Marcela Gamiz

***** * ********** ***

Fresno, Ca 93730

559-***-****

SUMMARY OF QUALIFICATIONS

High performance executive with more than fifteen years in Senior Marketing

positions for Fortune 500 companies in National and International Consumer

Packaged Goods, Telecommunications, Internet, Food Service and Credit Card

Services Industry.

Greatest successes in Portfolio Management, Branding and

Positioning,Pricing Strategy, New Product Design and Launching; Start-up

Market Development.

Experience in Direct Marketing, P&L Management, Advertising and Financial

Budgeting/ Cost Control.

Expertise in Customer Acquisition, Customer Relationship Management and

Marketing g Research

Proficiency in implementing targeted Community Outreach Programs. Know-how

on Event Marketing Promotional Campaigns.

PROFESSIONAL PROFILE

Arise Solar Ventures 2010-2012

Marketing Director

I was responsible for all the marketing efforts of the company, such as

branding, promotions, event, digital marketing, canvassing, website

development and maintenance. Direct Marketing, Promotional Event at

different venues and Home shows

Promoted the Company with different builders so we could expand our name

and increase our data base.

A marketing analysis program was implemented to measure the reach and

frequency of all the promotional materials as well as the media efforts.

Created and developed a very unique Website that will stand out from all

the different Solar companies. The main objective was to communicate our

commitment as a company where Customer Experience will play a very

important role. Every navigation page was designed to engage the potential

customer in how Arise Solar would be the best choice for its effectiveness,

efficiency, integrity and work experience

Marketing played a fundamental role in the Sales Department by aiding them

with all the tools necessary for them to go and sell.

I created a Solar Education Program so people could understand more what

the Solar concept means.

My major efforts were done at the Hispanic Community as I believe this

segment is not a minority anymore but on the contrary is a market that

needs to be nurtured, educated and explored.

During the time I worked there I was able to successfully introduce the

Company in the media using Comcast, Univision and Hispanic Radio. The

response was very successful as it helped the company reach their 2,500,000

gross sales.

Hartnell College Small Business Development Center ( SBDC) 2007-2009

Marketing consultant

One-on-one no cost professional business counseling in all aspects of

business planning, development, management, cross -reference of areas for

start-up businesses

. Long - term no cost consulting in the areas of finance, marketing, loan

programs

. Design promo material to assist clients in their credit education and

banking needs

. Focus mainly in the Hispanic market as well as the general market

Zimag Logistics www.sezimag.com.mx) 2004-2008

Marketing Strategy Consultant

Responsible for participating in marketing projects and implementation of

consumer outreach to increment logistics and distribution of clients and

products in the Mexican market.

HSBC, Salinas, CA 2001-2004

hispanic Marketing Manager

Directly responsible of all Community Outreach Programs for Emerging

Markets. Build network of micro-marketing initiatives around events.

Participation in direct mail, branding and positioning.

. Implement PR programs at a National level.

. Develop bilingual programs that can assist Hispanics about Credit

Education and how to build good credit.

. Managed customer programs to adept to banking services

. Leaded product portfolio and management of advertising strategy to reach

the Hispanic Community

QWest, Phoenix, AZ 1997-2000

Senior Marketing Manager- Ethnic Markets

Directly responsible for the management of marketing strategies initiatives

based on industry trends, market segmentation, channel opportunities,

competitive intelligence. Accountable for developing tactical initiatives

such as consumer and trade promotions, trial and premium offers, loyalty

and retention programs, packaging and bundling, direct marketing programs,

enhancement of product/brand awareness, cross-selling initiative, sales

contests, etc. to achieve top line revenue-growth, profit and market share

targets.

Taco Bell, Corona, CA 1995-

1997

Restaurant Manager

Primary responsibilities the management of all restaurant procedures and

operations, along with all Company policies standards.

. Developed and implemented training programs to all team members

. Integrated leadership with team participation to succeed in Speed of

Service, mystery shoppers and quality control. Importance given to all

Food and Cost Controls

. Responsible for expanding profitability by 114 percent average

. Worked extensively with team members on business reviews, new marketing

programs and

store featuring

BestFoods-CPC International Inc., Mexico - New Jersey

Senior Marketing Manager Specialty Markets 1993-1995

Senior Brand Marketing Manager Core Business 1992-1993

Product Manager New Products 1991-1992

Primary accountable of the Specialty Markets division and the Savory

Product Division, with total of $55 million in sales, which included Knorr

Soups category, Knorr Classic Mealmakers and Knorr Refried Beans.

Responsibilities included strategy development, brand planning, new product

development/introduction, public relations, events, international marketing

. Led national roll-out of Knorr Soups which resulted in sales revenue of

$2.0 million in the first year, achieving a 19 percent market share

. Developed and launched in seven months the line of Knorr Refried Beans.

National marketing rollout, achieved by 1st Qt'95 a 2.5 percent market

share. Trade promotions increased Distribution 25 percent

. Generated sales channel analysis used to guide retail initiatives to

introduce consumer's deals and trade

. Teamed with Sales team an in-store sampling promotion of Knorr Products

in 80 retail stores and 30 wholesalers in 7 states. Sales increase of

$1.0 million and 17 percent market penetration.

Colgate-Palmolive, Mexico

Brand Manager Oral Care Category 1990 -1991

Associate Brand Manager Fabric Care 1989 -1990

Primary responsibilities for the management, planning and supervision of

Colgate-Junior toothpaste, Viva Alto Concentrate detergent and Fab

detergent. Also accountable for New Product development and repositioning

of existing brands

. Responsible for the revitalization of Colgate-Junior toothpaste achieving

a 2.5 percent share increase

. Achieved 8% average annual growth of other products by introducing

several successful new categories, and improved products and line

extensions, contributing an incremental $2 million in annual revenue.

. Implemented the program of "Bright Smiles Bright Futures" by delivering

free dental care and education into school communities

. Worked extensively with sales managers on business reviews, new product

programs and store displays

. Increased participation and awareness for Colgate-Junior through

marketing alliances with Warner Brothers.; Real Madrid Football Soccer

team player Hugo Sanchez and Sesame Street Program

EDUCATION

School of Administration, - B.A 1985-1989

Major Business Management

ITESM, University of Mexico.

MBA 1992-1995

Major Business Management - Marketing

ITESM, University of Mexico.

Foreign Language

Bilingual English/Spanish 100%

Skills

. Business and marketing plan development

. Consulting- New Businesses

. Project/product management

. Packaging design

. Organizational analysis experience and Operations

. Budget P&L analysis

. Knowledge in Microsoft Office, Acrobat Adobe, MAC system

. Personally a very motivated individual

. Customer Service, Loyalty

. Proficiency in designing projects and reaching solutions efficiently

. Strategic Planning

. Email Marketing

. Social Media

. Lead Management

. Web Marketing

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