Sales Marketing
Resume:
Jay Patel
Chalfont, PA 18914 ***********@*******.***
***.*****@********.***
SUMMARY
Senior sales leader with over 10 years of progressive experience from Field
Sales to Director of Field Development to Senior Director of Marketing on
high-performance marketing environment who excels at aligning sales
techniques deliverables with organizational objectives.
PROFESSIONAL EXPERIENCE
May 2007 - Present
Fox Rehabilitation, Cherry Hill, NJ
Director of Market Research and Analytics (01/13 - Present)
Work directly with CMO (Chief Marketing Officer) to support existing
regions by identifying and defining marketing opportunities and problems,
generate, refine and evaluate marketing actions, monitor marketing
performance and improve understanding of marketing as a process.
. Performed Qualitative and Quantitative Data Collection to ensure high
growth and high revenue to the Organization at very low implementation
cost.
. Responsible for interpreting data, formulating reports and making
recommendations based upon the research findings.
. Apply qualitative and quantitative techniques to interpret the data
and produce substantiated recommendations.
. Led strategic development efforts to increase the clinical
productivity and maintained the revenue goal in-line.
Fox Rehabilitation, Cherry Hill, NJ
Senior Regional Marketing Director (August 2012 - December 2012)
Under the direction of the VP of Marketing, Senior Regional Marketing
Director is responsible for driving sales by developing the skills of the
Regional Marketing Directors and overseeing development and implementation
of the individual regional development plan for Indiana, Connecticut, North
East PA, Western PA, Central PA and VA.
Served as a Marketing Partner and take an active role in the training and
ongoing education of the Marketing Directors, providing guidance and best
practices in creating effective marketing strategies.
. Provide leadership and direction to 9 sales representatives selling a
unique line of service hospitals, physician practices, ALFs.
Accountable for achieving divisional forecasted sales objectives,
maintaining and growing base business, adoption of selling skills as
well as getting the sales representatives aligned around common goals
and objectives that support the organization's vision and mission.
. Oversee the development and implementation of the marketing strategy
within the local region to drive sales and bring more referrals.
. Work with Regional Marketing Directors to analyze the referral base
and define best opportunities to acquire new referral sources and
develop existing referral sources.
. Partnered with the Regional Marketing Directors to ensure planned/
programs deliver the required ROI.
. Oversee marketing budget of each region to ensure they are staying
within guidelines.
. Conduct site visits to provide guidance on specific needs.
. Partnered with VP of Marketing to provide ongoing development to RMDs.
. Facilitate best practices sharing to broaden the RMDs exposure to
different strategies and to gain consistence in marketing efforts.
. Plan a key role in the on boarding and development of RMDs.
. Provide consistent coaching to ensure continuous improvement of
marketing skills.
. Provide guidance to RMDs on the effective use of their time and guide
them in the prioritization of their events.
. Served as a member of Advisory Council Committee.
Fox Rehabilitation, Cherry Hill, NJ
Director of Field Development (August 2010 - July 2012)
Under the observation of VP of Marketing, Director of Field Development is
responsible for driving sales on a continuum base in different regions
across the organization's foot print while working with several RMDs at the
same time.
. Promoted to lead startup of several new states and manage 8-member
team within 3 state territory.
. Continued development of all existing RMDs that included service as
mentor and trainer, conduct field days with RMDs to observe them
during sales calls, provide constructive feedback, review reports and
statistics, assist with territory analysis and development of
strategic and tactical plans.
. Field based training and development of newly hired RMDs includes
assist in their on-boarding process, serve as mentor and trainer,
conduct field days together to demonstrate how to effectively promote
Fox services to all customers, review all company reports and
statistics, develop and review strategic and tactical plans, provide
constructive feedback, report observations to VP of Marketing.
. Due to the training and implementation of strategic plans, Pittsburgh
region became profitable for the first time.
. New territory development includes serve as primary RMD for all new
territories until permanent RMD is hired and adequately trained.
. Advised of new market opportunities
. Brought 54 referrals in less than 5 weeks in Northern VA while
spending only 2-3 days/ week in the region.
. Opened and developed Indiana, CT, Pittsburgh, Northern VA and FL
regions for the organization.
. Work closely with clinical Regional Director to secure new ALF
contracts.
. Vacant territory management.
Fox Rehabilitation, Cherry Hill, NJ
Regional Marketing Director, (May 2007 - July 2010)
Regional Marketing Director is responsible for primary marketing efforts to
create new and develop the existing referral sources.
. Increase region's referrals from less than 5/ month to 109/ month in
less than 18 months, exceeding monthly quota for 43 straight months.
. Ranked as #1 sales manager in 2008, 2009 and 2010.
. Fostered a robust, sustainable referral sources from Bucks,
Montgomery, Delaware and Philadelphia counties as well as parts of
Chester and Lehigh/ Northampton counties.
. Member of esteemed "100 Club" for 6 out of 12 months in year 2010,
bringing over 100 referrals for the month while travelling to
Pittsburgh, PA, Florida and Northern VA.
. Lead staff meetings of more than 25 clinicians on how to build
relationships, market Fox services and keep morale high.
. Worked with physicians and hospital sites to build and maintain
relationships (including Key Accounts) needed for sales growth.
Brookdale Senior Living, Richboro, May 2006 - May 2007
PA
Community Sales Repr sentative
Achieve community goal with working in conjunction with the Regional
Director of Marketing and Executive Director.
. Ranked as #1 sales representative in 2006 in North East regions.
. Increased community census from 61% to 105% in less than 7 month span.
. Maintained community census over 105% for 5 consecutive months.
. Over 80% conversion from Inquiry phone call to community tours.
. 98.7% conversion from Tour to client move-in in 30 days or less.
. Developed marketing plan and budget.
. Seek and develop marketing opportunities in the community.
. Established excellent rapport with health care managers.
. Developed relations with other medical, insurance, legal and financial
professionals, senior organizations and other community contacts.
Brighton Health Group, Bryn Mawr, PA May
2005 - May 2006
Director of Sales and Marketing
. Responsible for the development of outside sales, marketing plans,
cultivation of referrals through business contacts and in person sales
calls and maintaining referral source relationships.
. Responsible for providing ongoing analysis of the organizations
performance and productivity.
. Maintained occupancy of 99% for 11 out of 12 months.
. Managed integration nursing services and sales process by working
directly with the facility staffs resulting in seamless admission
process and higher patient satisfactions.
EDUCATION
2000 - 2002
Benedictine University, Lisle, IL
MBA, Health Care Administration
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