Steven schohan
Email: *********@********.***
Address: *** ******** *** **
City: Kennesaw
State: GA
Zip: 30152
Country: USA
Phone: 404-***-****
Skill Level: Management
Salary Range: $100,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
STEVEN SCHOHAN
755 Registry Run NW
Kennesaw, Georgia, 30152
*********@********.***
MARKET DEVELOPMENT PROFESSIONAL
HOME IMPROVEMENT/CONSTRUCTION/RETAIL
Strategic, results-generating Business Professional with proven ability to create and execute Go-to-Market strategies. A collaborative leader, who works well in cross-functional teams, provides customer insights and has a talent for quickly understanding customer needs through market assessment, ethnographic engagement, and clear vision of the channel.
aa A trusted advisor accustomed to handling sensitive, confidential records.
aa Demonstrated history of program development, project management, initiative selection, prioritization and execution.
aa Flexible and versatile
aa Entrepreneurial spirit
aa A Builder of High Performance Teams
Core Competencies: Product Development Marketing Business Development Customer Focus Portfolio Management Merchandising People Development Consumer Insights Six Sigma Black Belt
PROFESSIONAL EXPERIENCE
QEP Company Incorporated, Boca Raton, Florida 2012 aaa present
A world class, worldwide provider of innovative, quality and value-driven flooring and industrial solutions. The company markets over 5,000 products under various brand names that are well respected in their market niches. Brand names include QEPA(R), ROBERTSA(R), Harris Wood, CapitolA(R), VitrexA(R), PRCIA(R), Porta-NailsA(R), NuplaA(R), HISCOA(R) and ElastimentA(R).
Vice President Business Development (2012-Present)
The position works with cross-functional teams to analyze and present key financial and strategic issues to senior leadership. This role serves as the analytic and strategic core of QEPs growth initiatives, company-wide.
aa Focused on charting a path to help guide the companyaaas growth, including organic and inorganic opportunities.
aa Manage strategies and projects for the office of the President
aa Maintain and manage all strategic initiatives
aa Develop and manage a playbook for strategic growth
aa Manage and drive program/product development
aa Identify and explore M&A opportunities in our strategic categories
aa Integrate new companies in order to deliver revenue synergies.
aa Supports large-scale enterprise-wide projects that incorporate a proactive and innovative solution to addressing business challenges and achieving organizational goals and objectives.
STEVEN SCHOHAN PAGE TWO
PROFESSIONAL EXPERIENCE (CONTINUED)
THE DOW CHEMICAL COMPANY, Marietta, Georgia 1991 aaa 2012
A leader in specialty chemicals delivering products and solutions to sectors such as electronics, water, energy, and coatings
Senior Market Development Manager (2006-2012)
Focus of role is to continually uncover and leverage significant marketplace and consumer trends and product and marketing innovation: up-front research and consumer insights, concept and product development, financial and volumetric forecasting, and successful commercialization.
aa Instituted a aaATest and Learnaa innovation culture in Dowaaas retail Home Improvement Business
aa Conducted small group brainstorm sessions to identify potential solutions with internal and external experts
aa Developed market assessments and plans in order to value projects and secure funding and support from business leadership
aa Created project plans and stage gate measures to ensure quality development and robust go/no-go criteria are met
aa Coordinated cross-functional activities with supply chain, R&D, manufacturing, etc. - ensured team focus, timelines and buy-in.
aa Created a portfolio of 150 projects
o Resulted in 3 new products and 2 repositioning efforts
o Represent more than 15% incremental sales in a mature product category
aa Repositioned the GREAT STUFFaa product line in order to better communicate product benefits in line with consumer needs
o Re-packaged GREAT STUFFaa emphasizing the money saving aaAGreenaa benefit of using the product
o Resulted in a 5% sales increase
o Protected the franchise against competitor entry
aa Developed and launched application specific line extensions focused on consumer unmet needs and; GREAT STUFFaa Workwipes, and GREAT STUFFaa Pestblock
o Conducted detailed consumer market research
Six Sigma Blackbelt/Commercial Excellence (2002-2006)
aa Implemented a Customer rationalization process resulting in 10% increase in customer margin by shedding unprofitable customers and delighting the profitable ones
aa Reduced transactional defects by 70%
aa Delivered $4MM annual margin improvement in an $8MM segment of the polyurethane systems house business by re-evaluating business service standards and
National Account Manager-Western Region (1999-2002)
Total territory management of for the GREAT STUFFaa product line in the Western United States including pricing, promotion, and merchandising development.
Key Customers: Home Depot, Wal-Mart, Lowes, Orchard Supply Hardware, HomeBase, Costco
aa Developed deep understanding of retailers needs
aa Built and maintained deep relationships at all levels of retail management
aa Implemented strategic marketing plan for business
aa Managed over 20 sales associates and external agents who were responsible for calling on customers in the US and Canada
aa Successfully grew Great Stuffaa business 100% in first 2 years
STEVEN SCHOHAN PAGE THREE
PROFESSIONAL EXPERIENCE (CONTINUED)
HOMEBASE INC, Irvine California 1997-1999
A chain of home improvement warehouse stores that expanded to 89 stores by the mid-1990s, becoming the sixth largest home improvement retailer in the United States.
Buyer-Tools
Overall merchandise management of a $300MM floor covering department including product selection, promotion, pricing, vendor selection and contract negotiations; Managed and trained of Tool Department merchandising assistants; handled holiday marketing initiatives including Christmas and Fatheraaas Day.
aa Managed a 1500+ SKU product mix
aa Developed a cohesive private label and national brand hand tool program resulting in a 25% sales increase while improving margins by 13%
aa Renegotiated vendor co-op advertising resulting in a $200K increase in advertising funds
aa Created off shelf merchandising programs resulting category increases greater than 10% and individual ski growth in excess of 150%
aa Exceeded comp store sales and margin targets for my category every year
QEP COMPANY INC-Carson, California 1991-1997
Q.E.P. Co., Inc. manufactures, markets, and distributes tools and related products for the home improvement market. The Company's brand names include QEP, O'TOOL, and ROBERTS. Products include trowels, floats, tile cutters, wet saws, spacers, nippers, and pliers and are marketed for use in surface preparation and installation of ceramic tile, carpet, marble, and drywall.
Vice President (1993-1997)
Managed QEP subsidiary O-TOOL, an industrial distributor specialized in supplying tools and accessories to building material distributors nationwide. Responsibilities included people management for over 30 professional and administrative employees, sales management for the Western US including agencies and direct employees.
aa Increased QEP business from $4MM to $40MM through effective relationship building and collaborative sales techniques
aa Improved service levels and customer loyalty
aa Increased customer margin 15% on average through product mix management and new marketing programs emphasizing the total value of buying from QEP
STANDARD BRANDS PAINT COMPANY, Torrance California 1985-1991
A retail home improvement chain with 175 locations in the Western United States focused on paint, floor covering, wall covering, and art supplies. In the early 1990s Standard brands was the 2nd largest floor covering retailer in the United States.
Buyer-Floor Covering (1989-1993)
Overall merchandise management of a $54MM floor covering department including; product selection, promotion and pricing.
aa Developed product rationalization strategy resulting in 20% improvement in GMROI
aa Improved product turns from 5 to 11
aa Exceeded gross profit and inventory targets each year while maintaining competitive retail prices
aa Initiated competitive pricing review to better compete with regional competitors
aa Created the aaAMore for Lessaa marketing program for our vinyl tile category resulting in greater store traffic and increased sales
Associate Buyer-Paint & Floor Covering (1998-1999)
Assistant Store Manager (1985-1988)
EDUCATION
Mt San Antonio College- Walnut, CA
PROFESSIONAL DEVELOPMENT
Six Sigma Blackbelt-Dow Chemical Company
Product management-Emory University
Marketing University-Dow Chemical Company
TECHNICAL SKILLS
Microsoft Office: Word, Excel, Access, Project, PowerPoint
CognosA(R): Business Objects; Powerplay
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