Courtney M. Cole ( Mr.)
** *********** ****., ******** ****, ON, L4E 5E9
905-***-**** *******@******.***
OBJECTIVES
To support the goals and vision of a global blue chip company by driving business initiatives through effective leadership, excellence in execution, strategic communications and technological innovation To lead a team of talented business professionals and business strategists to achieve personal and professional excellence
SUMMARY
An accomplished communications and technology executive with over 18 years of experience in a variety of industries –Technology, Semiconductor, Healthcare, Consumer and Government. Accomplished results across diverse business situations and categories in highly competitive, capital intensive technology & healthcare industries. Advisor, business partner and designated writer to a Chief Executive Officer, Chief Technology Officer, Senior VP of HR, Chief Financial Officer, and other executives at Fortune 500 companies including Johnson & Johnson Medical Companies, ATI Technologies, Advanced Micro Devices, Nortel Networks, AstraZeneca Pharmaceuticals and Diageo PLC.A strategic and lateral thinker experienced in: Communications Strategy Development and Execution, Marketing Communications and Stakeholder Relations, Digital and Mobile Marketing, Corporate Branding, Executive and Employee Communications, Knowledge Management, People and Budget Management.Expert user of Microsoft Office SharePoint Solution. Preparing the launch of SharePoint portals - Information architecture, Process Mapping, Content Migration Strategies, Enterprise readiness, change management planning and post-launch content audits, user path analysis and continuous improvement. Experienced in developing compelling value propositions for services/campaigns and creating integrated issue based platforms both for building relationships and generating revenue. A sound leader who has built and led global multi-disciplinary teams cutting across geographic and cultural boundaries to deliver compelling messages to employees and customersAn individual whose drive, enthusiasm, ethics and hands-on approach has enabled him to succeed and earn the praise of senior executives
CAREER EXPERIENCE
Johnson & Johnson Medical Companies April 2009- July 2012
Communications/PR Manager, Corporate and Digital Communications
Responsibilities included managing and supporting multi-stakeholder communication programs for J&J Medical five commercial businesses. Using technology, leadership, influence and strategic communication techniques, I partnered with our commercial leaders – Orthopedics, Bariatrics, Cardiology and Electrophysiology - to advance the business objectives of the organization, including market access, driving sustainable product growth, creating new market opportunities, influencing decision-making to deliver better patient outcomes while protecting and enhancing the company’s reputation.
Architect and designer of JJMC Intranet. Trained IT, sales, marketing, customer care and clinical teams on use of tool.Developed mobile solutions and digital tools to enable efficient and effective discussions between sales representatives and physicians.Business partner to commercial organization to develop corporate branding strategy, messaging and tools to differentiate JJMC from competitors, build pride among employees and influence customer buying decisions. Successfully deployed web strategy with Medical Education partners across commercial teams to support physician training and educationPartnered with Cardiology marketing team to successfully launch the Peripheral Arterial Disease national awareness campaign. Also launched the national program to drive awareness and training among Physicians across Canada.Led cross-functional team to manage stakeholder communications to integrate Mircus Endovascular into the DePuy Orthopaedics business. Internal stakeholders received relevant information on time and were able to effectively address customer concerns. Developed and executed national campaign for Minimally Invasive Surgery for Scoliosis –resulted in 198% year over year increase in salesSuccessfully launched Bariatric campaign to drive awareness of obesity, treatment options and patient outcomes among physicians, patients and C-Suite executives - leveraging all media including webinars
Nortel Networks 2008-2009
Director; Global Internal Communications Drove global internal communications for finance, corporate functions and operations Effectively leveraged resources e.g. Brand management, On-line Services, event management, marketing knowledge management, marketing operations resources and services to deliver executive employee communications Recognized for excellence in executing the development of key messages, tools and resources to drive communications during a crisis of impending change to the organizationDeveloped measurement and tracking tools to ensure program alignment and return on investment Provided strategic communications support to the Human Resources leadership team to drive changes to Total Rewards, Talent Management, Career Development and Training initiatives Led internationally based marketing and communications professionals to ensure alignment on global communications and marketing initiatives
Advanced Micro Devices Canada (ATI was acquired by AMD) 2004-2008
Communications Manager, Global Knowledge Management and Communications
Reporting to the Chief Technology Officer. Focused on building and enabling the development of a global enterprise content management system to drive innovation, idea sharing, collaboration, and improve efficiencies in product design/development.
Built a global portal enabling product development and management teams to collaborate, share and communicate more effectively resulting in cost savings of over $4 million in license and IP feesBuilt customer communications portals to enable knowledge transfer and document sharing with global customers – Sony, Nokia, Samsung, Toshiba and HP.Built and executed communications strategy for Sales, Finance, Marketing and Engineering teams to drive efficiencies in the product roadmap planning and development process Developed and implemented internal thought leadership program based on the key issues in the industry
Co-lead, Design for Power Workgroup. Focused on developing and integrating low power solutions in design architecture for graphic, integrated and multimedia processors and encoders.Served as chief liaison to the Ministry of Economic Development and Trade, engineering departments of the Universities of Waterloo and Toronto to promote internships, research and collaboration
ATI Technologies Inc. - Global Internal Communications Manager 2004-2008Drove global organizational, business, stakeholder, community and issues-related communicationsSupported the CEO and other executives across all divisions in building business plans to drive employee engagementDeveloped corporate branding strategy to communicate employee value proposition, drive employee retention, organizational culture, corporate reputation, and social responsibility Drove change management communications within Operations on new approaches to technology planning to improve efficiencies and product delivery Developed and drove pre and post AMD/ATI merger communications to minimize disruption, secure employee endorsement and confidence in the future of the combined organization
AstraZeneca Pharmaceuticals (Canada) - Manager, Internal Communications 2003-2004Collaborated and teamed cross functionally, with regions, and Senior Management to develop the new internal brand, messaging and content for organization focus and goalsDrove internal communications to wind down AZ’s Canadian manufacturing Drove communications to integrate PIPEDA legislative requirements into stakeholder group work practicesManaged intranet development and deployment
Contract Compliance Inc. Bethesda, Maryland - Communications Consultant 2002-2003
Developed and drove government and customer communications, media strategy and web development
Canadian Broadcasting Corporation – New Media Consultant 2001-2003Oversaw the development of digital content on CBC archives project
EDUCATION
Certified Digital Marketing, Rutgers University Center of Management Development 2011
Master of Arts, Department of Visual Media, Emerson College, Boston, MA 2001
Master of Arts, Communications Studies, University of West Indies, Jamaica 1997
Bachelor of Arts, University of West Indies, Jamaica 1991
COMMUNITY United Way team captain – 2009-11Fundraising committee member for Artbound - a volunteer initiative that raises funds to build structures in under-developed countries that help underprivileged children to live better lives and break the cycle of poverty. Fundraiser and walker – Shoppers Drug Mart Weekend to End Women’s Cancers.