Glenn Conciatori
Email: *********@********.***
Address: **** ********* ****
City: Shrub Oak
State: NY
Zip: 10588
Country: USA
Phone: 914-***-****
Skill Level: Director
Salary Range: $80,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
GLENN CONCIATORI
3797 Cranberry Lane, Shrub Oak, NY 10588 914-***-**** *********@********.***
SALES AND MARKETING EXECUTIVE
Proven track record of increasing revenue & sales productivity
Sales & Marketing Strategies/Tactics Brand Building Product Launches Channel Development
Advertising & Promotion Customer Acquisition & Retention Consumer Loyalty Programs P&L Responsibility Sales Team Management, Motivation and Training
Top-producing sales and marketing executive known for building value in global luxury consumer companies. Adept at developing successful business and brand building strategies across multiple channels of distribution. Skilled in finding new business opportunities and implementing strategies to capitalize on those opportunities to deliver significant bottom line results.
MBA - Fordham University BS, Economics - Fordham University
CAREER HISTORY
Yumi EcoSolutions, January 2011-present. Start-up Company providing eco- friendly alternatives to non eco-firendly products.
Vice President of Sales Responsible for the introduction and placement of biodegradable and compostable products, such as disposable dinnerware, in the wholesale, retail, internet and food service channels.
Marketing and Sales Consultant, 2010
Consulting assignments to help overseas consumer product companies assess US potential and to launch their products in this market.
* La Mediterranea-Start up Spanish glass company.
o Assessed competitive product, pricing and distribution and compiled target account list.
* Camal Enterprises--- Start up English bone china company
o Did a feasibility study of the porcelain/bone china market in the US for a possible start-up that was postponed due to my findings.
Lladro USA, 1989 - 2009. Lladro, located in Valencia, Spain, is the largest producer of fine porcelain sculptures in the world with sales volume of $140M.
Vice President of Sales Reporting to CEO with P&L responsibility for Wholesale Division in the US and Canada. In charge of a Sales volume of $30M and 1800 retail locations plus Premium and Incentive and Military markets.
* Opened new channels of distribution to supplement sales in traditional distribution. These included
Internet (Amazon.com), Specialty Stores (Barney`s, Henri Bendel, Bed, Bath & Beyond), Retail Clubs (Costco), TV Shopping (ShopNBC, The Shopping Channel) and Closeout Chains (TJX Companies, Tuesday Morning). These accounts represented 12% of total sales.
* Fostered new company culture instilling a sense of shared ownership by all involved for the success of the company. Recognized by CEO`s for increasing productivity and efficiency through teambuilding.
* Restructured sales organization saving $500K in expenses.
* In a challenging market increased sales of Key Accounts by 10% and overall market share by 25%.
National Sales Director
* Developed an ongoing calendar of programs that provided for sales opportunities all year resulting is sales of $10-12M annually.
* Established clear performance metrics for Sales Force that could be accessed and reviewed on an ongoing basis. Resulted in a heightened sense of accountability and increased productivity such as a 10% increase in the number of sales calls.
GLENN CONCIATORI PAGE 2
Lladro USA
Regional Sales Director Built business in Mid-West territory with total sales budget of $11.3M and a team of 5 Account Managers covering 11 States.
* Developed, managed and executed sales strategies at Marshall Fields and Von Maur Department Stores to achieve sales of $3M annually.
Nao Brand Director Reporting to VP Sales, led development of secondary Nao brand in the US and Canada including sales, marketing, managing independent rep groups and identifying areas for new distribution
* Took sales from $3.3M to $5.4M in one year, an increase of 63%.
Marketing Director Re-engineered go to market strategy by changing emphasis from sell-in to pull-through. Developed and executed all ad agency, promotional and public relations activities in the United States with a budget of $4M.
* Turned retailers into marketing partners-In Store Event at 150 retailers generated $3.5M in one day.
* Anticipating the decline of the collectibles market, broadened brand positioning to include gifts and home decor. Bridal and Mother`s Day items became the number 1 and 2 categories resulting in close to 20% of the overall sales.
* Developed and utilized consumer database of over 200,000 names to drive traffic to retailers to purchase. Segmented audience and offers to match consumer purchasing patterns
* Created and managed in house creative department to design and produce marketing collateral materials, reducing costs significantly, resulting in savings of $150k the first year. Managed all national advertising negotiating directly with magazines to receive -agency- discounts.
* Developed -Lladro University- training program with about 2400 sales associates per year and 15% sales increase per participating retail location.
Lladro Collector`s Society Director, Consumer loyalty membership organization Managed every aspect of organization including financial, membership marketing, program development and operations.
* Drove marketing and promotional strategies that resulted in paid membership increase from 67,500 to 99,300. This resulted in additional retail sales of at least $15M in the peak membership year.
* Proposed and marketed 5th Anniversary sculpture resulting in total sales of $11.4M at retail.
* Revamped operational, IT and customer service procedures to reduce costs while dramatically improving service; turned around requests from 90 day backlog to 24-48 hours.
INITIAL CAREER EXPERIENCE
Goebel Art-- Goebel, based in Rodental, Germany, is the manufacturer of ceramic figurines with sales during mid to late 1980`s of approximately $125M annually
Within a short period of time promoted from Product Manager, Hummelwerk ($30M in purchases per year to Director of Goebel Collectors Club, customer loyalty program for 145,000 paying members in the United States and Canada, at that time the biggest of its kind in the industry.
Promoted to Vice President of Marketing for both the MI Hummel figurine brand and Goebel Collectors Club. Managed advertising, promotions, marketing program development, support materials and consumer loyalty programs with sales of $55M annually and an annual budget of $2.5M. Recruited to Lladro to turnaround their consumer loyalty membership program.