Manager Director
Resume:
LaNiece Jones
Changemaker Social Entrepreneur
Oakland, CA 94605
*******@************.***
SUMMARY OF EXPERIENCE
Over 20 years experience creating and coordinating, planning and organizing large-scale,
complex events and community projects; major marketing, advertising, public relations and
public affairs campaigns for the nonprofit, public and private sectors.
MAJOR ACTIVITIES
2010 - Susan Taylor s A New Way Forward Healing What s Hurting Black America
2010 - G.U.R.L.S. Rock Summit
2010 - Supervisor Keith Carson s Making Connections
2010 - US Census, Take It To The Streets advertising campaign
2010 - Actor/Comedian Don Reed s one-man play, East 14th
2009 - D wayne Wiggins House of Relief Tour for Haiti
2009 - Bay Area Dream Big Raffle
2009
- Oakland s Promise Drop-out Prevention Summit
2009 - Healthy Oakland 2009 Season of Giving Campaign
2010, 2009 - Director, Mayor Ron Dellums Model City Summit on Women in Oakland
2008 - Event manager, Alameda County Medical Center Foundation s 18th Annual Society Gala
Fundraiser
2008 - East Bay Coordinator, Protect Teen Safety Campaign
2006, 2004 - East Bay Director, California State Democratic Party
2004 - Event Manager, Congressional Black Caucus events at the Democratic National
Convention
EDUCATION
M.A
., Social Entrepreneurship and Change. Pepperdine University. Expected 2012
B.S
., Criminal Justice Administration. California State University Hayward. 1985
Coursework, Stanford University, Center for Professional Development. 1992
PARTIAL CLIENT LIST
American Cancer Society
American Diabetes Association
American Heart Association
Association of California Commissions on the Status of Women
Boost Mobile
Breast Cancer Early Detection Program
Bay Area Black Comedy Competition and Festival
California Black Women's Health Project
City of Oakland Cultural Arts Marketing, Art and Soul Festival
Full Vision Arts Foundation
Planned Parenthood Political Action Committee
Oakland Councilmember Desley Brooks
Oakland Councilmember Nancy Nadel
Page 2 - Curriculum Vitae LaNiece Jones
PROFESSIONAL EXPERIENCE
Executive Director, BWOPA/TILE-Black Women Organized for Political Action / The Training
Institute for Leadership Enrichment 1999 Present. Day-to-day manager of two sister
organizations that advocate for legislation that benefit the African-American community
and African-American women, and trains African-American women and youth to become leaders
in the public and private sectors and in their communities. Responsibilities include
providing local, state and federal legislative updates to board and membership on priority
issues. Lead Representative of state healthcare advocacy coalition (Women in Action Lobby
Day / CA Black Women s Policy Network). Provide operational support to 75 board members
from various organizations throughout state. Coordinate public relations, marketing, and
event planning strategy and organizational structure for the statewide organization and
the Oakland/Berkeley chapter. Lead annual fundraising programs: Annual Legislative
Learning Day in Sacramento, Young Leaders to Washington DC, Barbara Jordan Leadership
Luncheon, and the Biennial State Leadership Conference.
Founder and
Principal, L.A. Jones & Associates11/91present
Founded a public relations, public affairs, marketing, and communications consultancy,
where I am responsible for planning and executing strategic public relations, marketing,
and advertising campaigns; plan and coordinate major events and fundraising activities for
a variety of clients
Public Affairs Director, Healthy Oakland, Inc. 02/0502/08
Healthy Oakland seeks to address health disparities and violence in the African-American
community by providing free weekly medical services and offering health screenings and
testing at parks, churches, schools, and other venues. As Public Affairs Director, I was
responsible for engaging and educating Oakland citizens, decision makers, media and
potential funding sources on the organization s schedule of activities and key
announcements. Provided program leadership, execution and grant evaluation for Network for
a Healthy California African American 5 a Day Campaign. Organized nutrition educational
intervention event series in west Oakland for low-income women. Recruited target
population for quarterly consumer empowerment sessions. Lead program strategist: for the
Urban Male Health Center Initiative, Health Power Series and Spotlight on neighborhood
liquor stores. Wrote press materials, e-news briefs and hosted press briefings.
Regional Director, California Democratic Party s Coordinated State Campaign 08/06
11/06, 8/04 11/04
During two political seasons, I was responsible for managing, training and directing
Democratic Party campaign field operations staff in the East Bay including the Field
Director, Volunteer Coordinator, Organizers and Operations Manager
. Trained and managed
over 500 volunteers for the Get out the Vote field plan through building and maintaining
relationships with community-based organizations, high schools, and colleges for volunteer
recruitment. Created and managed field outreach plan that reached and educated 90,000
registered voters throughout the East Bay on state candidates and issues. Established a
youth leadership community service program that engaged up to 50 high school and college
students throughout the campaign season. Hosted press conferences with candidates, elected
officials, and key community leaders to discuss state initiatives and legislation.
Page 3 Curriculum Vitae- LaNiece Jones
CERTIFICATES OF RECOGNITION AND INDUSTRY AWARDS
2008 State Resolution / Community Empowerment, State Assembly member Sandre Swanson
2005 Go for the Gold Membership / Fundraising, Oakland Metropolitan Chamber of Commerce
2002 San Francisco Dine about Town /Sales Cable Advertising Bureau Award finalist
2002 SF MUNI Today and Everyday / Creative, Admark Addy Award, Citation of Excellence
2001 Ella Hill Hutch Special President s Award, Black Women Organized for Political
Action
Letter of Appreciation / Community Empowerment, Oakland Unified School Board of Education
Director Christopher Dobbins
Certificate of Recognition / Advocacy, Senator Barbara Boxer
Certificate of Recognition / Advocacy, Congresswoman Barbara Lee
Certificate of Recognition / Advocacy, State Assembly Member Wilma Chan
Certificate of Recognition / Advocacy, Alameda County Supervisor Keith Carson
Certificate of Accomplishment / Community Organizing, Alameda County Supervisor Nate
Miley
BOARDS AND COMMISSIONS
African-American Ethnic Sports Hall of Fame
Alameda County Consumer Affairs Commission
Bay Area Nutrition Physical Activity Coalition
Black Women Organized for Political Action CA (BWOPA)
CinnamonGirl Inc.
East Oakland Youth Development Center
Friends of Oakland Athletic League (OAL) Hall of Fame
Full Vision Arts Foundation
Oakland Mayor Ronald V. Dellums Model City Summit on Women
Oakland Mayor Jean Quan Public Relations Advisory Committee
Women In Action Lobby Day
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