Marketing Sales
Resume:
Patricia Kelly-Ruiz
Richmond Hill, ON
Toronto, ON
T: 905-***-****
E:
*****************@*****.***
Executive Summary
Alliances/partner
Traditional and digital integration
PROFESSIONAL EXPERIENCE
Communications and Marketing Consultant April 2011 - Current
Various contract based communications projects for several clients such as: Sensor Products Inc ( 6 month), Leadership Solutions ( franchisor needs assessment project), IHC
Director Marketing/Public Relations Sept 2008-April 2011
Bevinco/Software
Toronto Ontario
Mandate: Rebuild marketing department, determine strategy and manage implementation to increase market penetration and scope while maintaining brand integrity.Engaged in industry and trade organizations to help the company be seen as a thought leader in the market placeAttend and present marketing updates at regional partner meetingsManage execution of annual conference and other eventsDevelop marketing strategy and plan in alignment with business plan/objectivesDeveloped industry positioning and brand messagingResponsible for creative look/ feel, navigation and content of new website, launched in Jan 2009 and its ongoing effectivenessImplemented use of Google Analytics and PPC CampaignsIncreased PR exposure to secure between 12 -20+ interview/coverages per yearDeveloped and built resource library, videos, webinars, sales toolsDevelop Corporate Marketing Training Program for new franchiseesDevelop customized region-specific marketing strategy and plans for franchiseesAnalyse all marketing plans, activities and website to ensure effectiveness Identify emerging market trends and significant targets and opportunities
Results: With limited spend, marketing efforts helped to increase franchise sales by 50% in 2009. Market share for service/audit services increased by 2% in 2010. Company was positioned for sale or merger. Marketing department is productive and flourishing with a cohesive workplace culture
Marketing & Public Relations Manager - Americas Dec 2003 – Aug 2008
Perle Systems
Markham Ontario
Mandate: Increase quantity and quality of leads and improve partner and customer communications. Implement campaign measurement procedures.Organize, attend and manage North American trade shows, conferences and European marketing meetings Responsible for design brief, timelines and material delivery of all lead generation programs via channel and direct marketing activity through distributors, resellers and end usersDevelop, initiate and manage strategic marketing plan and schedule while ensuring optimum use of budgetCreate/write press releases, case studies, product slicks, or other communication pieces as requiredWork effectively with all sales managers to maximize lead generation, return and follow up, list management and client retentionResponsible for integration of all campaigns: direct mail-web content-new media-email-print ads, etc
Patricia Kelly-Ruiz
250 North Lake Rd
Richmond Hill, ON
L4E 2Z8
T: 905-***-****
E:
*****************@*****.***
Soft Skills
Work closely with Product Management to develop go-to-market strategy and product launches
Results: Applied an integrated inside sales and marketing strategy. Implemented an on-going customer retention communications campaign as well as successful
procedures
Marketing & Public Relations Communications Manager May 1999 - 2003
SDG Software
Markham Ontario
Mandate: Newly created position with the objectives of increasing internal and external communications, identify gaps in existing communication plan and develop the marketing strategy to fill them.Responsible for seminars, roadshow and conference promotion and managementResponsible for reporting and analyzing program cost/effective evaluations Involved with re-branding strategy and executionConduct communication training for sales teamsPrimary liaison/point person for IBM, NCR and other strategic technology alliances and co -marketing programs Work closely with sales team to champion consistent messaging and brand integrityResponsible for media buys, advertising, press releases and PRInitiated and executed the company’s first Webinar
Results: A successful, effective, targeted communications and PR plan. Developed a consistent marketing message complementary to corporate marketing strategy.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Social Media Workshop 2011
Home Staging Certification 2011
Email Marketing Conference 2010
Direct Marketing Focus Conference 2006
Channel Market Focus Conference 2005
Marketing Boot Camp 2004
Event Management 2003
Digital Design High Tech Institute
Entrepreneurial Sales and Marketing Durham College
Business Management/Marketing Seneca College
High School Diploma Birchmount Collegiate
LANGUAGES
English Mother tongue
Spanish Fluent
French Rudimentary
COMPUTER LITERACY
MS Office Several CRM Applications
Mac OS / MS Office for Mac Google Analytics
Web and Social Media Email and Survey Programs
MISCELLANEOUS
VP Membership Toastmasters Int’l Enbridge Club
Various wine and culinary courses
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