Nasrin Zamani
* ****** *******, ***** & Sheppard
Toronto, ON M2N 5X7
Tel: 647-***-**** *******@*******.***
Profile
Skilled sales and marketing professional with 12+ years experience in various positions in the travel industry. Self motivated, committed to excellence and frequently promoted to positions of higher responsibilities. Core areas of strength and expertise include
Online and offline marketing campaign planning and implementation – brand awareness and conversion focusSearch engine and display network marketingCampaign content and banner editing using Adobe Photoshop and Adobe FlashTraditional marketing activities including brochure production, print advertising and radio campaigns, marketing collateralsExcellent mathematical & analytical skills
Professional history
e-Sales, Marketing & Web Designer, Qatar Airways Holidays (QRH)
October 2011 to September 2012
Overall responsibility to drive the electronic marketing and distribution in multiple points of sale
Responsible for content, development and maintenance of the Holidays section of qatarairways.com. Building promotional strategies; design and drive e-marketing opportunities to enhance the product position and also construct, implement and evaluate targeted campaigns.
Lead and supervise the marketing team to manage timely updates on web content, email marketing, implementation of GS, GDN and Facebook marketing campaigns as well as print and radio commercials, production of seasonal price guide brochures, and production of marketing collaterals for both inbound and outbound divisions of QR Holidays
Evaluate previous financial year’s marketing spend vs. budget & ROI and plan next financial year’s budget
Marketing Officer, Qatar Airways Holidays (QRH)
August 2010 to September 2011
Evaluate previous financial year’s marketing spend vs. budget & ROI and plan next financial year’s budgetQR Holidays’ Destinations & Hotels Brochure source the content: copy & images; confirm accuracy with concerned hoteliers and authorities; coordinate with design agency and print house; distribute to QR offices and stationsCoordinate with design and print agencies to develop and print new collaterals when rebrandingDistribute collaterals to QR offices and stations Update the existing pages using Content Management SystemDevelop new pages promoting new products and tactical and promotional offersSource and edit images for web useDevelop e-newsletters regularlyMaintain & update database of QRH’ clientsGoogle & Facebook AdsEdit flash banner ads and text adsMonitor the results and consequently adjust the bids, keywords and daily budget to improve CTRObtain product from pricing teamCoordinate with QR’s translators in case of Arabic AdsObtain product from pricing teamCoordinate with Corporate Communications to draft and approve the issue and forward to the media
Operations Supervisor, Qatar Airways Holidays (QRH)
May 2007 to July 2010
Key performance indicators: Operational performance – Efficiently supervise QRH Operations during her/his shiftSales visits – Corporate segment focusCustomer Service – Ensure QRH Customer service expectations are metFinancial Performance – achieve the overall annual target set for QRHLearning & Growth – minimize operational and service lapses in Ops
Product Supervisor, Qatar Airways Holidays (QRH)
April 2006 to May 2007
The Product & pricing team is accountable for providing comprehensive & competitive vacation packages from Doha as well as QR out stations. Since April 2006 with a whole new Product Team on board, QRH managed to offer its clients a well-developed product to meet the demands of the market and compete with growing number of tour operators.
As QRH Product Supervisor, main responsibilities include maintaining strong relationship with service providers (hoteliers / tour operators) and coordinating with different departments internally (Operations, Accounts, and Sales), in order to achieve the goals in product management, strategic planning and new product development.
Sales Executive, Qatar Airways Holidays (QRH)
July 2004 to March 2006
AccountabilitiesEducation: detail product benefits to the tradePlanning & organization: sales visit plan & strategy Events management: Product awareness conferences & presentationsRelationship: trade & competitionQatar Tourism Authority Fairs & Events accommodation arrangement
AchievementOver 60% increase in sales from the corporate segment of the market by providing workable sales strategies, presentations, and regular visits
Sales & Marketing Executive, Destinations Of The World, Qatar (DOTW Qatar)
March 2003 to July 2004
A joint venture of Al Qayed Group, DOTW is primarily a Dubai based company, one of the leading wholesale tour operators dealing in prepaid land arrangement services for both inbound and outbound.
ObjectivesProduct Distribution/UpdateMeet the sales target set by managementMaintain DOTW’s market share in QatarDevelop & enhance relationship with both Suppliers & customers (travel agents)Plan & organize sales visits to the tradePlan & manage events such as product presentations or roadshows
Achievements
Achieved and exceeded the sales target for 2003 by selecting appropriate strategies & actions: Combine sales calls to the trade with hoteliers; Timely market surveys to know competitors clientele & database; Increase customer satisfaction; Extend the brand reach by providing giveaways with the company’s slogan & logo printed on the items; Ensuring DOTW staff confidence; Promoting all ground services inbound/outbound; Trade show participation; Media and publicity
Operations Supervisor, DOTW Qatar
September 2001 to February 2003
ResponsibilitiesMonitor the bookings process and executionCustomer Service, customer satisfaction
Operations Consultant, DOTW Qatar
October 2000 to August 2001
ResponsibilitiesHandle inbound/ outbound reservations through liaison with suppliers placed globally, and accord confirmations to the customer (travel agent)Maintain up-to-date customer recordDeliver efficient customer service
Prior to Oct 2000
Short-term roles in tourism, banks and also freelance teacher - Math and English Language for high school students
Qualifications & Certificates
Bachelor’s Degree
Computer Engineering (Majoring in Software)
Jihad-e Daneshgahi Higher Education Institute
Tehran, Iran
Sep 1995 to Feb 2000
Certificate from e-Tourism Frontiers
October 2011, Doha, Qatar
Currently studying: Google AdWords Certification ProgrameBusiness and Web Marketing - Certificate (evening course at University of Toronto)
Certificate from Qatar Airways
Amadeus Awareness
Marks: 98%, Grade: Distinction
June 2005, Doha, Qatar
Certificate from Qatar Airways
Product Awareness
Marks: 100%, Grade: Distinction
May 2005, Doha, Qatar
Certificate from DOTW – Qatar
How to Achieve Excellence
Dec 2002, Doha, Qatar
Membership and awards
Charter member of Al-Noor Toastmasters Club from 2003 to 2006
- Awarded for Best Table Topics Speaker
- Awarded for Enthusiasm & Spirit in Club Meetings & Improvement in Oral Communication
- Awarded for obtaining Second Place in Club Speech Contest
Interests
Travel, trekking, tennis, reading fiction, photography, oil painting, drawing, fashion design, shopping