Matthew Mercil
Email: *********@********.***
Address: ***** ******* ***
City: North Miami Beach
State: FL
Zip: 33160
Country: USA
Phone: 917-***-****
Skill Level: Entry
Salary Range: $60,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Matthew Mercil, MIBA
*********@********.*** 917-***-****
19390 Collins Ave., N. Miami Beach, FL 33160
Qualification Summary
Business Development Strategic Planning Operations
Dynamic management professional with record of achievement spanning business development, strategic planning, and operations, holding particular specialization in E-Commerce business platforms. Proven ability to devise and execute strategies to drive business growth, build client base, and increase market presence across international borders. Demonstrated capacity to formulate, develop, and implement integrated marketing and sales initiatives to engage target consumers and generate new business leads. Diligent and organized manager with history of helping to build and oversee efficient sales and distribution networks. Adept in SEO and online marketing. Customer-focused professional who can embody corporate values, culture, and messaging in relations with both prospective and existing clients.
Areas of expertise:
Business Development Strategic Planning Operations International Business
Marketing Strategy Online Marketing Sales Leadership Sales Operations Distribution
Performance Modeling Forecasting Market Research Analysis Customer relationship Management
TechnoMarine Miami, FL 2010 to Present
Privately-held, international firm designs, manufactures, and markets luxury watches; based in Geneva, Switzerland, TechnoMarine operates in Europe, Asia, and the U.S., and is comprised of more than 200 employees.
E-Commerce Coordinator 2012 to Present
Promoted by TechnoMarines U.S. CEO and Sales Operations Director to E-Commerce Coordinator position to help launch and govern the companys first-ever business-to-consumer E-Commerce platform. Collaborated with executive officers to establish an effective operating framework for the platform, helping to design the sites functionality, distribution methods, and lead customer-to-client interaction training efforts to ensure a seamless deployment. Preside over platforms daily operations, overseeing sales, distribution, customer service, online marketing, and reconciliation of all client transactions. Attracted more than 46,000 YTD unique visitors to the site from across the globe, including North America, Europe, Asia, and South America; formulated and implemented targeted marketing strategies based upon in-depth analysis of consumer demographics to increase site traffic. Helped to add more than 200 new customers to TechnoMarines client base each month, positioning E-Commerce platform to serve as an effective lead generation and conversion tool. Achieved 30% average growth in site visitors each month since launch through online marketing and SEO initiatives; developed and implemented comprehensive SEO strategy to increase site visibility and engage prospective users, including use of watch and fashion online blog postings, Facebook updates, and Twitter feeds. Drove consistent, sustained growth in E-Commerce sales, delivering 10% average monthly growth in sales volume and 12% average monthly growth in revenue. Guided platforms strategic direction through development and presentation of weekly forecasts, sales objectives, traffic rates, product turnover, and sell-through rates to the U.S. CEO and Sales Operations Director.
Sales Administrator 2010 to 2012
Directed sales and distribution with authorized retailers and national chain accounts, ensuring efficiency, organization, and identifying and capitalizing upon opportunities to promote strategic growth and expansion. Oversaw $2M in product sales to authorized independent retailers in the Southeastern U.S., $3.5M to national chain accounts, and $500K to authorized independents in Canada. Delivered $1.2M in sales with Amazon.com, a key national account, to fulfill demanding sales quota; led collaborative efforts to attain high sell-through rate and effective point-of-sale presentation on the Amazon website.
MATTHEW MERCIL
917-***-**** PAGE 2
Grew expansion with 4 new independent doors in 3 month period in the Southeastern U.S, fostering growth in company revenues and market presence. Created and implemented tools and programs to strengthen customer service of clients, enhance communication between vendor and retailer, and better organize ordering systems.
Prior Experience
Compass Group Davie, FL 2008 to 2010
Multinational foodservice company with operations in more than 50 countries and nearly $26M in annual revenue.
Assistant Helped to maintain consistent operating capacity and minimize controllable costs through management of food product and beverage inventory. Developed demand forecasts to help guide production and inventory levels. Administered employee schedules, including coordination of paid time-off and holiday staffing.
Education
Wayne Huizenga School of Business Davie, FL
Masters in International Business
Shanghai University of Finance and Economics Shanghai, China
Masters in International Business: International Field Seminar
Nova Southeastern University Davie, FL
Bachelors in Business Administration
Professional Affiliations
Academy of International Business
Member
Emerge Broward Leaders
Member
Kappa Sigma Fraternity
Member