Manager Sales

Walter Hutchins

Email: *********@********.***

Address: * ******* ****

City: North Salem

State: NY

Zip: 10560

Country: USA

Phone: 914-***-****

Skill Level: Senior

Salary Range: $65,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

iWalter J. Hutchins

Phone/Fax 914-***-**** Mobile 914-***-****

*********@********.***

Professional Summary:

Accomplished senior marketing executive with extensive experience specializing in

strategic development of integrated marketing programs for sports and entertainment properties, retail sales, brand evolution, media cultivation. Iaiim a team leader with decisive management style.

Corporate Partnerships consultant, Vermont Sports Ventures-- 2007- Present

Providing sponsorship sales, strategic planning and marketing for naming rights and all related advertising for a 7,000-seat sports and entertainment arena complex, media properties. Director of communications for team franchises (ECHL Hockey, Indoor Soccer) entertainment, and conventions. Manage ongoing site planning, design development and net zero energy consulting for tenant/partner, University of Vermont.

Marketing consultant, CultureCatch.com-- 2005 aii 2006

Developed strategic marketing partnerships with advertisers seeking an audience of pop culture consumers utilizing Web-enabled mobile viewing, such as POD and VIDEO casting for Culture Catch.com. A web-zine that produces content through interviews and special events with artists from music, literature, drama, and visual arts.

Marketing consultant, GM R*Works -- 2004

Account manager for a full-service agency, planning promotions, sponsorships, and field events for consumers and GM brand dealerships. Created, hospitality, and marketing programs for the Twentieth Annual NASCAR sponsorship for Mr.Goodwrench. Planned cross-promotional opportunities for GM luxury brand Cadillac with Time-Warner jazz events.

Marketing communications manager, Swiss Army Brands -- 1996 - 2003

Managed activation for sponsorship programs and special events, including celebrity golf, extreme skiing, extreme snow boarding and mobile marketing. As Victorinox knives and tools Product manager, I lead creative design and production of merchandising displays, packaging, collateral materials and coordinated trade shows. Implemented motor sport licensing programs with NASCAR driving teams.

Wilder Works LLC-- Est.1994

Founder of a consulting agency providing regional field sales support for Swiss Army Brands. Initiated licensing programs with premier ski resorts and NASCAR motor sports teams;

Wrote POV recommendations for special event sponsorship opportunities; analyzed sales data based on TV and radio rotations.

Consultant to Wal Mar International. Planned strategic direction for importing Norwegian water, VOSS, into the US market;

Recruited executives for clients such as, NIKE, Claritin, Viacom, Tracey Locke Partners.

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Marketing manager, Advantage International -- 1993 - 1994

Market manager for Soccer Blast USA, an interactive youth fan fest program that toured 36 major markets. Developed strategic marketing alliances with ESPN, national and regional pro soccer leagues. Handled pro talent appearances, hospitality, announcing and color work during exhibition games.

Sales manager, Ski View USA -- 1991 - 1993

Lead sales management for outdoor advertising at 150 ski resorts in the Ski View USA network. Created and produced on-site promotional events for clients such as CBS, GM, Alamo, Panasonic, Coke, Nestle, Schick, and Coors.

Consultant, American Grand Prix Association -- 1990

Event organizer for a professional grand prix horse show on the AGA circuit, coordinated site

planning, communications, sponsorships, and competitor hospitality.

Consultant, Womenaiis Pro Ski -- 1989 - 1990

Coordinated site planning, communications, sponsorships, and athlete hospitality for the womenaiis professional ski racing tour featuring world-class international racers.

Production Coordinator, American Isuzu Motors Inc. -- 1989 - 1990

Consultant for Isuzu Ski the Northeast Championship with Womenaiis Pro Ski, Stowe Winter Fest, and ESPN.

EDUCATION 1980

University of Vermont, B.S.

Proficient in Italian and German

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