Marketing Medical

Title:Ayeda Ravindran

abpva4@r.postjobfree.com

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CANDIDATE ID: 2552053

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EDUCATION:

EXPERIENCE: 0

WILL RELOCATE: No -

JOB WANTED:

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TELEPHONE:

EMAIL: abpva4@r.postjobfree.com

HOMEPAGE:

HOTTEST SKILLS: market, marketing, medical, brochure, content, newsletter, public

relation, campaign, emergency, health, healthcare, patient, advertising, promotion, sale,

strategic, aids, clinic, occupational health, surgery

REVISION: 07-SEP-02

RESUME:

Tina Pacheco

Qualifications

CONTENT PROVIDER/WRITER: Conceived travel web site

([1]http://www.travelturkey.com), provide content, and marketing of

the site. Advised and provided content for e-commerce programming site

([2]http://www.melior.com).

JOURNALIST: General assignment reporter covering everything from the

police beat to politics.

TEACHER: Taught English as a second language in Korea and Turkey. Then

traveled to other parts of Asia, Africa and Europe.

MARKETING AND PUBLIC RELATIONS: Wide range of hands-on experience in

healthcare industry from writing strategic, business and marketing

plans, consumer brochures to overseeing advertising campaigns to

sales.

START-UPS: Since 1982 with the opening of a de novo hospital all of my

management positions have been start-ups. In some cases it was

starting a new company in other instances there was an existing

company, but one without a marketing or physician services function.

Education

Bachelor of Arts

in journalism with a double minor in English and

political science

.

University of Arizona,

Tucson

Work History

Web Site Owner/ Content Provider

[3]Travel Turkey officially came on-line in June 1997. On our first

anniversary we recorded 8,000 visitors a month. Designed structure of

the site, researched links, wrote copy, plus marketing of site.

Advisor and content provider to [4]melior.com, an e-commerce provider

site.

June 1996

-presentJournalist

General assignment reporter covering everything from the police beat

to politics for local CBS- affiliate, KOLD-TV. Also edited film and

video.

1976

-1979English Teacher

Taught English as a Second Language (ESL) to adults and children. In

Seoul, Korea taught small conversational classes from very beginners

to advanced students at Lee Ik Hoon Language School. In Istanbul,

Turkey taught larger classes of beginners at Dilko English.

Feb. 1995

- March 1996 and June 1996 - Sept. 1996Marketing and Public Relations

Director of Physician Services, UniMed/San Gabriel Valley Medical

Center, San Gabriel, CA.

Established department. Assisted physicians in buying/selling

practices, recruitment, research for medical staff development plan,

leasing medical office space, practice marketing and contract support.

Unofficially supported sole Public Relations specialist with layout

advise and proofreading.

1992

-1994Consultant, Prognosis

Working with one physician developed a six-man mutli-specialty clinic,

negotiated with hospital to gain a $500,000 assistance package.

Working with other physicians wrote business and marketing plans,

developed collateral pieces such as patient newsletters, plus worked

with a Hispanic medical organization (CHAMA).

1991

-1992 and 1988-1990Director of Marketing, Western Medical Center, Santa Ana, CA

Established department

. Wrote marketing plans, departmental brochures,

employee newsletter. Worked with graphic artists to establish a

corporate identity with our printed pieces. Computerized and promoted

our Physician Referral service. Organized and promoted special events

such as AIDs education program for dentists.

1990

-1991Director of Marketing, San Gabriel Valley Medical Center

Established department. Wrote marketing plans for Emergency Department

and Open Heart Surgery program. Successfully, wrote response to RFPs

from local municipalities to gain new occupational health business

provided by the Emergency Department.

1986

-1988Director of Marketing, Uro-Tech Management, Houston, TX

Established department. Wrote and implemented 8 individual marketing

plans for joint venture lithotripters (to treat kidney stones) from

Ft. Lauderdale, FL to Glendale, CA. First joint venture was up within

in first 90 days of arrival. Wrote consumer brochures, and worked with

ad agency to develop print magazine campaign. Because of my initial

research and knowledge about kidney stones and lithotripsy, I was

assigned to North Carolina legal team, which won a legal battle

allowing the procedure to be performed on an outpatient basis.

1995

-1996Director of Community

Relations, AMI-Springfeld Community Hospital,

Springfield, MO

Established department for this de novo facility. Wrote brochures and

worked closely with local ad agency developing promotion materials for

physicians and the public. Worked with Ogilvy & Mather (Houston) on

television campaign. Wrote open house plan that was later used as a

model for other facilities. Wrote and implemented marketing plan for

Emergency Room. Responsible for media relations.

1982

-1985Assistant Director, Community Affairs, Tucson Medical Center, Tucson,

AZ

Responsible for writing, editing and printing of all hospital

publications for this 550-bed hospital, including monthly employee

newsletter. Responsible for media relations and news releases.

1979

-1982Coordinator, Community Relations, Tucson General Hospital, Tucson, AZ

Responsible for employee newsletter, assisting Foundation with public

relations support and a limited number of hospital brochures.

Responsible for media relations and news releases.

Reporter, KOLD-TV, Tucson, AZ

General assignment reporter, but specialized in government issues and

elections.

Awards and Distinctions

* Recognized as an outstanding teacher at Lee Ik Hoon.

* Public open house attendance of 5,000 people at AMI-Springfield

Community Hospital set an AMI record (including international

ceremonies) that was never equaled.

* For excellence in public relations, a first place award for a

physician newsletter and an honorable mention for a newspaper

supplement from the Missouri Hospital Association.

* Past President of the Arizona chapter of the Society for

Healthcare Marketing and Public Relations.

Contact Information

E-mail address: abpva4@r.postjobfree.com

References

1. http://www.travelturkey.com/

2. http://www.melior.com/

3. http://www.travelturkey.com/

4. http://www.melior.com/

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