Kay McFarland

Email: abpv3n@r.postjobfree.com

Address: ** ****** **.

City: Middletown

State: CT

Zip: 06457

Country: USA

Phone: 860-***-****

Skill Level: Director

Salary Range: $60,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Resume of KAY MCFARLAND

12 Hobson St., Middletown, CT 06457

860-***-****

abpv3n@r.postjobfree.com

OVERVIEW

Subject-matter expert (SME) in business writing with fifteen years` experience in developing and delivering writing training for large corporations. Today she is the principal designer for Salient, Inc., wearing three hats - project manager, instructional designer, multimedia developer. Her past eLearning designs have been customized for the health care industry; in the pharmaceutical industry they are required training for over 160,000 employees. These programs have met with universal acclaim from pharma employees - a feat that Salient clients say is unprecedented in their experience, and all the more surprising since each of the programs concerned was mandatory.

Kay`s latest project for Salient: An eLearning supplement to The Good Documents Series(tm) called Navigating Social Media. This program serves to reinforce the values and good writing practices emphasized in the original training - but it goes one step further: it extends them into the realm of social media.

PROFESSIONAL EXPERIENCE

Salient, Inc. 1997 - Present

Chief Design Officer (2001 - Present)

Participation in all critical decisions of corporate strategy: industries to pursue, products to develop, and marketing methods and campaigns. In design, primary responsibility for everything from program conception to LMS integration and final testing:

>conception - creating a program outline that reflects client needs and objectives;

>script development - collaborating on storyboarding & writing/editing of all scripts;

>sound - coaching studio performers, audio recording, sound editing;

>Flash design - choreographing audio, text, animation, and interactivity in Flash;

>testing - coordinating testing and integration of programs into either Salient`s own training portal or a client`s LMS;

>print collateral - designing printed job-aids to supplement the online training.

Participation in other critical activities:

>sales - client presentations, assessing client needs, drafting proposals;

>contracts - review and modification of client contracts and SOWs, including negotiating key provisions on intellectual property, copyrights, licensing;

>technology investments - determining key expenditures (e.g., software, LMS/LCMS);

>vendor relationships - managing technology vendors.

Key milestones in eLearning

>Bad Documents(R) - required training for two major U.S. pharmaceuticals companies.

>The Email Excellence(R) Series - a five-part off-the-shelf program for corporations of any size, available through Salient`s training portal.

>The Good Documents Series(tm) - off-the-shelf program for small- to mid-sized pharma and medical device companies, available through Salient`s training portal and already been deployed at six mid-sized pharma companies (1200-2000 employees).

>Reinforcement modules. Customized online supplements and reinforcement pieces for all pharma courses, e.g., Effective Call Notes, Good Voicemail Practices.

>International versions. Created versions of online supplements and reinforcement pieces for all pharma courses, e.g., Effective Call Notes, Good Voicemail Practices.

Master Trainer & Senior Designer (1997 - 2001)

Before spearheading the company`s move into multimedia, primary responsibilities included:

>delivering Salient`s instructor-led programs to private health insurance and Medicare carrier clients;

>becoming a Master Trainer (a trainer of other trainers) in four discrete programs;

>managing contract trainers;

>leading Salient design teams for a number of new instructor-led programs, including PhoneGrammar and Bad Documents(R).

SecurityLink, Inc. 1985 - 1995

Sales Manager (1991 - 1995)

Hired, trained, and managed a staff of ten sales representatives:

>designed and delivered the company`s first sales training program: a three-part series for new hires;

>designed and delivered three additional programs to support the sales team in their efforts to prospect for new clients and conduct effective mailing and telemarketing campaigns;

>conducted on-going role-playing and video-taping exercises with sales representatives;

>assigned sales territories and set goals;

>organized budget information and presented it to general manager;

>consistently met and exceeded sales quotas.

Sales Representative (1985 - 1991)

Sold residential and commercial electronic security systems. By the end of the second year achieved two milestones: 1) record-breaking sales results with an annual sales volume of $700,000 and 2) the acquisition of two of the company`s largest commercial accounts.

Stone School of Business 1983 - 1985

Student Recruitment Coordinator

Recruited high school Seniors in over 200 Connecticut and New York schools using classroom presentations and telemarketing campaigns:

>wrote scripts for the classroom presentations, designed the companion visual aids, delivered presentations;

>trained new classroom presenters;

>hired and trained telemarketing staff.

TECHNICAL EXPERIENCE

Flash, Articulate Presenter, Photoshop, Illustrator, Sound Forge, InDesign, Word, PowerPoint.

SAMPLES

To view samples of Kay`s work, please visit:

http://www.gooddocuments.net/samples.cfm

http://www.emailexcellence.com/business-writing-training-managers-elearning.cfm

EDUCATION

B.A. in Psychology; Minor in Art: Albertus Magnus College. Graduated with honors.

SPECIAL INTERESTS

Interior design and home staging; community theater; providing foster care for dogs in the Guiding Eyes for the Blind guide dog program in Patterson, NY.

luding negotiating key provisions on intellectual property, copyrights, licensing;

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