts.

Sr. Business Manager

July 2005 to January 2007

NSSI/Acosta Sales & Marketing

Business Manager for: Buendia coffee, Vilore Foods (Trading ) La Costeña, Jumex, C&F Foods.

Developed sales and marketing planning. Responsible for headquarters call to top independents accounts

Hispanic Division Manger

March 2000 to July 2006

House Foods America

Managed sales and marketing aspect of Nationwide and Latin America.

Business planning, forecasting, pricing, promotions and advertising.

Helped and developed new line of Tofu & Soy Milk.

Attended trade shows such as Produce, Beverage and Natural shows.

Introduced a non-Hispanic item to the Hispanic Market.

Education

California State University, Los Angeles

B.A, Business and Economics, June 1985

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