Marketing Sales

Donna Engelgau Koslow

Email: ********@****-****.***

Address:

City: Placitas

State: NM

Zip: 87043

Country: USA

Phone: 301-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Internet marketing strategist with many years of web experience and a successful record generating traffic and revenue for multiple digital platforms. Experience includes senior-level roles with leading on-line publishers, including Discovery Communications Inc. and Revolution Health.

Educational Background:

High School Dipolma from American University, Washington DC 1/2001 to 8/1982 (Communications: Journalism and Public Affairs)

High School Dipolma from Central Michigan University, Washington DC 1/2001 to 12/2012

Job History / Details:

Executive Summary

Internet marketing strategist with many years of web experience and a successful record generating traffic and revenue for multiple digital platforms. Experience includes senior-level roles with leading on-line publishers, including Discovery Communications Inc. and Revolution Health.

Core Qualifications

Formulating Internet marketing strategies and objectives

Developing and optimizing all available Internet platforms (e.g. web, email, blogs, social media) to attract and convert prospective buyers

Planning and implementing steps to achieve revenue goals

Training content and marketing teams to successfully achieve revenue objectives

Tracking and testing target audience response to web-marketing initiatives

Professional Experience

February 2010 to Current

Healthy Directions LLC Potomac, MD

Internet Marketing Strategist

Oversaw company's successful transition from direct-mail to Internet-based marketing

Direct and manage ongoing process to monitor and improve the company's Internet marketing platform

Transformed newsletter editors into a skilled Internet content team

Turned the company's "e-news" and other email communications into a major source of traffic and revenue; did the same with the company's blogs.

Direct all multimedia efforts, including creation and positioning of video which generates more site traffic and sales

Identify and implement measures to increase traffic to the company's site (e.g. syndicating the company's content)

February 2009 to August 2009

Anerian Consulting Group Washington, DC

Vice President, New Interactive Media

Created, managed, and launched web platforms for a wide variety of clients in both the private and public sectors

Directed clients to create and evolve best marketing positioning to service existing customers and generate new customer leads and sales in their industry

Headed programming and developing teams

Assessed and recommended solutions to help clients create, enhance, organize, and use content efficiently and effectively on the web

Identified ways to help clients reduce the cost of ongoing content creation, production, and maintenance

July 2006 to October 2008

Revolution Health Washington, DC

Vice President, Programming

Recruited to build and direct programming strategy and plans for Revolutionhealth.com, a medical information site with 5 million monthly uniques

Led and inspired large programming team; oversaw execution of all content projects/deadlines

Selected and integrated all 3rd party content for company's site

Collaborated with ad sales to create revenue-generating web packages that brought in $1-2 million each

Directed site's daily news and home-page programming plan

August 2000 to July 2006

Discovery Communications Inc. Silver Spring, MD

Director of Programming

Recruited as executive producer and quickly promoted to leadership role to build, launch, and manage the Discovery Health web site from the ground up

Designed site's overall content and programming strategy; managed daily operations

Grew site traffic and revenue exponentially during six-year tenure

Created and executed one of Discovery's most innovative and longest-running web campaigns, Discovery Health Body Challenge, a weight-loss program that garnered 20 percentage of the site's annual traffic goal and generated $250,000 in one quarter alone

Led team of 10 content producers and contractors

May 1995 to August 2000

Phillips Publishing International Potomac, MD

Director of Web Content

Promoted from executive editor of health newsletters to director of web content to help highly successful direct-mail company transition from print publications to the web

Led team of six in-house web producers and marketers to reposition thousands of pages of archived, doctor-produced content for the web

Prior to promotion, edited and launched physician-written newsletters that promoted nutritional supplements lines

Created successful direct-mail acquisition campaign for physician line of nutritional supplements

Created and directed direct-mail newsletter acquisition and renewal packages

Education

American University Washington, DC

Master of Arts Communications: Journalism and Public Affairs

Graduated magna cum laude

Graduate teaching assistant

Central Michigan University Mt. Pleasant, MI

Bachelor of Arts Journalism

Graduate cum laude

Copy editor on CM Life, student newspaper published 3 times weekly

Affiliations

Association for Women in Communications

National Association of Women Business Owners

Web Managers Roundtable

Content Strategy

Web Analytics

Social Media Marketing

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