Manager Marketing
Resume:
Marcela Gamiz
Fresno, Ca 93730
SUMMARY OF QUALIFICATIONS
High performance executive with more than fifteen years in Senior Marketing
positions for Fortune 500 companies in National and International Consumer
Packaged Goods, Telecommunications, Internet, Food Service and Credit Card
Services Industry.
Greatest successes in Portfolio Management, Branding and
Positioning,Pricing Strategy, New Product Design and Launching; Start-up
Market Development.
Experience in Direct Marketing, P&L Management, Advertising and Financial
Budgeting/ Cost Control.
Expertise in Customer Acquisition, Customer Relationship Management and
Marketing g Research
Proficiency in implementing targeted Community Outreach Programs. Know-how
on Event Marketing Promotional Campaigns.
PROFESSIONAL PROFILE
Arise Solar Ventures 2010-2012
Marketing Director
I was responsible for all the marketing efforts of the company, such as
branding, promotions, event, digital marketing, canvassing, website
development and maintenance. Direct Marketing, Promotional Event at
different venues and Home shows
Promoted the Company with different builders so we could expand our name
and increase our data base.
A marketing analysis program was implemented to measure the reach and
frequency of all the promotional materials as well as the media efforts.
Created and developed a very unique Website that will stand out from all
the different Solar companies. The main objective was to communicate our
commitment as a company where Customer Experience will play a very
important role. Every navigation page was designed to engage the potential
customer in how Arise Solar would be the best choice for its effectiveness,
efficiency, integrity and work experience
Marketing played a fundamental role in the Sales Department by aiding them
with all the tools necessary for them to go and sell.
I created a Solar Education Program so people could understand more what
the Solar concept means.
My major efforts were done at the Hispanic Community as I believe this
segment is not a minority anymore but on the contrary is a market that
needs to be nurtured, educated and explored.
During the time I worked there I was able to successfully introduce the
Company in the media using Comcast, Univision and Hispanic Radio. The
response was very successful as it helped the company reach their 2,500,000
gross sales.
Hartnell College Small Business Development Center ( SBDC) 2007-2009
Marketing consultant
One-on-one no cost professional business counseling in all aspects of
business planning, development, management, cross -reference of areas for
start-up businesses
. Long - term no cost consulting in the areas of finance, marketing, loan
programs
. Design promo material to assist clients in their credit education and
banking needs
. Focus mainly in the Hispanic market as well as the general market
Zimag Logistics www.sezimag.com.mx) 2004-2008
Marketing Strategy Consultant
Responsible for participating in marketing projects and implementation of
consumer outreach to increment logistics and distribution of clients and
products in the Mexican market.
HSBC, Salinas, CA 2001-2004
hispanic Marketing Manager
Directly responsible of all Community Outreach Programs for Emerging
Markets. Build network of micro-marketing initiatives around events.
Participation in direct mail, branding and positioning.
. Implement PR programs at a National level.
. Develop bilingual programs that can assist Hispanics about Credit
Education and how to build good credit.
. Managed customer programs to adept to banking services
. Leaded product portfolio and management of advertising strategy to reach
the Hispanic Community
QWest, Phoenix, AZ 1997-2000
Senior Marketing Manager- Ethnic Markets
Directly responsible for the management of marketing strategies initiatives
based on industry trends, market segmentation, channel opportunities,
competitive intelligence. Accountable for developing tactical initiatives
such as consumer and trade promotions, trial and premium offers, loyalty
and retention programs, packaging and bundling, direct marketing programs,
enhancement of product/brand awareness, cross-selling initiative, sales
contests, etc. to achieve top line revenue-growth, profit and market share
targets.
Taco Bell, Corona, CA 1995-
1997
Restaurant Manager
Primary responsibilities the management of all restaurant procedures and
operations, along with all Company policies standards.
. Developed and implemented training programs to all team members
. Integrated leadership with team participation to succeed in Speed of
Service, mystery shoppers and quality control. Importance given to all
Food and Cost Controls
. Responsible for expanding profitability by 114 percent average
. Worked extensively with team members on business reviews, new marketing
programs and
store featuring
BestFoods-CPC International Inc., Mexico - New Jersey
Senior Marketing Manager Specialty Markets 1993-1995
Senior Brand Marketing Manager Core Business 1992-1993
Product Manager New Products 1991-1992
Primary accountable of the Specialty Markets division and the Savory
Product Division, with total of $55 million in sales, which included Knorr
Soups category, Knorr Classic Mealmakers and Knorr Refried Beans.
Responsibilities included strategy development, brand planning, new product
development/introduction, public relations, events, international marketing
. Led national roll-out of Knorr Soups which resulted in sales revenue of
$2.0 million in the first year, achieving a 19 percent market share
. Developed and launched in seven months the line of Knorr Refried Beans.
National marketing rollout, achieved by 1st Qt'95 a 2.5 percent market
share. Trade promotions increased Distribution 25 percent
. Generated sales channel analysis used to guide retail initiatives to
introduce consumer's deals and trade
. Teamed with Sales team an in-store sampling promotion of Knorr Products
in 80 retail stores and 30 wholesalers in 7 states. Sales increase of
$1.0 million and 17 percent market penetration.
Colgate-Palmolive, Mexico
Brand Manager Oral Care Category 1990 -1991
Associate Brand Manager Fabric Care 1989 -1990
Primary responsibilities for the management, planning and supervision of
Colgate-Junior toothpaste, Viva Alto Concentrate detergent and Fab
detergent. Also accountable for New Product development and repositioning
of existing brands
. Responsible for the revitalization of Colgate-Junior toothpaste achieving
a 2.5 percent share increase
. Achieved 8% average annual growth of other products by introducing
several successful new categories, and improved products and line
extensions, contributing an incremental $2 million in annual revenue.
. Implemented the program of "Bright Smiles Bright Futures" by delivering
free dental care and education into school communities
. Worked extensively with sales managers on business reviews, new product
programs and store displays
. Increased participation and awareness for Colgate-Junior through
marketing alliances with Warner Brothers.; Real Madrid Football Soccer
team player Hugo Sanchez and Sesame Street Program
EDUCATION
School of Administration, - B.A 1985-1989
Major Business Management
ITESM, University of Mexico.
MBA 1992-1995
Major Business Management - Marketing
ITESM, University of Mexico.
Foreign Language
Bilingual English/Spanish 100%
Skills
. Business and marketing plan development
. Consulting- New Businesses
. Project/product management
. Packaging design
. Organizational analysis experience and Operations
. Budget P&L analysis
. Knowledge in Microsoft Office, Acrobat Adobe, MAC system
. Personally a very motivated individual
. Customer Service, Loyalty
. Proficiency in designing projects and reaching solutions efficiently
. Strategic Planning
. Email Marketing
. Social Media
. Lead Management
. Web Marketing
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