Bruce E Reineke
Email: ********@******.***
Address:
City: Gainesville
State: VA
Zip: 20155
Country: USA
Phone: 703-***-****
Skill Level: Any
Salary Range:
Primary Skills/Experience:
Versatile Automotive Aftersales Area Manager of 25 years trained by BMW of North America in Fixed Operations after doing 11 years of retail experience with Mercedes Benz at positions of Service Manager, Service Advisor, and Technician. Thrives in dynamic, challenging and fast-paced professional environments. Assertive and enthusiastic, with extensive knowledge of Service and Parts operations and an unsurpassed worth ethic, with capability of implementing systems and processing improvements as needed. Applies in-depth knowledge of industry trends and shifts to offer valuable insights on opportunities for new growth and business expansion in Fixed Operations.
Educational Background:
High School Dipolma from Wapakoneta High School, Wapakoneta OH 1/2001 to 5/1972 (Automotive)
Job History / Details:
Summary
Versatile Automotive Aftersales Area Manager of 25 years trained by BMW of North America in Fixed Operations after doing 11 years of retail experience with Mercedes Benz at positions of Service Manager, Service Advisor, and Technician. Thrives in dynamic, challenging and fast-paced professional environments. Assertive and enthusiastic, with extensive knowledge of Service and Parts operations and an unsurpassed worth ethic, with capability of implementing systems and processing improvements as needed. Applies in-depth knowledge of industry trends and shifts to offer valuable insights on opportunities for new growth and business expansion in Fixed Operations.
Highlights
Demonstrates comprehensive knowledge of automotive dealership fixed operations
Strong technical proficiency of factory and retail experience
Able to make sound business decisions, understand requirements of position
Not afraid accepting ownership of position and job responsibilities
Capable of analyzing, evaluating, making decisions in area of responsibility
Always wIling to assist, go beyond job responsibilities
Constantly sharing information providing feed-back
Acts in best interest of company at all times
Willingness to engage in business discussions challenges
Ability to engage in challenging business environment situations
Provides direction, encourages dialogue
Experience
January 1988 to July 2012
BMW of North America Woodcliff Lake, New Jersey
BMW Aftersales Area Manager DC Metro Eastern Region
Retired July 1, 2012
Liaison between BMW of North America and franchised dealers representing the BMW brand. Vast knowledge and understanding all areas about Aftersales including, Customer Satisfaction, Customer Retention, Service and Parts Operations, Parts Inventory Management, Warranty Policies Procedures, Vehicle Trade Assist/Buyback procedures, knowledge of lemon law applications, Training Technical and Non-Technical, BMW CORA & Added Value Premium requirement, BMW CenterNet, DCS (Dealer Communication System), MPI Edge World Class Inspection, DPS (Dealer Product Services), Financial Statements. Familiar with ADP and Reynolds & Reynolds DMS, workshop production, shop efficiency, productivity, Technician Utilization, computer literate, user of Microsoft Excel, Word, Power Point and Outlook.
September 1987 to December 1987
Henry's Foreign Car Service and Repairs Fort Worth, Texas
Mercedes Benz Technician
March 1986 to August 1987
Ryan Motorcars Mercedes Benz Division Ft. Worth, Texas
Service Manager
May 1982 to March 1986
Ryan Motorcars Mercedes Benz Division Fort Worth, Texas
Service Advisor
December 1976 to May 1982
Ryan Motorcars Mercedes Benz Division Fort Worth, Texas
Service Technician
January 1973 to January 1977
United States Air Force
Aero Space Ground Equipment
Honorary Discharge
May 1975 to October 1976
Tony Plenk's Garage Mercedes Benz Service and Repairs Fort Worth, Texas
Mechanic
Education
1972 Wapakoneta High School Wapakoneta, Ohio
High School Diploma Automotive
Awards and Recognition
BMW NA Retirement 25 years July 2012
BMW NA 20 Year Recognition January 2008
Award NHRA Division 4 Top Alcohol Funny Car Championship 2006 (Team)
Award NHRA Division 4 Top Alcohol Funny Car Championship 2005 (Team)
BMW NA Employee Recognition Award January 2005
BMW NA Recognition Award November 2001
BMW NA Recognition Award December 1999
BMA NA 10 Recognition Award April 1999
Dale Carnegie Human Relations Award March 1998
BMW NA Recognition Award August 1995
Mercedes Benz North America Star Service Advisor Award 1986
Mercedes Benz of North America Star Technician Award 1980
USAF Recognition Top 7 percentage Graduate from Basic Training 1973