Manager Sales

Title:Lana Dismuke

*************@*****.***

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Name: D'Lana Dismuke

Address:

City: Rowlett

State: TX

Zip/Postal Code: 75089

Country:

E-mail: *************@*****.***

Primary Phone: 972-***-****

Background

Most Recent Job Title: Sr. Strategy Development Manager

Most Recent Employer: AOL Advertising

Career Level:

Availability or Timeframe: Immediately

Authorized to work in the US: Yes

Security Clearance:

Do you have transportation: Yes

Over 18: Yes

Education: Bachelors

Languages Spoken:

Job Preferences

Desired Salary: Open

Willing to Relocate:

Desired Job Titles: Advertising Manager

Media Manager

Marketing Manager

Desired Job Types: Employee

Work Status: Full Time

Desired Shifts:

Desired Travel:

Category: Advertising/PR, Marketing

Company Size:

Company Type:

Industry: Accounting, Advertising / Marketing, Administrative and Support, Aerospace /

Airlines, Agriculture / Forestry / Fishing / Hunting, Arts / Entertainment, Automotive,

Banking / Finance, Biotechnology, Broadcasting / Radio / TV / Media, Childcare / Daycare,

Computers Software and Hardware, Construction, Consumer Products, Defense, Educational

Services, Electronics, Energy / Utilities / Oil & Gas, Engineering, Food Services,

Government / Civil Service, Health Care / Social Assistance, Hospitality / Travel /

Tourism, Entertainment / Casinos, Information Technology, Insurance, Law Enforcement,

Logistics, Manufacturing / Production, Military / Marine Services, Mining, Motor Vehicles,

Pharmaceuticals, Publishing / Printing, Real Estate / Property Management, Recruiting /

Staffing, Retail / Wholesale, Science, Security, Telecommunications, Textiles / Apparel,

Transportation, Warehousing, Waste Management and Remediation Services, Well-Being, Legal

Services

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Copyright c 1997- Lee Hecht Harrison, Inc.

D LANA MICHELLE DISMUKE

*************@*****.***

( www.linkedin.com/in/dismuke 972-***-****

EXPERIENCED ADVERTISING/MARKETING MANAGER

Results-oriented marketing strategist with ten years experience developing, executing and

managing advertising programs. Passion for applying strong analytical and planning skills

to create innovative solutions based on client objectives. Proven leader with extensive

agency background and experience with online media sales organization that understands

client/agency/sales dynamic. Demonstrated ability to effectively manage cross-functional

teams to create solutions that drive revenue.

Key Areas of Expertise:

Strategy Development Tactical Planning & Execution Media Management Data Analysis/ Media

Research Traditional & Online Media Project Management Digital / Interactive Planning Ad

Agency Experience Sales Development

PROFESSIONAL EXPERIENCE

AOL LLC/ PLATFORM-A/ AOL ADVERTISING

Dallas, Texas 20082010Sr. Manager, Global Strategy Development

Reported to Regional Strategy Director. Created compelling solutions to deliver results

and exceed revenue goals by working across Global Sales Development organization to

leverage full breadth and scale of AOL content, properties, research and technologies.

Generated over $40MM in revenue working with Account Directors and Account Management

teams. Most recently focused on Travel vertical supporting 20 accounts across four

regional offices.

Assessed client business and identified opportunities to grow partnerships through

detailed, data-driven recommendations including brand integration, offline extensions,

targeting, performance media, etc.

Developed custom brand strategies and proposals for National Sales teams by effectively

working with internal departments including research, marketing, property and product

teams

Managed projects from ideation to pitch by understanding objectives, developing

strategies, setting deadlines, providing updates to stakeholders and briefing sales on

final programs

Maximized revenue by qualifying prospects to drive new business, creating up-sells,

developing meeting strategies, and helping sales anticipate and overcome client/agency

objections

Improved overall quality of proposals created by developing national sales training

workshop ensuring stronger recommendations to generate higher share of spend

Led several multi-million dollar new business strategies and proposals that were

recognized by national sales leadership team as best practice initiatives

Clients included Travelocity, Brinker, Samsung, DPSG, MasterCard, Blockbuster and Toyota

SOUTHWEST MEDIA GROUP

Dallas, Texas 20052008Planning Strategist

Reported directly to Strategy Director. Developed media recommendations, received client

buy-in, and managed media process from plan to execution with internal teams. Managed

media budgets exceeding $35MM across assigned accounts.

Texas Health Resources

Served as primary client contact for all system hospital media planning initiatives

including annual service plans, competitive blunting strategies, community outreach, etc.

Managed cross-functional teams and vendors to ensure proper media execution and budget

compliance, reinforcing client relationship and agency position as best-in-class partner

Developed streamlined media management process that tracked plans, authorizations,

revisions, and simplified monthly budget reconciliation improving reporting accuracy

Sanyo eneloop

Developed, implemented and managed national print schedule that, along with other

recommended media vehicles, increased brand awareness and website traffic

Increased brand continuity and exposure by securing merchandising across all publication

titles

Pizza Hut, Inc

.

Ensured effective use of local co-op budgets to supplement national funded promotions by

developing and maintaining annual media plans for corporate and franchise groups

Provided in-depth market research to internal teams driving meaningful added

value/sponsorship opportunities and increasing relevancy of brand with target audiences

Streamlined daily management of account by developing extensive media process which

allowed various cross-functional teams to efficiently access and analyze relevant data

Mentored and trained junior planning associates and interns on basic media principles,

research tools and oversaw independent projects

OMNICOM, OMD

Dallas, Texas 20032004Strategy Supervisor

Responsible for media plan development and implementation. Primary day-to-day liaison

between client and media community, working with various internal departments to ensure

successful campaigns and strong agency relationship.

JCPenney Company, Inc

.

Acted as primary client contact for JCP Salon/SalonSpa campaigns, national radio

campaigns, and all local initiatives including Grand Openings, competitive blunting,

Furniture Outlet, etc.

Directed all out-of-home activity by developing outdoor plans, negotiating rates,

securing client authorization and working with vendors to ensure successful campaigns

Maximized added value schedules by collaborating with account team counterparts and local

and national broadcast buyers

Managed and trained media planners in order to assist in their overall career development

STARCOM WORLDWIDE

Chicago, Illinois 20002003Media Supervisor

Managed client business from both an investment and strategic planning perspective

working directly with clients and internal teams to create and implement holistic

communication plans for various high profile clients. Managed media budgets exceeding

$40MM across assigned accounts.

SABMiller, Miller Brewing Company

Managed and effectively invested annual budgets achieving optimal ROI for clients through

persistent negotiation and strong working relationships

Extended national promotions into local markets by collaborating with marketing managers,

distributors and media vendors to plan and execute radio schedules and promotional

activity

Philip Morris USA

Planned, executed and maintained national and local print schedules

Cultivated strong partnerships with print community which benefited brand positioning

through premium placement opportunities

Monitored investments to ensure media fulfillment and accurate client/vendor payment

Procter & Gamble

Conducted in-depth analysis of demographic, psychographic, media usage and attitudinal

data to build out consumer segment profiles

Developed strategies, identified tactics, allocated and maintained budgets for multi-

million dollar annual media plans that achieved national business and marketing objectives

Managed planning and execution of local test market campaigns by working with internal

cross-functional teams and external vendors

SKILLS

Media Research Tools: Ad*Views, TNS/CMR, Nielsen @Plan, Ad Relevance, Comscore, MRI

Computer: Proficiency with Microsoft Office Suite including Outlook, Word, Excel and

PowerPoint

EDUCATION

University of Texas at Austin

Austin, Texas

Bachelor of Science

in Advertising with Business Concentration December 1999

TEXAS MEDIA Media Planning and Buying Concentration

PROFESSIONAL ORGANIZATIONS

DFW Interactive Marketing Association (DFWIMA)

Dallas Ad League

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