Marketing Quality Assurance

Justin Stauffer 215-***-**** (cell)

http://www.justinstauffer.com

Vice President, Interactive Services abpy5w@r.postjobfree.com

Summary Seasoned interactive marketing professional with experience in web strategy, user

experience design and application development. Customer -oriented, results driven,

innovative, entrepreneurial, team-focused, and reliable.

Experience 2011- Present Lorel Marketing Group, LLC King of Prussia, PA

VP/Director, Interactive Services

Interactive marketing department executive; responsible for managing a $1.7MM

Interactive department

Direct oversight for (8) department staff members - interactive marketers, designers, web

and mobile developers, web analysts and strategists

Directly responsible for securing over $650K in new business in 2011-2012; developing

budgets and proposals for all incoming interactive work as well as fostering strategic client

relationships

Led agency team in strategic oversight and interactive marketing efforts for national

launch of a product for $80MM color management and calibration company

Oversaw all strategy, system architecture, UX and application development of a iPad

based sales tool for a $7.3B diagnostics company

Developed application architecture, oversaw development and implementation for

custom software: content management system, mobile website platform, iPad based sales

platform, ecommerce platform, CRM / marketing automation platform and Facebook

based sweepstakes platform

Led projects for leading Retail and Healthcare brands including: Staples, Ritas Italian Ice,

Datacolor, Quest Diagnostics, Einstein Health System, Magee Rehabilitation, Journeys, and

King of Prussia Mall

2007- 2011 Lorel Marketing Group, LLC King of Prussia, PA

Interactive Marketing Director

Develop and launch web strategies through use of web, email, search and social media

channels

Executed Facebook based marketing program for $102MM frozen dessert franchise;

campaign resulted in 22% increase of sales during the campaign,102K Facebook fans, 43K

unique email addresses

Orchestrate and manage long-term PPC, CPA/CPL, organic search engine marketing

campaigns and search engine optimization activities

Manage numerous online advertising programs including email marketing and web-based

display ad placements

Develop tactics for listening and response through social media channels

Leverage web analytics tools such as Coremetrics and Google Analytics to determine

online usage, behavioral patterns and drive strategic initiatives

Develop interactive marketing plans, IA documentation (wireframes, use-case scenarios,

functional specification documents, and A/B testing plans) for clients

Clients included: Magee Rehabilitation, Holy Redeemer Health System, Ohio Health

System, Sanofi Aventis, K nex, Montefiore Medical Center, Staples, Rita's Italian Ice, and

King of Prussia Mall

2006-2007 KnowledgeStart, Inc Audubon, PA

Marketing Director / Brand Manager

Architected and developed custom elearning courses utilizing latest in flash-based video and

actionscript techniques. Titles include: Diversity and Inclusion, Sexual Harassment Prevention

and Understanding Business Ethics

Implemented and managed custom eLearning programs for a $42B defense organization

Translated clients business needs into actionable marketing goals; solutions provided training

to nearly 500,000 individuals in first 8 months of rollout.

Led creative team in creative, strategic and technical processes

Developed strategic brand concepts, voice and rationale for all products and solutions

Promoted courseware using WOM marketing and organic search strategies

Responsible for hiring, managing and mentoring all creative and technical staff

Carried out business development initiatives and account management

Clients include Pfizer Animal Health, Lockheed Martin, and Nestle/Purina

2002-2006 nGravis, LLC Audubon, PA

Creative Director / Web Marketing Lead

Co-Founded company to provide custom web-based applications, search engine

marketing/strategy, corporate branding and multimedia.

Architected, and designed a web-based employee appraisal application for a leading

health system s 15,000 employees

Developed multi-channel marketing campaign promoting tourism for leading destinations

Built applications centered on user-experience. Created use-case scenarios, wireframes and

site architectures

Developed creative strategy to solve marketing and communications challenges.

Worked closely with creative and technical group to ensure accurate message, on-brand

design and overall usability.

Responsible for presentation of web strategy and creative concepts to all clients

Led interactive concept and strategy on pitch efforts

Recruited and mentored creative talent

Clients included: Atlantic City Convention and Visitors Authority, Pfizer, Jefferson Health

System, Bon Secours Hospital, Bear Creek Mountain Resort, Christian Science Monitor

2001-2002 Rhoads Creative, Inc. Exton, PA

Jr. Art Director

Worked directly with Sr. Creative Director to develop custom web applications, corporate

branding solutions, and collateral.

Created user interfaces, wireframes and web compositions according to creative briefs

Provided quality assurance of all creative deliverables

Clients included: Motorola, Nintendo, EB Games, J.C Ehrlich, and Pitney Bowes

2000-2001 Wingspan Technology, Inc Blue Bell, PA

Sr. Web Designer

Contributed to client project design and development efforts

Developed web portal interfaces for enterprise web applications

Created user interfaces, wireframes and web compositions according to functional and

creative specification documents

Clients included: Solucient, PriceWaterhouseCoopers, Johnson & Johnson, Lexis Nexis

Languages HTML, CSS, XML, PHP, ASP, JavaScript

Software Adobe Flash (AS 2.0/3.0), Adobe Creative Suite (Photoshop, Illustrator, Premiere,

AfterEffects), Microsoft Office (Word, Excel, Powerpoint, and Visio), CRM (Salesforce and

Sugar), Analytics (Google Analytics and Coremetrics), Email Marketing tools (Exact Target,

Mailchimp, and Bronto), PPC, CPA/CPL based programs, Google Affiliate, Google

Adwords, SVN (Subversion)

Education Tyler School of Art Elkins Park, PA

B.F.A., Graphic Design

cum laude

Rome Italy Study Abroad Program

Portfolio http://www.justinstauffer.com (personal portfolio)

http://www.justinstauffer.com/presentation/agencywork (agency work)

Social http://www.linkedin.com/in/justinstauffer

Media http://www.twitter.com/jstauff

Profiles

References Available upon request

Contact this candidate