Sales Manager

Jorge Concepcion

Web Portfolio: http://webprofile.info/jconcepcion/

M: 909-***-****

Chino Hills, CA 91709

Email: ***************@*****.***

http://www.linkedin.com/pub/jorge-ma-q-concepcion/4/49a/952

COO / Vice President / Director / General Manager

Marketing / Branded Consumer Goods / Retail / Services

Combine sales, marketing, and P&L mindset with domestic and international

experience to develop revenue-enhancing solutions that drive operational

excellence and bottom-line results. Experienced dealmaker with strong

negotiating skills and expertise in all facets of management, sales,

marketing, and operations across multiple industries. Provide vision and

leadership to drive stakeholder ROI by aligning customer needs with company

values. Thrive in challenging, fast-paced organizations dedicated to

excellence and quality of service through expertise in:

Core Qualifications

Executive Management ( Business Development ( Marketing & Sales

Strategic Planning ( Financial Management

Executive Experience

GTI Corporation, Los Angeles, CA 2011-2012

First foreign affiliate of publicly-traded Philippine Telecommunications

Company providing telecom services primarily to Filipinos in U.S. with

sales of $13 million in first full year of operation.

President

Recruited to startup U.S. office with eight-member staff and

accountability for all business functions.

. Saved $75,000/month by renegotiating contract dispute with key service

provider.

. Negotiated strategic partnership with Americatel and its Startec brand

for non-Hispanic consumers.

. Delivered sales 10% over budget with double budgeted EBITDA margin.

El Gallo Giro Restaurant Group, Downey, CA 2010-2011

Mexican fast/casual dining chain of 12 LA area stores with $20 million in

annual revenue.

Executive Vice-President & General Manager

Managed marketing and Artimex Bakery operation for entire chain with seven-

member staff.

. Led turnaround of historically negative net income bakery to breakeven

in six months.

. Supported stores by streamlining bakery and re-focusing efforts on

authentic, artisan, Hispanic frozen dough.

Goldilocks Corporation, Santa Fe Springs, CA 2007-2010

Largest chain (400 stores) of restaurants and bakeshops in Philippines with

3 U.S. branches totaling 20 stores with 6-store LA branch generating $13

million in annual sales.

Marketing & Sales Director

Directed sales and marketing for all SoCal retail stores with two-member

staff and six store managers.

. Boosted traffic 12% by introducing value-priced breakfast buffet

supported with direct marketing and promotional campaigns.

. Increased average purchase 15% as a result of launching VIP loyalty

rewards program, promoting online and with aggressive in-store and

marketing activities, and implementing upselling initiatives.

. Maximized asset utilization by identifying key areas for new business

development.

Red Ribbon Bakeshop, Inc., City of Industry, CA 2004-2007

U.S. division of Filipino-owned chain of high-end specialty bakeshops

offering limited fare of traditional Filipino hot food snacks with $21

million in annual sales.

Marketing & Sales Director (2006-2007)

Transferred from Philippines to understudy retiring COO of U.S. operations

and lead six member staff to develop and profitably implement growth and

expansion plan to increase stores from 78 to 129 over three years.

. Opened one commissary and three stores that marked first Filipino

national brand on U.S. East Coast.

. Expanded decorated cake sales that cemented brand equity and expanded

sales 5%.

Jorge Concepcion Page 2 of 2

Red Ribbon Bakeshop Holdings, Manila, Philippines

Largest premium branded chain of bakeshops in Philippines with 100 stores

and $50 million in annual sales.

Executive Vice-President & General Manager (2004-2006)

Led eight-member staff tasked with professionalizing and aggressively

expanding consumer reach.

. Turned high-volume, negative income Christmas season into 18% sales

increase with 8% positive operating income by establishing inventory

buildup plan, temporary product rationalization, coordinating multiple

departments, and renting refrigerated vans for temporary storage at

each store.

. Grew market share 6% through franchising and first TV advertising

campaign.

. Launched 18 stores over two years, broadened geographical reach, and

increased sales 7%.

Universal Robina Corporation (URC), Pasig City, Philippines 1996-2004

Leading branded convenience food and beverage company in Philippines.

General Manager, Foodservice Division (2000-2004)

Assigned additional concurrent responsibility to startup Foodservice

Division.

. Developed new business and achieved $12 million in sales with 18%

EBITDA in four years.

. Established organizational infrastructure and hired four-member key

management team.

Universal Robina Corporation (URC), Pasig City, Philippines

General Manager, Dairy Products Division (1998-2004)

Assigned concurrent responsibility to handle managed exit from nationally

distributed dairy products business with two plants supplying 2,000

outlets.

Hunts-URC, Pasig City, Philippines

Top 1000 Philippine JV with ConAgra Foods generating $15 million annually

by locally manufacturing and marketing ConAgra grocery brands in

Philippines.

General Manager, (1996-2004)

Recruited to grow ConAgra brand equity in Philippines directing five-

member staff in manufacture and marketing of ConAgra grocery brands

including Hunts, Swiss Miss, Peter Pan, Orville Redenbacher, and Knott's

Berry Farm.

CPC/Unilever (Asia) 1986-1996

Vice President/Country Manager, CPC/Aji Pte. Ltd., Singapore (1991-1996)

Vice President/Marketing & Sales, CPC/Aji Sdn. Berhad, Kuala Lumpur,

Malaysia (1987-1991)

Corporate Planning Director, California Manufacturing Co., Inc.,

Paranaque, Philippines (1986-1987)

Education

M.S., Industrial Engineering, University of the Philippines, Quezon City,

Philippines

A.B., Mathematics (Honors), De La Salle University, Manila, Philippines

CERTIFICATION

Bedans of the Century, San Beda College Alumni Association

Professional Development

ConAgra, Tetra Pak Familiarization Tour, Europe

Steven Covey, Seven Habits Workshop, Manila, Philippines

Philip Koetler, Senior Management Seminar, Hong Kong

CPC, Margarine International Taskforce, New York, USA

CPC, Culinary and Kitchen Training, Manila, Philippines

CPC, Knorr Marketing, R&D Workshop, Manila, Philippines

CPC, Marketing Communications Workshop, Phuket, Thailand

CPC/Ajinomoto Familiarization Tour, Tokyo, Japan

AFFILIATIONs

Experience Unlimited, Member

Rotary Club of Makati West, Member

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