Sales Manager
Resume:
Dawn Rogers
Email: *********@********.***
Address: *** ******** **
City: Woodstock
State: GA
Zip: 30189
Country: USA
Phone: 770-***-****
Skill Level: Director
Salary Range: $100,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Dawn D. Rogers
604 Sagewood Ct.,
Woodstock, GA, 30189
*********@********.***
National Sales Manager
Executive level leadership with 24 years of experience. High energy, tenacious sales and marketing professional with proven ability to achieve high sales volume. Dynamic influencer who effectively uses understanding of the consumer product industry to establish credibility, reach decision makers and close sales. Outstanding communicator and goal oriented team player. Calculated risk taker and innovative thinker.
Areas of Expertise:
Executive Level Business Management Tireless new business hunter
Hiring & Training High Performance Reps Optimization & Goal Setting
Strategic Business Planning Presentations that deliver
Budget Planning & Implementation of Strategies Closing the sale
Relationship cultivation and management
Professional Experience
Smart Marketing dba Baby Aspen/Kate Aspen Duluth, GA
National Sales Manager August 2011 - Present
Brought on to introduce and growi two new brands, Baby Aspen and Kate Aspen, in the general gift industry. Parent company is an Internet entity with no gift industry experience Hired and trained 13 U.S. rep groups with 150 reps, and a group in Canada with 18 independents. Attended all trade shows in the U.S. and Canada including Stationary and ABC. Worked in conjunction with marketing and product development on a strategy and product specifically for the gift industry.
In 5 months doubled sales planned for 2011
More than doubled 2011 actual sales for 2012 exceeding budget and attaining +183% increase
Hunted, strategized and opened key accounts the company had tried to interest for years:
Nordstrom, Neiman Marcus, Belk, Things Remembered, Pier One, Hallmark and Indigo
Secured FREE advertising for the company through personal contacts in the media
Highland Graphics, Inc. Springfield, TN
National Sales Manager May 2002 - May 2011
In charge of all sales and marketing activities for a multimillion dollar company doing business in both general gift, big box and mass channels. Directly managed 14 U.S. rep groups with 140 reps, a key account rep for Walmart, and distributors in Canada and Australia. Attended all trade shows in the U.S. and abroad including Housewares and Camex, also served as licensing director securing licensed artwork for use on the products, and was included in all marketing and product development meetings.
Pushed owners to expand product offering from absorbent coasters and trivets to a whole decorative kitchen assortment elevating us from Gift to Decorative Gift and Tabletop insuring a 300% increase that year apples to apples
Sought out and developed key accounts:
Target, Cracker Barrel, Bed, Bath & Beyond, Kohls, Shopko, Menards and Kmart/Sears
Used networking skills to make sure we always topped all category charts in the media
Sunbelt Marketing Group Charleston, SC
National Sales Manager 2000 - August 2001
Responsible for running day to day sales and marketing efforts of multimillion dollar company specializing in evergreen licensed product sold primarily in the traditional gift channel. Licenses include Coca-Cola and John Deere. Worked with owner to develop all sales budgets and presented the strategies to the board of directors, Worked with 14 groups in the U.S. and attended all trade shows. Involved in all marketing and new product strategies.
Major key accounts: Cracker Barrel and all catalog companies
Brought in major new license for suncatchers: M&Ms
Previous Experience:
TY, Inc. Oak Brook, IL
Regional Sales Manager
Eden Toys New York, NY
Regional Sales Manager
Gold Bug, Inc. Denver, CO
Sales Manager
Monet Jewelers Atlanta, GA
Territory Sales Manager
1928 Jewelry New York, NY
National Accounts Manager
Lancome Cosmetics New York, NY
Account Executive/ Coordinator for Dillard Department Stores
Bristol-Myers Squibb New York, NY
Sales Representative
Professional Training
Karass Negotiating Seminar
Dun and Bradstreet Effective Management Seminar
Dun and Bradstreet Successful Supervisors Seminar
Professional Associations
Sterling Who
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