Management Sales
Resume:
Lars Hansen
Ph: 416-***-**** E: ****@***.** profile
SummaryCorporate communications and branding strategist with 20 + years of experience in national and global mandates. Proven business leader with an aptitude for managing and motivating successful teams to achieve strong results on strategy driven action plans. Established track record on Branded Thought Leadership StrategyStrong knowledge sectoral knowledge base in a variety of industry sectors including Business Consulting, Commercial Development, Consumer Electronics, Energy, Healthcare, IT Services, Legal professionals and Telecommunications.
Leadership & Communications Experience
C2E Consulting 2005 – Present
Principal
Solution leader in strategic communications for senior management in branding, media relations, thought leadership, crisis communications, marketing, public affairs/issues management and direct customer engagement strategies.
Corporate Clients Agency ClientsBorders + Gratehouse Text 100
Highlights include:
Launch of Google Waterloo, Google Toronto offices, YouTube Canada, Google Android, PR counsel & outreach for privacy issues associated with Google Streetview.
Lanterra Developments
Crisis communications management for balcony glass issue, Sutton Place acquisition and media launch of Britt luxury condominiums.
SideEffects Software
Global rebranding of Houdini 8 and integrated brand & marketing training for sales force.
WireIE
Executive profiling, industry liaison and municipal public affairs outreach for Northern Ontario & Energy and Resource sectors.
National Public Relations / Burson Marstellar 1996 - 2005
Vice President / Managing Director
Award-winning Vice President with Canada’s largest Public Relations firm. Directed and managed the technology communications practice achieving 1000% increase in practice revenues over 8 year period. Recognized for strong client and staff retention record with 21 team members and 5 direct reports.
Corporate Clients 3ComHP Services (Global)
Highlights include:
Accenture
Managed PR agency component of rebrand of Andersen Consulting to Accenture and helped achieve 56% awareness recognition of new brand within 18 months of launch. Managed crisis communications challenges associated with Ontario Welfare Reform Mandate for Accenture.
HP Services
Global agency lead for $14B division of HP. Developed and managed services launch component of Adaptive Enterprise launch and use of integrated marketing platform Adaptive Enterprise Assessment in partnership with INSEAD.
Xerox Canada
Developed and implemented corporate Thought Leadership program for Xerox Canada to raise distinct awareness and recognition for Xerox Outsourcing and Knowledge Management offerings. Program generated numerous direct customer engagement opportunities and secured sales leads with Ontario Power Generation among many.
Fleishman Hillard Canada 1994 - 1996
Senior Consultant
Responsible for new business development, account management and execution of various IT, Gaming, Corporate and Healthcare client mandates. Strong contributor to early stage growth for FH Canada.
Corporate Clients
Highlights include:
Sony Computer Entertainment
Senior account resource on launch of Sony PlayStation. Responsible for Canadian media mainstream consumer and trade media success associated with E3 launch and positioning of gaming platform as must buy for all important Christmas retail season.
Public Affairs & Public Sector Experience
Ontario Dental Association 1992 - 1994
Media Liaison
Developed and executive media, stakeholder and public affairs mandates for the professional association representing dentistry in the province of Ontario. Developed strategy that effectively reversed government plans to cut funding for Dental Internships in Ontario.
Ministry of International Trade, Government of Canada 1989
Communications Consultant
Prepared a summary report on public opinion research findings from various sources on the prevalence, perception and valuation of the Canada-U.S. Free Trade Agreement among Canadian voters
Alliance for the Future of Young Canadians 1987 - 1989
Co Founder & National Director
Co-founded with Brad Wall (current premier of Saskatchewan) Youth Wing of the Canadian Alliance for Trade and Job Opportunities. Worked with senior executives of the Alliance including Peter Lougheed & Donald McDonald to strengthen support among young voters for the Canada US Free Trade Agreement.
Government of Canada, House of Commons 1986- 1987
Legislative Assistant to Bill Domm, Member of Parliament
Legislative Assistant to the M.P. for Peterborough, Ontario in the Canadian House of Commons. Managed policy development, constituency relations, speech writing and media relations requirements for the MP including M.P.’s participation in national capital punishment debate.
Volunteer Experience
Danforth Business Improvement Association 2010 - 2012
Director
Volunteer board member for association of local business owners.
Canadian Green Tech 2009 - Present
Marketing & Branding Columnist
Author of column on marketing, branding and communications. in monthly online magazine
Greater Toronto Marketing Association (GTMA) May 2005
Volunteer Trade Ambassador
GTMA trade mission to India including New Delhi, Mumbai and Bangalore.
Education
Algonquin College 1990 - 1992
Diploma, Public Relations
Carleton University 1982 – 1986
BA. (Hon), Political Science
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