Title:Amanda Boardman
*******@*****.***
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NAME:,
ADDRESS:
ADDRESS2:
CITY:
STATE:
ZIP:
CANDIDATE ID: 2567626
US CITIZENSHIP:
EDUCATION:
EXPERIENCE: 0
WILL RELOCATE: No -
JOB WANTED:
RATE NEEDED:
TELEPHONE: 386-***-****
EMAIL: *******@*****.***
HOMEPAGE:
HOTTEST SKILLS: market, marketing, sale, communication, presentation, profit, retail,
profit, promotion, product, budget, inventory, retailer, institutional, advertise,
advertising, content, forecasting, growth, price
REVISION: 07-SEP-02
RESUME:
Marketing Manager / Director Job Seeker
Details
Name Elmer Sanderson
Phone 972-***-****
Email [1]*******@*****.***
Location US-TX-Plano
Experience More than 5 Years
Desired Job Type Full Time
Desired Employment Type Employee
Relocate LocalArea
Degree 4 Year Degree
Will Travel Negligible
Citizen/Security Clearance Yes/No
Resume
William A. Hasslen
3221 Blenheim Court
Plano, Texas 75025
Home 972-***-****
*******@*****.***
SUMMARY:
Profit driven marketing professional with strong conceptual,
analytical, and organizational skills and a consistent record of
growth and achievement. Strengths include marketing communications,
corporate advertising, business planning, project management,
comprehensive knowledge of retail and business operations, and a
recognized ability to execute corporate budgets, and accomplish
objectives. Self-motivated, able to set effective priorities and meet
deadlines. Excellent interpersonal and communication skills, along
with an exceptional ability to train, motivate, and develop others to
achieve corporate goals.
PROFESSIONAL EXPERIENCE:
Michaels Stores, Inc
. 09/94 to Present
Irving, Texas
Senior Manager
of Marketing Communications (05/97 to Present)
Manage and direct five major corporate marketing functions including
Marketing Communications, Visual Merchandising, Signing, Sales
Promotion, and Creative Idea / Project Sheet Development for the
world's leading retailer of arts, crafts, framing, floral, home decor,
and seasonal merchandise with over 550 stores in United States,
Canada, and Puerto Rico.
Responsible for the management of the marketing communication
functions including corporate-to-store directives, weekly bulletins,
and the creation of the Monthly Sales Planner,
merchandising/operations communications guide.
Direct the coordination and implementation of all visual
merchandising activities within the store including seasonal product
placement, adjacency plans/floor plans, store decor and in-store
seasonal ambiance displays.
Direct the research, design and creation of Michaels newest
prototype store including all institutional and point-of-purchase
signing, fixtures, promotional materials, store layouts, and
merchandise presentation.
Manage the creative development and execution of all in-store
signing and collateral including institutional, advertised sale, point
of purchase, and product signs, along with the creation and
maintenance of the Michaels Signage Manual.
Direct all Sales Promotion activities including special in-store
sale events, product demos, classes, and Michaels Kids Club.
Oversee the entire grand opening marketing process including ad item
selection, signing, and media placement.
Manage the monitoring, development, and creation of new, seasonal,
and trendy craft ideas into how-to project sheets that relate to our
customer needs and our companys merchandising strategy.
Responsible for the creation, management, and analysis of Michaels
Customer Comment and Gift Card programs.
Direct the outsource management of Michaels Internet website and
special marketing Internet events.
Manage all outsource ad agencies, print vendors, and free-lance
contract associates for ongoing marketing projects.
Marketing Planning Manager
(09/95 to 05/97)
Manage the Marketing Planning department whose primary function is
the planning of print advertising mediums by analyzing merchandise
features, item projections, and competitor items and price while
complying to our companys business plan and achieving corporate sales
and profit budgets.
Develop and manage annual Marketing Planning Calendar including
circulars, ROPs, television and radio.
Direct and paginate merchandise content for circulars, ROPs, and
sales promotion events.
Active participant in the corporate sales forecasting function which
has resulted in merchandise inventory expenses realizing their planned
budgets.
Manage Ad Bulletin & Ad Master system of notifying stores of
upcoming ad items and item projections to help stores in ordering for
advertised events while still maintaining manageable inventory levels
and high in-stock rates.
Received Michaels Soaring Eagles Club award for outstanding
contribution to the company's mission and success for the fiscal year
of 1995-96.
Visual Presentation Manager
(02/95 to 09/95)
Managed the overall corporate signing program including
institutional, planogram, promotional, and point-of-sale signs and the
administration of a $1.9 million sign budget which had savings of over
$500,000 in 1995.
Planned all merchandising features including seasonal adjacency
plans and the location of all merchandise features along with the
monthly merchandise exit and clearance strategy.
Responsible for the overall direction and guidelines for corporate
display board program including creative input, along with merchandise
and project sample guidance.
Liason between the merchandising and planogram departments to ensure
the proper presentation and display of all seasonal and monthly
feature planograms
Store Manager
(09/94 to 02/95)
Hoffman Estates, Illinois
Managed and had full profit and loss responsibility of a 30,000
square foot superstore with annual sales volume of $4.5 million.
Supervised up to 45 associates including 3 salaried management
staff.
Consistently met and exceeded all company goals involving sales,
gross margin, inventory shrinkage, and store profits.
LeeWards Creative Crafts
. 11/92 to 9/94
Elgin, Illinois
Merchandise Presentation Manager
(01/94 to 9/94)
Manager of the entire merchandise presentation process for this 100
store specialty retailer of art and craft supplies, floral decor, and
home decor including planograms, adjacency plans, display board
program, and signing.
Supervised over 15 associates and managed the operations of the
company's planogram / profile room.
Responsible for determining the basic merchandise content and
presentation, store fixture, and merchandise layouts for the 80
LeeWards stores that were converted to Michaels stores during the
merger / acquisition in Summer 1994.
Store Manager
(11/92 to 01/94)
Las Vegas, Nevada / Detroit, Michigan
Managed and had full profit and loss responsibility of 3 different
stores in two states with sales volumes up to $4 million.
Supervised up to 40 associates including 3 salaried management
staff.
Selected and participated in LeeWards University the most extensive
craft/retail training program in the industry.
Milbank Country Club
3/92 to 11/92
Milbank, South Dakota
PGA Apprentice Head Golf Professional / Country Club Manager
Directed and managed the entire golf club operation of this 9-hole
private golf club including day-to-day golf operations, member
relations and tournaments, corporate golf outings, golf club handicap
system, golf course maintenance, and restaurant operations.
Independently owned and operated country club pro shop, driving
range, and golf cart operations.
Conducted individual and group golf lessons and seminars to students
of all ages and abilities.
Managed, directed, and taught all aspects of the game of golf to the
Milbank, South Dakota and Ortonville, Minnesota Summer Recreation
Junior Golf Programs with over 150 junior golfers participating.
.
LeeWards Creative Crafts
2/90 to 3/92
Milwaukee, Wisconsin / Columbus, Ohio
Store Manager
Managed and had full profit and loss responsibility of 4 different
stores in two states with sales volumes up to $3 million.
Supervised up to 30 associates including 2 salaried management
staff.
Elected to corporate committee evaluating payroll productivity
methods.
Woolworths, Inc
. 11/88 to 2/90
Milwaukee, Wisconsin
Assistant Store Manager
Managed the merchandising responsibilities of this specialty /
variety retailer while also assisting the store manager in the
management of the retail store operations and restaurant and its 40
store associates.
Milbank Country Club
4/88 to 11/88
Milbank, South Dakota
PGA Apprentice Assistant Golf Professional
Assisted PGA Member
Head Professional & Country Club Manager
in the
management of this 9-hole private golf club including day-to-day golf
operations, pro shop, driving range, golf club handicap system, and
golf carts.
Organized, planned, and conducted membership golf tournaments, and
corporate golf outings.
Conducted individual and group golf lessons to students of all ages
and abilities.
Managed, directed, and taught all aspects of the game of golf to the
Milbank, South Dakota Summer Recreation Junior Golf Programs with over
100 junior golfers participating.
.
Marriot's Mountain Shadows C.C
. 6/87 to 4/88
Scottsdale, Arizona
PGA Apprentice Assistant Golf Professional
Assisted PGA Member Director of Golf in the management of all golf
shop, golf cart, bagroom, and customer service operations for this
18-hole country club and golf resort.
Organized and conducted member and resort guest golf tournaments,
social activities, and golf lessons to students of all ages.
EDUCATION:
St. Cloud State University,
St. Cloud, Minnesota 9/82 to 5/87
Bachelor of Science
in Marketing
References
1. mailto:*******@*****.***