Jorge Concepcion
Web Portfolio: http://webprofile.info/jconcepcion/
M: 909-***-****
Chino Hills, CA 91709
Email: ***************@*****.***
http://www.linkedin.com/pub/jorge-ma-q-concepcion/4/49a/952
COO / Vice President / Director / General Manager
Marketing / Branded Consumer Goods / Retail / Services
Combine sales, marketing, and P&L mindset with domestic and international
experience to develop revenue-enhancing solutions that drive operational
excellence and bottom-line results. Experienced dealmaker with strong
negotiating skills and expertise in all facets of management, sales,
marketing, and operations across multiple industries. Provide vision and
leadership to drive stakeholder ROI by aligning customer needs with company
values. Thrive in challenging, fast-paced organizations dedicated to
excellence and quality of service through expertise in:
Core Qualifications
Executive Management ( Business Development ( Marketing & Sales
Strategic Planning ( Financial Management
Executive Experience
GTI Corporation, Los Angeles, CA 2011-2012
First foreign affiliate of publicly-traded Philippine Telecommunications
Company providing telecom services primarily to Filipinos in U.S. with
sales of $13 million in first full year of operation.
President
Recruited to startup U.S. office with eight-member staff and
accountability for all business functions.
. Saved $75,000/month by renegotiating contract dispute with key service
provider.
. Negotiated strategic partnership with Americatel and its Startec brand
for non-Hispanic consumers.
. Delivered sales 10% over budget with double budgeted EBITDA margin.
El Gallo Giro Restaurant Group, Downey, CA 2010-2011
Mexican fast/casual dining chain of 12 LA area stores with $20 million in
annual revenue.
Executive Vice-President & General Manager
Managed marketing and Artimex Bakery operation for entire chain with seven-
member staff.
. Led turnaround of historically negative net income bakery to breakeven
in six months.
. Supported stores by streamlining bakery and re-focusing efforts on
authentic, artisan, Hispanic frozen dough.
Goldilocks Corporation, Santa Fe Springs, CA 2007-2010
Largest chain (400 stores) of restaurants and bakeshops in Philippines with
3 U.S. branches totaling 20 stores with 6-store LA branch generating $13
million in annual sales.
Marketing & Sales Director
Directed sales and marketing for all SoCal retail stores with two-member
staff and six store managers.
. Boosted traffic 12% by introducing value-priced breakfast buffet
supported with direct marketing and promotional campaigns.
. Increased average purchase 15% as a result of launching VIP loyalty
rewards program, promoting online and with aggressive in-store and
marketing activities, and implementing upselling initiatives.
. Maximized asset utilization by identifying key areas for new business
development.
Red Ribbon Bakeshop, Inc., City of Industry, CA 2004-2007
U.S. division of Filipino-owned chain of high-end specialty bakeshops
offering limited fare of traditional Filipino hot food snacks with $21
million in annual sales.
Marketing & Sales Director (2006-2007)
Transferred from Philippines to understudy retiring COO of U.S. operations
and lead six member staff to develop and profitably implement growth and
expansion plan to increase stores from 78 to 129 over three years.
. Opened one commissary and three stores that marked first Filipino
national brand on U.S. East Coast.
. Expanded decorated cake sales that cemented brand equity and expanded
sales 5%.
Jorge Concepcion Page 2 of 2
Red Ribbon Bakeshop Holdings, Manila, Philippines
Largest premium branded chain of bakeshops in Philippines with 100 stores
and $50 million in annual sales.
Executive Vice-President & General Manager (2004-2006)
Led eight-member staff tasked with professionalizing and aggressively
expanding consumer reach.
. Turned high-volume, negative income Christmas season into 18% sales
increase with 8% positive operating income by establishing inventory
buildup plan, temporary product rationalization, coordinating multiple
departments, and renting refrigerated vans for temporary storage at
each store.
. Grew market share 6% through franchising and first TV advertising
campaign.
. Launched 18 stores over two years, broadened geographical reach, and
increased sales 7%.
Universal Robina Corporation (URC), Pasig City, Philippines 1996-2004
Leading branded convenience food and beverage company in Philippines.
General Manager, Foodservice Division (2000-2004)
Assigned additional concurrent responsibility to startup Foodservice
Division.
. Developed new business and achieved $12 million in sales with 18%
EBITDA in four years.
. Established organizational infrastructure and hired four-member key
management team.
Universal Robina Corporation (URC), Pasig City, Philippines
General Manager, Dairy Products Division (1998-2004)
Assigned concurrent responsibility to handle managed exit from nationally
distributed dairy products business with two plants supplying 2,000
outlets.
Hunts-URC, Pasig City, Philippines
Top 1000 Philippine JV with ConAgra Foods generating $15 million annually
by locally manufacturing and marketing ConAgra grocery brands in
Philippines.
General Manager, (1996-2004)
Recruited to grow ConAgra brand equity in Philippines directing five-
member staff in manufacture and marketing of ConAgra grocery brands
including Hunts, Swiss Miss, Peter Pan, Orville Redenbacher, and Knott's
Berry Farm.
CPC/Unilever (Asia) 1986-1996
Vice President/Country Manager, CPC/Aji Pte. Ltd., Singapore (1991-1996)
Vice President/Marketing & Sales, CPC/Aji Sdn. Berhad, Kuala Lumpur,
Malaysia (1987-1991)
Corporate Planning Director, California Manufacturing Co., Inc.,
Paranaque, Philippines (1986-1987)
Education
M.S., Industrial Engineering, University of the Philippines, Quezon City,
Philippines
A.B., Mathematics (Honors), De La Salle University, Manila, Philippines
CERTIFICATION
Bedans of the Century, San Beda College Alumni Association
Professional Development
ConAgra, Tetra Pak Familiarization Tour, Europe
Steven Covey, Seven Habits Workshop, Manila, Philippines
Philip Koetler, Senior Management Seminar, Hong Kong
CPC, Margarine International Taskforce, New York, USA
CPC, Culinary and Kitchen Training, Manila, Philippines
CPC, Knorr Marketing, R&D Workshop, Manila, Philippines
CPC, Marketing Communications Workshop, Phuket, Thailand
CPC/Ajinomoto Familiarization Tour, Tokyo, Japan
AFFILIATIONs
Experience Unlimited, Member
Rotary Club of Makati West, Member