Marketing Management

Title:Lee Hecht Harrison

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Name: L Harrison 'Hal' Thayer

Address: **** *** **** *****

City: Maitland

State: FL

Zip/Postal Code: 32751

Country:

E-mail: abpwwl@r.postjobfree.com

Primary Phone: 407-***-****

Background

Most Recent Job Title: Principal

Most Recent Employer: T3 Consulting

Career Level:

Availability or Timeframe:

Authorized to work in the US: Yes

Security Clearance:

Do you have transportation: Yes

Over 18: Yes

Education:

Languages Spoken:

Job Preferences

Desired Salary: Open

Willing to Relocate:

Desired Job Titles:

Desired Job Types:

Work Status:

Desired Shifts:

Desired Travel:

Category: Advertising/PR, Corporate Relations/Communication, General Management and

Administration, Marketing

Company Size:

Company Type:

Industry:

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Copyright c 1997- Lee Hecht Harrison, Inc.

L. Harrison

Hal Thayer

1906 Old Club Point

( Maitland, FL 32751 407-***-**** ( abpwwl@r.postjobfree.com

COMMUNICATIONS AND MARKETING MANAGEMENT PROFESSIONAL

Accomplished executive develops innovative strategies, persuasive messages, and cost-

effective campaigns that engage stakeholders, build brands and drive profitable growth.

Expert in combining business acumen, marketing strategy and communications know-how with

tactical implementation to achieve short- and long-tem gains in performance, revenue and

profitability. Demonstrated record of success in dynamic business environments across

diverse industries working closely with customers, CEOs and senior management. Results-

oriented leader builds high performance teams, solves problems and manages change. MBA in

Marketing & Finance.

Profile

BRANDING STRATEGIST & IMPLEMENTOR: Developed go-to-market plans and executed detailed

marketing campaigns that increased market share and top line revenues for both consumer

and professional services business sectors, including entertainment, financial services

and consulting.

COMMUNICATIONS CONSULTANT & COACH: Designed and instituted internal and external

communications strategies and plans that launched a financial services company,

established a consultancy, and repositioned a software company.

CREATIVE PROBLEM SOLVER & FACILITATOR: Skilled in analyzing problems, identifying

solutions, and managing execution by cross functional teams to achieve performance

objectives.

RELATIONSHIP BUILDER & MANAGER: Effective at building and managing both client and senior

management relationships through consultative engagements that produce mutually beneficial

outcomes and meet corporate financial objectives.

Functional Expertise

Marketing Management, Planning and Execution Corporate Communications / Public Relations

Branding / Positioning Image and Reputation Management Acquisition / Expansion / Retention

Marketing Market Research, Analysis and Segmentation Agency and Marketing Services

Management Advertising / Media Planning Six Sigma Green Belt Business Planning / Budget

Management Product Launch Marketing Internal Communications

PROFESSIONAL EXPERIENCE

T3 CONSULTING, Orlando, FL 2008present

Marketing, branding and business development solutions provider for start ups, not-for-

profits and professionals.

Principal

Deliver consulting services creating effective marketing strategy, branding/positioning

and communications solutions. Includes career transition and personal branding advisory

services through Lee Hecht Harrison, nationally known leader in talent management

solutions.

Created corporate positioning and communications strategy for VoIP B2B start-up.

Designed and launched business development/fundraising campaign targeted at health care

market for major local community charity.

Producing search strategies, guiding communications material development, coaching search

implementation best practices and facilitating skill development workshops for wide range

of professionals in transition.

EXPRESS SCRIPTS, INC

. (CuraScript, Inc), Orlando, FL 20062008

Leading national specialty pharmacy with $3.4B in sales delivering biopharmaceutical

drugs to patients served by physicians, health plans and pharma companies. Division of top-

3 PBM ESI in St. Louis, MO.

Senior Director

Marketing & Corporate Communications

Led all marketing, communications and branding strategy and implementation. Acted as

marketing consultant in support of

L. Harrison Hal Thayer Page Two

four (4) divisions. Created and developed all marketing communications, internal

communications, tradeshows and web marketing activities. Led team of 9. Directed graphic

design and web agencies.

Improved quality and quantity of marketing and communications by introducing management

discipline.

Designed and implemented marketing planning and budgeting methodology as foundation for

annual plan.

Consulted on lead generation marketing campaigns that resulted in sales increases and

cost reductions.

Created powerful corporate identity program unifying divisions around single, unique

brand image.

The RISCONSULTING GROUP LLC, Boston, MA 20052006

Established consulting firm specializing in innovative financial risk and capital

management solutions.

General Manager

Directed and managed core risk management business, and participated in start-up of new

off-shore insurance venture by visionary leader funded by major hedge fund in highly

entrepreneurial setting. Performed general management and marketing functions focused on

revenue generation, including managing client engagements, contract negotiations, business

planning and budgeting, and recruiting. Led team of 10.

Oversaw 5 successful long-term risk analysis client projects performed by PhD economists.

Negotiated $1M client contract for core risk management business.

Recruited and negotiated contracts of C-level management team for Bermuda-based start-up.

Contributed to business plan preparation and presentation for hedge fund investors.

NOVELL, INC

., Waltham, MA 20012005

$1B Linux/open source, systems networking and IT services company.

Vice President

Marketing: Corporate Communications

Transitioned into senior communications role after acquisition of Cambridge Technology

Partners by Novell. Directed public relations, sales communications and internal

communications driving Novell s repositioning as leader in Linux/open source software. Led

team of 9 plus PR agency.

Established Novell as leader in open source/Linux technology through repositioning and

new messaging that supported production of $10MM of new sales/revenue opportunities.

Led corporate communications function that produced 200+ press releases, 200+ media

interviews, multiple media days user conference programs annually, creating est. $10M in

earned media.

Expanded Novell internal communications to include groundbreaking intranet presence,

weekly newsletter and executive visibility program that enhanced employee engagement by

10%.

Managed all communications related to 3 corporate acquisitions and 4 reductions in force.

CAMBRIDGE TECHNOLOGY PARTNERS, Cambridge, MA 20002001

$600M eServices Internet/IT management consultant and systems integrator.

Vice President

Corporate Marketing, Communications and Branding Worldwide

Recruited to strengthen corporate brand, lead repositioning, and rebuild department in

support of corporate turn-around. Managed client team support, proposals, events,

marketing communications, web marketing, public relations, analyst relations and

advertising. Team of 12 plus PR and ad agencies.

Slowed sales decline by returning CTP marketing function to operational effectiveness

after market contraction, including restructuring department, outsourcing non-core

activities and team building.

Preserved market position and value perceptions by developing and implementing aggressive

campaigns in support of back-to-basics sales and marketing initiatives that improved brand

preference by 7%.

Produced award-winning Thought Leadership campaign that differentiated CTP.

LIBERTY FINANCIAL COMPANIES, INC

., Boston, MA 19982000

Diversified $61B asset management and accumulation company in mutual funds, annuities,

wealth management and financial services. A Liberty Mutual Group Company; acquired by

Fleet Bank, then BoA.

Vice President

Corporate Communications

Recruited into corporate center to elevate quality and effectiveness of communications

and marketing/brand development effort. Led team of 2 plus PR and ad agencies.

Built corporate image and shareholder value by developing communications and positioning

strategy, staffing department and launching marketing plan for LFC s 8 business units.

Reduced costs by 10% through hands-on management of all marketing communications, public

relations, direct marketing, database management and employee communications programs.

L. Harrison Hal Thayer Page Three

GE CAPITAL SERVICES

(Financial Guaranty Insurance Co.), New York, NY 19861998

Leading $3B financial services and AAA-rated bond insurance company guaranteeing

municipal bonds, asset-backed and mortgage-backed securities. A General Electric company.

Group Leader

- Marketing & Communications (1995 - 1998)

Promoted to lead marketing/communications functions as corporate leadership team member

charged with company reengineering and acquisition-based diversification. Led staff of 6,

teams of 15 plus PR/ad agencies.

Headed business development action team as part of reengineering. Outcomes included new

business launches, new distribution strategies and redesigned marketing function.

Directed institutional investor awareness initiative. Improved market acceptance and

perceptions.

Reengineered processes, re-deployed resources and reduced staff. Decreased expenses 35%.

Successfully maintained leadership image and customer preference despite reduced market

share and #3 position through artful messaging and targeted delivery.

Vice President - Director

of Marketing (1993 - 1995)

Appointed to launch and direct new marketing function. Led team of 12 plus PR and ad

agencies.

Credited with $11M of leads after building product management-based marketing department.

Changed market perceptions through 100+ marketing communications projects annually,

including marketing/sales collateral and events. Awards for annual reports, brochures, and

internal communications.

Vice President - Director

of Corporate Communications (1986 - 1993)

Created department and directed all corporate communications and investor relations

(institutional and retail) for start-up gone public, later acquired by GE Capital.

Supervised team of 6 plus PR and ad agencies.

Built strong brand and coached marketing into communications-resistant organization.

Constructed and implemented communications plans with annual budgets of up to $5M.

Media relations work gained coverage in Wall Street Journal, NY Times, Barron s, Forbes,

The Economist.

Managed successful product introductions and company entry into U.K., France, and Japan.

PREVIOUS RELEVANT EXPERIENCE

HOME BOX OFFICE INC

., New York, NY

A Time Warner Company.

Director, HBO Advertising

Manager, CINEMAXMarketing / Manager, HBO Advertising

Assistant Manager, Multi-Pay Marketing

EXECUTIVE OFFICE OF THE GOVERNOR, Boston, MA

Michael Dukakis, Governor.

Appointments Secretary

to the Governor

Director of Advance

EDUCATION

General Electric Management Programs, Stamford, CT

Six Sigma Quality Greenbelt Champion Training (1998); Marketing Champion Workshop (1997);

GE Toolkit (1995); Boundaryless Customer Sales Program (1994); Negotiating Skills (1993);

New Leaders (1992).

GRADUATE SCHOOL OF Business, COLUMBIA UNIVERSITY,

New York, NY

MBA

- Marketing and Finance

Amherst College,

Amherst, MA

BA

- English - Cum Laude

AFFILIATIONS

AMHERST COLLEGE,

Amherst, MA 1980 Present

Class Agent, Amherst Annual Fund

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