Sales Manager
Resume:
Lauri Howell
Email: *********@********.***
Address: ***** ******** **
City: Aliso Viejo
State: CA
Zip: 92656
Country: USA
Phone: 619-***-****
Skill Level: Management
Salary Range: $70,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
EXECUTIVE MARKETING MANAGER
High energy, results-driven manager offering successful experience driving market share, increasing sales and brand management in multiple markets simultaneously. With a diverse background in the Communications and Interior Design fields, I excel at building strategic alliances and partnerships to fuel revenue growth. Characterized as a multi-faceted leader that continually delivers results and exceeds expectations.
Professional strengths and abilities include:
* Brand Creation/Management
* Strategic & Tactical Planning
* Campaign Management
* Market Research & Analysis
* Content Development
* Web Content/Management
* SocialMedia/E-Marketing
* Search Engine Optimization
* P & L Management
* Public & Media Relations Event Planning/Execution
* StrategicTeamLeadership
PROFESSIONAL EXPERIENCE
Neighborhood Paint Store Manager 2010 - 2012
Dunn Edwards Paints, San Diego & Orange County, CA
Oversaw event marketing to increase market share and drive retail sales. Created and implemented strategies and promotions including visual merchandising, outreach development, grassroots campaigns and charitable contributions for the San Diego and Orange County Regions. Main focus was executing the company`s Neighborhood Paint Store Program. Managed 21 direct reports.
Key Achievements:
* Developed and implemented the Neighborhood Paint Store Program in the San Diego and Arizona Region. This initiative was created to differentiate the company`s brand from competitors and provide concierge service in each retail location.
* Integrated this program in the Orange County Market.
* Managed and developed brand awareness while ensuring the Corporate vision and standards are properly executed by subordinate staff.
* Continually developed visuals for store and event environments to be interactive
with consumers simultaneously creating interest and brand recognition.
* Ensured proper merchandising and appearance of each store with each Region.
* Planned and executed an annual event calendar focused on trade shows, street
fairs, as well as in-store and off-site events in order to reach our target demographic and increase traffic to our local stores.
* Maintained regional budget, track expenditures, and focus on increase of retail
sales while evaluating our return of investment.
* Continually recruited for both San Diego and Orange County markets.
* Built employee training program to train and mentor both new and current staff,
while focusing on achieving our business goals in customer service, satisfaction and loyalty. Develop and maintain relationships with charitable organizations to fulfill our philanthropic goals, as well as creating opportunities for cause marketing to make our Neighborhood program synonymous with providing a helping hand to our local community.
* Coordinated Regional Social Networking to communicate sales, store information and upcoming events to target demographic.
* Communicated sales and events to all stores within their prospective Regions.
Director of Public Relations/Advertising 2004 - 2010
Pacific College of Oriental Medicine, San Diego, CA
Coordinated advertising, marketing and public relations needs specific to each of the College`s three campuses; San Diego, New York and Chicago. Worked to promote the College and increase media relations through press releases, article submissions, television appearances, and radio interviews. Supervised 3 direct reports as well as 3 freelance workers.
Key Achievements:
* Created, placed, tracked and maintained three national advertising campaigns as well as six local advertising campaigns operating within a $500,000 annual budget. Purchased print, radio, web, and commercial advertising to reach our target market.
* Increased overall enrollment by 15% annually.
* Worked to rebuild the College`s website to provide a user-friendly experience that was cohesive with the School`s brand, as well as supervised all aspects of the College`s website including the incorporation of search engine optimization techniques.
* Implemented school branding for all three campuses with a unified logo, font, and marketing collateral to establish the College within our target demographic.
* Responsible for design, content, advertising, graphics, production and
distribution of three separate publications that reached a circulation of 40,000 readers. Continually expanded advertising revenues, upheld valuable advertiser relationships, and reconciled expense reports.
Press Associate 2004 - 2006
Easter Bowl Press Room, Palm Springs, CA
Worked in the press room of a National Junior Tennis Tournament three consecutive years.
Key Achievements:
* Worked with mainstream media pitching story ideas and procured space to feature players throughout the event. Additionally coordinated coverage of event with national television and newspaper reporters.
* Supported event sponsors providing media exposure and creating brand awareness through name recognition, product placement and marketing collateral.
* Created articles and press releases for Associated Press and National media outlets.
Editor 2002 - 2003
Attitude Magazine, Fresno, CA
Editor for bi-monthly community magazine focused on bringing positive newsworthy stories to both children and adults.
Key Achievements:
* Wrote features, created storyboards and layout, edited content, established fundraising opportunities, recruited advertisers and executed distribution of publication.
EDUCATION & AFFILIATIONS
Bachelor of Science, Interior Design - 2009 The Art Institute of California, San Diego, CA
Bachelor of Arts, Mass Communications - 2004 California State University, Stanislaus, Turlock, CA
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