Brendan Major
Email: *********@********.***
Address: ** ********* **
City: Danbury
State: CT
Zip: 06811
Country: USA
Phone: 914-***-****
Skill Level: Management
Salary Range: $100,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Brendan J. Major
Danbury, CT - 914-***-**** - *********@********.***
www.linkedin.com/in/brendanmajor
Business Development Leader
Technology * Relationships * Analysis
Marketing professional with 7+ years corporate enterprise experience. Success record in the advertising, healthcare, financial, retail products and entertainment industries.
*Winning social media campaign development
*Expert SEO/SEM advertising strategy
*Excellent cross-level sales presentation
*Metrics, data trending and market intelligence reporting
*Extensive sales forecasting
*Effective marketing promotion campaigns
*Press releases and public relations
*Strong written and verbal communications
*Advanced Excel Certification
*American Marketing Association, member
Software/Cloud: MS Office, Outlook, Word, Excel, PowerPoint, Access, Customer Relationship Management (CRM), SalesForce.com, SPSS, SAP, SQL, Ad Hoc, Visual Basic, HTML, FTP, Photoshop, DOS, Apple Mac OS X, Microsoft Windows 3.1/95/98/ME/NT/2000/XP/Vista/7/8/RT, Facebook, YouTube, LinkedIn, Twitter, Google+, Google Analytics
Career Experience
Co-Founder, Imagimind Studios - Greenwich, CT 2012
*Awarded 2012 CT Film Festival 'Best Commercial'
*Co-Produced spot for the UFC and Edge Shave Gel
*Negotiated with Ad. Agencies to develop Next-gen 3D App content
*Designed SEO based advertising campaigns for all media platforms
*Tripled YOY sales volume and closed an average of 45% of all leads
*Produced 3D Animated product showcase for the New York Design Center
*Prepared and drafted client contracts by means of extensive legal research
*Utilized SEM on YouTube, Google, Linkedin, Facebook, Twitter and Google+
*Supervised 6+ employees and contractors to accomplish goals and objectives
*Established RFP/RFI process, ensuring drafts were reviewed by team members
*Managed business and financial records to adhere to corporate law requirements
*Developed PR strategy that ranked on Yahoo News which received thousands of hits
Market Development Manager, Agfa Healthcare - New York, NY 2008 - 2012
*Individually provided $2.5M+ in qualified healthcare IT opportunities annually
*Consistently exceeded new business targets by 40% annually as presented in plan
*Developed and executed annual marketing campaigns utilizing relevant market research
*Coordinated and presented data/trending metrics of market development operations to VP
*Company-wide rollout and implementation of SalesForce CRM
*Provide direct input and strategy on Global Social Media Board
Business Analyst, American Express - New York, NY 2008
*Generated $300K+ in revenue over 5 month time period
*Analyzed fortune 500 clients and presented actions to affect the current state of their business
*Developed analytical reports for high volume businesses from insight and intelligence data
*Liaised with 12 client account manager to directly impact client marketing strategies and value
Sales Operations Coordinator, Philips Healthcare - White Plains, NY 2006 - 2008
*Developed forecasting probability report system for book of business $60M+ per month
*Implemented strategic national comparative analysis tracking results of 210 accounts
*Completed development of integrated reporting for 18 state-zone sales activity funnel
*Facilitated customer turnover for 300+ orders in accounts receivable and credit
Brand Manager, Red Bull, Inc - New York, NY 2003 - 2007
*Developed extensive relationship-based marketing plans
*Advised and motivated group as team leader in meeting marketing plan goals
*Integrated new product access at 6+ key marketing events
Public Relations Intern, MTV Networks - New York, NY 2005
*Assisted publicists in writing press releases to major US news organizations
*Developed and pitched press articles to numerous university newspapers
Advertising Intern, North Castle Partners - Stamford, CT 2005
*Assisted with the design and launch of major campaign for the Advertising Council
*Created collegiate based re-branding and marketing program for Hershey's
Education
Manhattan College, Riverdale, NY
Bachelor of Science May 2006, Marketing
Relevant course work: Consumer Behavior, E-Marketing, Essentials of Marketing, International Marketing, Marketing Management, Marketing Research, Product Management, Statistics
American Cancer Society, Volunteer
CompUSA, Advanced Excel Certification
Lorman, Cold Calling Mastery Certification
Manhattan College Television, Founder
CT Film Festival Committee, member
Mayor's Ball Committee, member