Sales Manager
Resume:
Title:Melissa Denton
***********@*****.***
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Name: Melissa Denton
Resume Details
Military Service: None
Security Clearance: None
Willing to Relocate: Yes
Acceptable Travel: Up to 50%
Career Level: Senior Career (5+ years of experience)
Years of Experience: 15+ Years
Last Updated: 12/14/2010
Highlighted Skills:
Resume Summary:
Resume:
MELISSA DENTON
***********@*****.***
8332 Kolmar Avenue
Skokie, Illinois 60076
SUMMARY
Innovative, strategic and organized Marketing Manager with over 15 years experience
developing and managing products and processes. Areas of expertise include project, people
and agency management; medical healthcare; customer relationship marketing; direct to
consumer marketing; consumer promotions; sales; advertising and public relations. Led
cross-functional teams of sales and marketing professionals and managed multi-million
dollar budgets.
AREAS OF EXPERTISE
Customer relationship marketing
New product launch
Campaign development
Payor marketing
Cross functional team leadership
Sales leadership and communication
Interactive marketing
Strategic and tactical brand planning
PROFESSIONAL EXPERIENCES
ABBOTT LABORATORIES, North Chicago, Illinois
2001
2010
A global, broad-based health care company devoted to discovering new medicines, new
technologies and new ways to manage health.
PRODUCT MANAGER II, Immunology
2007
-2010
Developed marketing strategy based on brand index, category index and proprietary data to
increase brand awareness and new prescriptions. Quantified business opportunity and
evaluated profitability and ROI.
Launched Humira Psoriasis to dermatologists and patients with innovative multi-channel
integration (branded website, branded banners, retention content development, podcast and
email awareness campaigns and branded direct mail messaging)
Managed multi-million dollar agency budget and relationship to measure direct to patient
persistency brand messaging, payor marketing initiatives and communications to increase
prescription adherence. Exceeded patient enrollment into the myHUMIRA retention program by
70%.
Directed multiple and complex project plans to ensure that development initiatives
aligned to strategy and tactical timeline (acquisition, conversion and retention)
initiatives to increase customer engagement and personalization. Award winning disease
awareness website. Email campaign exceeded industry average click thru rate of 58% vs 10%.
PRODUCT MANAGER I, Anti-Infective
2006
2007
Collaborated with key stakeholders to identify and define new opportunities to optimize
managed health care presentations and payer market opportunities.
Developed marketing initiatives to provide a value proposition for the payer channel
including Medicaid, Medicare and Commercial customers for consultant meetings.
ROTATIONAL PRODUCT MANAGER, Cardiovascular
2004
2006
Built a collaborative team environment, to resolve multiple stakeholder interests
(Medical, Regulatory, Compliance, Legal, Post Marketing Safety and Senior Management) to
achieve business objectives.
Researched and identified market segments and developed ROI program measurements to
increase weekly prescriptions and track new writers for sales and marketing to measure
program effectiveness.
Tested and tracked messaging with specialist and representatives before launching new
sales aid campaign for both cardiovascular products.
PRIMARY CARE SALES REPRESENTATIVE
2001
2004
Team Coordinator
: Set vision and strategy for territory management to increase market
share for cardiovascular and anti-infective products including: Tricor, Tarka, Mavik and
Omnicef.
Facilitated product hospital managed care formulary addition.
Increased market share from 29th to 9th in the Central Region (2003) as a cardiovascular
representative.
CHICAGO TRIBUNE, Chicago, Illinois
1997
2000
TRIBUNE is America s largest employee-owned media company, operating businesses in
publishing, interactive and broadcasting. In publishing, Tribune s leading daily
newspapers include the Chicago Tribune.
ASSOCIATE MANAGER
Interacted with senior management and staff across multiple departments to garner program
buy-in.
Analyzed market research and sales to provide advertising, sales and competitive
recommendations.
Acquired and retained subscribers by segmenting product and price promotions.
Developed micromarketing strategies for business-to-business partnership.
Branded the Owner-Subscriber subscription campaign and exceeded sales and content goals;
received Consumer Marketing & Sales Team Award.
MZD Advertising Inc
. Niles, Illinois
1995
- 1997
A full-service marketing, advertising and public relations agency.
ACCOUNT EXECUTIVE
Client: Coca-Cola Bottling Company of Chicago
Provided leadership in formulating a micro marketing strategy for independent retailers
by partnering with sales and distribution channels to coordinate community events and
retail promotions.
Built relationships with internal and external partners to ensure successful development
of partnership and the products involved; demonstrated excellent communication on a daily
basis.
Managed multi-million dollar diversity marketing budget including spot radio and TV
placement.
Branded the CommUnity Network television and print campaign to prioritize community
initiatives.
Burrell Communications, Chicago, Illinois
1991
- 1995
A full service marketing communications company known for its premier status in
multicultural marketing, leadership, solid strategic approaches, creative astuteness, and
forward thinking.
ACCOUNT EXECUTIVE
Clients: Quaker Oats Company, Brown Forman Beverage Company, Alberto Culver, Mary Kay
Cosmetics
Coordinated national promotions including more than 100 retail events on behalf of
consumer packaged goods, beverage, health and beauty clients.
Repositioned clients within industry by defining market segmentation goals.
Developed innovative trial campaigns to support 10-city brand marketing campaign.
Negotiated product placement and shelf positioning with strategic retail partnerships.
Co-managed the company s first integrated marketing program: The Quaker Oats Company
Voices of Tomorrow Program and received a Golden Trumpet Award from the Publicity Club of
Chicago.
EDUCATION
Master of Business Administration,
Marketing Management, DePaul University, Chicago,
Illinois
Bachelor of Science
in Journalism, Ohio University, Athens, Ohio
AWARDS & RECOGNITION
Abbott Pharmaceutical Products Division-President s Award, Humira Psoriasis Launch Team
Leadership Award, Abbott Black Business Network
President s Leadership Award, Partnerships Chairperson; National Black MBA, Chicago
Chapter
DTC Perspectives, Digital Media Campaign, Silver Winner
www Health Awards Patient Education Content Web Site; Pharmaceutical Company
eHealthcare Leadership Award; Consumer Disease Focused Website
PROFESSIONAL AND COMMUNITY AFFILIATIONS
Healthcare Business Women s Association, Chicago Chapter
National Black MBA Association, Chicago Chapter
Delta Sigma Theta Sorority Inc., Evanston Northshore Alumnae Chapter
Alzheimer s Association, Greater Illinois Chapter
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