Sales Account Executive
Resume:
craig hitchcock
Email: *********@********.***
Address: **** *. ****** ***** **** #206
City: littleton
State: CO
Zip: 80120
Country: USA
Phone: 310-***-****
Skill Level: Director
Salary Range: $150,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Craig E. Hitchcock
310-***-**** *********@********.***
Top Level Sales Executive / Strategic Marketer
Goal driven Sales and Marketing Executive with successful track record in driving revenue and providing solutions to business challenges. Leadership sales experience in non-profit, digital/print publishing, and consulting. Experienced in the development of new and existing revenue streams for multiple business verticals; from consumer brands, to retail, personal and corporate giving, and endemic entertainment. Performance managed sales teams of 20+ people. Skilled in client interview technique (at c-suite level) that focuses on results using multi-platform solutions that implement strategic partnering, cause related advertising campaigns, integrated marketing, as well as event and program sponsorships. Specific expertise: online, social media, print, direct mail, custom publishing, event creation/coordination, and strategic positioning.
Professional Experience
The Hollywood Reporter 2011 - 2012
Associate Publisher
Front line seller accountable for business development, specials edit creation, and revenue generation from the endemic and non-endemic categories for all assets including print, online, and event sponsorships. Additional management oversight for staff and reps serving clients in the local retail, real estate, auto, film, television, production, talent agency, and related entertainment verticals both domestic and international.
* Year on year revenue growth (2010 - 2011) was 33.5% for print assets (THR Weekly) and 165% for digital properties (thr.com)
* Exceeded team and individual budget goals for Q1 and Q2 2012
The Paley Center for Media 2009 - 2011
Vice President and Executive Director
Daily oversight including full P&L accountability, maintaining relationships with key industry players including the Center`s Trustees and Advisory Board Members, creative management and oversight of the institute`s digital archive, planning and implementation of all revenue growth and business development including sponsored presentations and events, fundraising, facility usage, and new growth ideation.
* Developed new revenue streams by establishing sponsor relationships with T.V. Guide Magazine, Microsoft Zune, Entertainment Weekly, Porsche, Audi, Netflix, and Variety
* Successfully expanded Paley Center franchises to include both Fall TV Preview Parties and Rewind festivals resulting in new revenue streams and increased consumer visibility
Nielsen Business Media 2008 - 2009
Sales Director, The Hollywood Reporter
Front line business development with additional accountability for managing the retail, television, new media, and technology categories.
* Pioneered Nielsen bundling efforts with Adweek Media Group resulting in additional sales revenue
* Launched creative consumer bundling initiative with CBS Outdoor resulting in new revenue generation
* Awarded Nielsen Business Media`s first -Simply Excellent- Award in August 2008 for achievements in sales, both new and existing
Reed Business Information 2006 - 2008
Group Publisher, Retail Group
Managed and grew business development and revenue performance for Gifts and Decorative Accessories Magazine, Playthings Magazine, their related websites, e-newsletters, events, partnerships, and custom publications.
* Chosen to provide keynote at the October 2006 Gift Fair in Xiamen, China on -How to do Business with US Retailers-
* Championed new pricing strategies around integrated (online and print) presentations
* Drove new revenue streams with online launches including two new websites, four e-newsletters, and multiple targeted e-blasts
Pricewaterhouse Coopers 2005 - 2006
Director of Business Development, Entertainment and Media
Drove overall business development in the entertainment and media category with service offerings in the areas of tax, digital rights management, business analytics, IT effectiveness, and overall performance improvement. Projects included helping clients with issues
Craig E. Hitchcock
310-***-**** *********@********.***
surrounding content security, merger and integration, SAP assessment, and contract compliance. Liaison to all major studios, production companies, agencies, technology, and related entertainment businesses.
* Directed contact with Fox Studios with proposals addressing issues with digital rights management.
* Initiated and managed contact with MPAA with proposals addressing issues with content security.
* Increased business and deepened relationships with multiple clients including Gemstar, NBCUniversal, and Warner Bros.
Reed Business Information 2000 - 2005
Group Publisher, Home Entertainment Group 2004 - 2005
Directed overall business development and grew revenue performance for Video Business, DVD Exclusive, LA 411, NY 411, and Tradeshow Week with all related properties. Full P&L responsibility. Maintained direct access to all top level entertainment executives at studios, networks and facilities. Attended all major industry events and maintained constant presence in the marketplace.
* Created and managed multiple online initiatives for the Video Business group.
* Formulated online platforms to serve the community, including search database for home entertainment buyers.
* Launched research department within the Tradeshow group resulting in new revenue stream
Publishing Director, Daily and Weekly Variety 2002 - 2004
Managed P&L and increased print and online revenue performance for Daily Variety, Weekly Variety and related properties. $70 million in annual sales.
* Starting as US Sales Director, properties experienced double digit growth in total revenue for three consecutive years.
* Led Variety to above budget performance for 33 consecutive months including their best revenue (and contribution) performance ever during fiscal 2003.
* Achieved President`s Club Award in 2004 for sales achievements.
* Worked with all major studios to coordinate year round campaign strategies including Academy and Emmy campaigns.
* Championed the development of Variety`s -Platinum- rate card, combining the online and print offerings into one integrated card.
* Developed multi-platform custom published products for multiple clients including Warner Bros. and Paramount.
* Worked with all major studios to successfully launch Variety China in June of 2004.
* Maintained a world class staff and successfully promoted a sales environment based on providing real solutions for business problems.
US Sales Director, Daily and Weekly Variety 2000 - 2002
West Coast Advertising Director, Daily and Weekly Variety 2000 - 2000
Prior Relevant Experience
Associate Publisher, Film and Video Magazine, Phillips Publishing
West Coast Sales Director, Broadcasting and Cable Magazine, Reed Business Information
Senior Account Executive, Furniture Today, Reed Business Publishing
Senior Account Executive, Pace Magazine, Pace Communications
Education
Bachelor of Arts, Fine Art Studies, Guilford College, Greensboro NC
Professional Affiliations
Board of Directors, Chair of Marketing Committee, Beverly Hills Conference and Visitors Bureau 2011-2012
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