Resume

Marketing Sales

Location:

Des Moines, IA

Posted:

November 21, 2012

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Resume:

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Posted in by lfheller on August 22, 2008

Laura F. Heller

Writer Editor Consultant

abpxug@r.postjobfree.com

Specialties/Areas of Expertise

Business Writing

Retail Reporting

Consumer Electronics

Technology

Women s Interest

Home Fashion/D cor

Freelance, December 2006 to present

Traditional Home Contributor, Home Tech Meredith Corporation Des Moines, IA

Dwell Contributor/Blogger, Home Technology Dwell.com New York, NY

HD Living Contributor North American Publishing Co. Philadelphia, PA

Photo Marketing Association Magazine Columnist Jackson, MI

Consumer Electronics Daily Contributor Warren Communications New York, NY

Consumer Guides/Howstuffworks.com Contributor Publications International Lincolnwood, IL

License! Global Contributor Advanstar Communications New York, NY

Seemoreshopping.com Contributor, Blogger Chicago, IL

Public Speaking/Consulting/Teaching

Adjunct Professor at Columbia College Chicago, School of Journalism

Guest speaker and panel moderator at various trade shows and industry events including the International Consumer Electronics Show (CES) 2003, 2004, 2005, 2006 and Photo Marketing Association (PMA) 2003, Marketing to Moms 2006 and the Consumer Electronics Association Executive Summit 2003.

Guest lecturer, Northwestern University School of Journalism, magazine publishing graduate program

Consultant to eBrain Market Research and spokesperson for the Consumer Electronics Association s TechGirl program, 2002 and 2003. Judge for the TechGirl product showcase, CES 2004.

Member of delegation to China representing he Consumer Electronics Association, 2006.

Executed custom publishing projects for Microsoft, Kodak and Motorola.

Experience

Entertainment Living Hachette Filipacchi Media U.S. New York, NY

Editor, 2006

Principal behind this special section addressing the marriage of home entertainment and interior design; published in the December 2006 issues of Metropolitan Home and Elle D cor magazines.

Worked with freelance writers and art directors to select photography and approve layout.

Wrote features and edited contributed content.

Worked with Web designers to design and launch www.entertainmentliving/methome.com

DSN Retailing Today (Discount Store News) Lebhar-Friedman Publishing Company Chicago, IL

Senior Editor, April 2000 to December 2006. Associate Editor, July 1997 to April 2000

Reported on mass retail industry including financial stories, executive profiles, consumer and retail trends for bi-weekly trade magazine with a distribution of 30,000.

Specialized in the consumer electronics product category and retail channel, in addition to coverage of Midwest-based retailers Target and Sears Holdings.

Assisted in all aspects of editing, writing and producing special issues. Edited copy from contributors.

Established relationships with senior-level retail executives, analysts, consultants and trade associations.

Blue Chip Awards for Distinguished Journalism, 1998, 1999, 2000, 2003, 2005, 2006

Grocery Headquarters Trend Publishing Company Chicago, IL

Associate Editor, June 1996 to July 1997. Assistant Editor, January 1996 to June 1996

Wrote feature stories, industry trends articles and category case studies for monthly magazine.

Developed and launched new magazine section.

Education

University of Iowa, Bachelor of Arts in Journalism, 1989

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