Cybil Foley

**** ********* *** . **********, **** 45212.513-***-**** Cellular

abq071@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Spirited relationship expert with extensive product knowledge. Filled with

creative ideas to go to market. Solid history of both brand and field

marketing. Success managing direct reports and teams. Proven ability to

develop regional and national cross-channel programs. Strong strategic,

analytical and planning skills, combined with the ability to coordinate the

efforts of many to meet organizational goals. Productive and efficient self-

motivator with high energy.

Employment History

Founder July 2012 - Present

From Gifts to Groceries - Personal Shopping Business

o Personal Shopping For All Your Needs. Revolutionize your free

time.

o www.fromgiftstogroceries.com

Management Supervisor November 2011-

July 2012

Possible Worldwide - Smucker's Team Digital Marketing

o Strategy and client contact for Dunkin' Donuts at Home Coffee,

Millstone Coffee, Caf Bustelo, Caf Pilon and Medaglia d'Oro

Coffee

o Partner agency contact to ensure consistency across brands

o Responsible for kicking off, reviewing and driving brand work

within the agency

. Website, mobile site and tablet development or redesign

. Consumer on line promotions

. Consumer newsletters

. Social Media strategy

o Budget management for planning, project work and retainer work

o Weekly budget forecasting for Smucker's team client brands

o Responsible for monthly business review to Possible Worldwide

leadership team

Account Supervisor February 2010-

November 2011

Healthcare Regional Marketing (HRM)- Pfizer Team

o Supervise Account Executives and Account Coordinators on the

Pfizer Southeast Regional Business Unit (RBU)

o Delegate all assignments for our team

o Create daily hot sheet to prioritize projects

. Rebif Pitch Team

. Account Team Training Task Force - Pfizer team lead

. Strategy team lead for the Southeast RBU, previously the Midwest RBU

. Lead for the Pfizer Toviaz and Celebrex Projects at HRM

. Pfizer pilot lead for the e-Voucher program for the Cleveland Clinic

. Weekly newsletter supervisor for the Midwest RBU

. Responsible for all final products sent to the client for the Midwest

RBU

o Proof all work going to the Pfizer team

o Copy writing and editing when needed for the Pfizer team

o Direct creative team on project priority

. Budget reconciliation for Southeast RBU Pfizer team

. Client SOW management

Regional Account Supervisor April 2001-

February 2010

The Integer Group

. Regional marketing contact for MillerCoors Brewing Company covering

Ohio & Kentucky

. Handled all off premise retail display and chain execution within

state responsibilities

. Coordinated all on premise programming through clients, media

partners, distributors and accounts

. Budget management

. Copy writer for promotional radio spots and venue announcements

. Provided strategic program direction with 360 degree approach through

POS, media, surveys, event execution and program recaps for such

projects/sponsorships such as:

o Cleveland Browns, Tennessee Titans, Cincinnati Bengals,

Indianapolis Racing/May Day

o Kansas State, University of Cincinnati, Xavier University,

University of Akron

o On Point African American programs

o Germain Amphitheater, Blossom Music Center, Verizon Wireless

Music Center, Rock and Roll Hall of Fame

. Key Projects:

o Killlian's Pub Fa ade, CL Scoreboard, NFL/Coors Light Stadium

Displays, Rock on Ohio Campaign

. Assisted with all MillerCoors planning and region initiatives

. Managed Account Executives on the team including daily direction,

weekly status, and reviews

. Managed creative team on all creative jobs

. Previously the Brand Supervisor for key accounts and independent on

premise team in Denver, CO:

o Managed all national programs with Buffalo Wild Wings, Hooters,

Applebee's and Chili's

o Managed NFL properties for all independent on premise accounts

nationally

o Managed brand team for Coors Light/Maxim Magazine sponsorship

. Lead contact for on premise brand team for the Coors Brewing Company

National Convention, Night Club and Bar trade show and Super Cold

Draft Roll Out

Field Marketing Coordinator

1999-2001

Skyline Chili

. Marketing Key contact for regional restaurant chain

. Secondary agency contact

. Created frequent diner program to increase sales in out-lying markets

. Assisted marketing vice president and marketing director on all media

placement and ROI

. Key contact for all franchises for local marketing needs

. Developed print ads, coupons, flyers, posters, merchandise and all in-

store point of sale

Assignment Editor

1997-1999

WLWT News

. Developed news stories for broadcast

. Managed team of reporters and photographers assignments and vehicles

. Wrote breaking news for broadcast

. Followed up on prior stories to ensure current

EDUCATION

BS, Business Administration - 2004

Thomas More College, Edgewood, KY 2002-2004

. Graduated Cum Laude

. Member of Alpha Gamma Delta - Business Fraternity

University of Cincinnati /Electronic Media 1992-1997

. Radio and Television Broadcasting

. College Conservatory of Music, Cincinnati, OH

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