Manager Customer Service

Title:Beth Gribler

******@***.***

Document

Source below

Name: Beth Gribler

Address:

City: Powell

State: OH

Zip/Postal Code: 43065

Country:

E-mail: ******@***.***

Primary Phone:

Background

Most Recent Job Title: Manager, Customer Marketing

Most Recent Employer: Bath and Body Works, Inc.

Career Level: Manager, Director Level

Availability or Timeframe: Within 2 weeks

Authorized to work in the US: Yes

Security Clearance: O

Do you have transportation: Yes

Over 18: Yes

Education: Bachelors

Languages Spoken: English

Job Preferences

Desired Salary: Open

Willing to Relocate:

Desired Job Titles: Marketing Manager/Director

CRM Manager

Manager

of Consumer Relations

Desired Job Types: Employee

Work Status: Full Time

Desired Shifts

: 1st Shift

Desired Travel: 10%

Category: Corporate Relations/Communication, Customer Service, General Management and

Administration, Marketing, Media/Publishing

Company Size:

Company Type:

Industry: Advertising / Marketing, Banking / Finance, Consumer Products, Educational

Services, Health Care / Social Assistance, Publishing / Printing, Retail / Wholesale

View Emails To Candidate close

Email Status close

close

Forward Candidate(s) Status close

Saving close

Save To:

Note:

Resume Reserve and LeadLink data may only be used for contact directly related to

employment. Use of these free online services is subject to the Terms of Use. Resume

Reserve and LeadLink Terms of Use prohibit automated extraction of data, marketing, or

fees of any kind. Resume Reserve data is private and may only be used by authorized

individuals. Access codes for resume viewing and job lead posting are issued and owned by

LHH and will be revoked if misused.

Send questions to: *******@***.***

To review the Terms of Use, click here.

Copyright c 1997- Lee Hecht Harrison, Inc.

Beth A. Gribler

Powell, Ohio 43065 - Email:******@***.***

Marketing Manager / Director - Customer Relationship Professional

Dedicated and motivated professional with 18 years of business experience, 14 years in

marketing roles, and the last 6 years in corporate retail customer-marketing. Experienced

in both large corporate settings and in small businesses. Primary expertise includes

direct-marketing strategy, planning, and execution combined with an in-depth understanding

of the quantitative analysis and the key metrics driving results. Passionate about the

importance of the customer-experience and customer-relationships in achieving acquisition

and retention goals and delivering value to both the customer and the organization.

Articulate communicator with ability to develop alliances and collaborate with all levels

of leadership, cross-functional teams, and external partners to align strategies and

processes that will identify, develop, and retain loyal customers.

Areas of Expertise

Marketing Strategy, Execution, & Analysis Customer acquisition and retention

Direct Marketing / Promotions Customer / Client Relations Corporate Retail Customer-

Marketing (6 yrs) Magazine Marketing, Circulation & Fulfillment (6 yrs)

Loyalty Programs Email Marketing

Career Progression

BATH AND BODY WORKS, INC

. Columbus, Ohio (2007-2010)

Manager, Customer Marketing (CRM)

Managed customer-marketing planning, sales forecasts, execution, and testing agenda for

this successful Limited Brands company with over $2.3 billion in annual sales and 1600+

retail locations. Planned and executed seasonal customer marketing (CRM) initiatives that

contributed over $400M annually in gross sales through direct mail, in-store rewards,

email campaigns, mobile marketing, and print. Partnered with analytics team to identify

opportunities for increasing productivity and ROI via statistical models. Managed 2

employees

(Associate Manager and Senior Marketing Analyst). Led campaign analysis efforts

and presented sales/profit/ROI results to senior management.

Performance Highlights:

Contributed record CRM sales ($450M+) and margin on a reduced budget in a challenging

economic environment by maximizing incremental response (productivity) among best

customers while protecting margin rates.

(2009)

Demonstrated ability to work in a matrix-type organization by actively gaining

alignment for marketing initiatives with numerous cross-functional groups including

creative/copywriters, product managers, planning managers, store finance, store

operations, marketing operations, and BBW Direct (online marketing team).

Effectively and successfully managed customer-marketing (CRM) activity through

significant organizational and leadership changes and corporate downsizing. CRM-specific

employees declined from 9 to 5.

Partnered with retail product teams to find opportunities to support product launches and

increase customer value in blue-chip sub-brands. (Signature Body Care, Home Fragrance,

Antibacterial soaps/sanitizers) Incorporated a test layering bonus offers on top of

primary offers to promote conversion to incremental product lines while minimizing risk to

the primary campaign sales goals.

Gained approval to invest in new and/or reactivated customers by demonstrating that the

potential long-term gain (increased retention and customer value) would offset the short-

term sales decline during the active campaign measurement period.

Beth A. Gribler (resume page 2 of 3)

LIMITED BRANDS, INC

. Columbus, Ohio (2006-2007)

Associate Manager, Customer Marketing Planning Bath and Body Works

Provided marketing-planning and campaign hindsight support for the Bath and Body Works

brand as part of the Limited Center shared-services customer marketing team. Analyzed

campaign reports to recommend most effective strategies for driving incremental sales and

profit among key customer segments on the database.

Performance Highlights:

Contributed subject-matter expertise as part of team that developed enterprise-wide

marketing campaign reports and customer health reports. Advised on ways to streamline

processes to maximize the business impact of the new Limited Brands internal customer

database.

Gained training experience and honed presentation skills as a facilitator for Customer

Marketing Database courses provided to cross-functional groups across Limited Brands

organization.

ALLIANCE DATA SYSTEMS, INC

. - Columbus, Ohio

Program Manager, Database Marketing Services (20032006)

Acting in an account executive role, executed direct marketing programs on behalf of

retail clients by managing program design parameters, program execution, customer

selection, and mail file audits. Primary clients included Victoria s Secret Stores and

Limited Too. Managed report delivery and presentation of quantitative results (sales,

response, profit, and ROI) and key findings for all campaigns.

Performance Highlights:

Managed the development of customer segment reports for Victoria s Secret that provided

valuable insight into customer value based on spending, recency, tenure, trips, cross-

brand purchasing behavior, and demographics.

Gained loyalty program expertise through execution and analysis of Victoria s Secret

Angel card programs, including birthday campaigns, new-customer programs, double-point

events, and involvement in execution of the Angel card program re-launch.

BED, BATH AND BEYOND, INC

. Columbus, Ohio

Office Manager

District Office (20012003

)

Customer Service Assoc /

Office Manager

Dublin, Ohio store (2001)

Generated daily/weekly operations reports for a 6-store district. Reported on store-

compliance surrounding merchandise levels, vendor returns, and preparations for

promotional events. Compiled and reviewed sales data and assisted with trend analysis by

department/category/fixture. Provided back up on sales floor, in bridal registry and in

shipping/receiving.

Performance Highlights:

After relocating to Columbus, OH, positioned myself to gain industry experience with a

leading retailer during my tenure. Invested 2 years learning key facets of store

operations and management. Accepted position that allowed for interaction with

district/regional leaders in loss prevention, customer service, and store management.

THE BLOOD-HORSE PUBLICATIONS

Lexington, Kentucky

Director

of Magazine Marketing, Circulation & Fulfillment (19962000

)

Circulation Manager

(19951996)

Developed and implemented marketing programs to increase subscriptions and catalog sales

for this 90-year old publishing company. Managed publication-specific revenue targets and

expense budgets. Measured all acquisition and retention efforts and maximized returns.

Cross-promoted ancillary products/publications to key customer segments. Managed staff of

7 employees responsible for customer-service, renewals, receivables, catalog fulfillment,

and newsstand sales.

Beth A. Gribler (resume page 3 of 3)

Performance Highlights:

Exceeded subscription revenue objectives for multiple publications through acquisition

and retention programs that incorporated direct mail, trade-show collateral, sweepstakes,

and online promotions. (Titles include: The Blood-Horse, The Horse:Your Guide to Equine

Health, The Kentucky Derby Magazine, & Exclusively Equine Catalog)

Introduced and implemented a Preferred Subscriber Program, a loyalty program that

provided compelling benefits to customers while increasing retention rates and delivering

increased value to the organization.

Actively involved in launch of the Exclusively Equine Catalog. Assisted with marketing

strategy and developed fulfillment/customer service processes to support the care,

retention, and development of the customer base.

Initiated internal fulfillment and customer-service department. Conducted software

search, identified staffing needs, and developed operational guidelines for new department

focused on customer retention. Guest speaker at the 1998 Circulation Management Conference

as a result of this accomplishment.

C.M. MEDIA

(COLUMBUS MONTHLY MAGAZINE) - Columbus, Ohio

Circulation Manager

(19931994)

Hired as Assistant Circulation Manager and promoted after just several months to

Circulation Manager. Managed subscription marketing, operations, fulfillment, and customer

service for Columbus Monthly magazine and Mid-Ohio Golfer. Included management of vendor

services and contracts, list-rental management, circulation audits, and newsstand sales.

Performance Highlights:

Increased circulation of newly launched Mid Ohio Golfer regional publication by 25% in

one year via direct marketing, publication inserts, and development of local partnerships

with golf pro shops & sporting goods stores.

Developed operations manual to streamline processes, organize department data, increase

reporting consistency.

CHEMLAWN SERVICES CORPORATION

- Columbus, Ohio

Advertising/Promotions Coordinator

(19891992)

Supported marketing activities for PestFree, the indoor pest control division of

Chemlawn. Worked with advertising agency to identify core strengths and develop

prospecting programs to increase sales leads/inquiries for 10 branches in 4 states.

Performance Highlights:

Initiated, wrote and produced a monthly division newsletter.

Developed successful cancel re-solicit program, a marketing initiative to reinstate

former customers.

Developed reports to provide branch managers visibility to key marketing & sales

statistics (such as response rates, costs per inquiry, and closing rates) allowing for

strategic application of local marketing budgets.

Education

Bachelor of Science

in Business Administration - Ohio Northern University, Ada, Ohio

Dual major in Management and Marketing

Minor in Spanish

Contact this candidate