Manager Sales
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Title:Michael Gehl
*****@*******.***
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Name: Michael Gehl
Address:
City: Farmington
State: MN
Zip/Postal Code: 55024
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E-mail: *****@*******.***
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Background
Most Recent Job Title: Product Manager
Most Recent Employer: Wolters Kluwer Financial Services
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Authorized to work in the US: Yes
Security Clearance:
Do you have transportation: Yes
Over 18: Yes
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Desired Salary: Open
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Copyright c 1997- Lee Hecht Harrison, Inc.
Michael A. Gehl
5338 189th Street West
Farmington, MN 55024
Web: michaelgehl.wordpress.com Email: *****@*******.***
PROFILE
Product manager and marketer with over sixteen years of professional experience and a
record of successful product development and enhancement achievements. An analytical
thinker with proven experience identifying and acting on opportunities for product growth,
new products and new revenue. An innovative problem solver with a record of streamlining
processes and identifying inefficiencies for cost savings. A hands-on marketing
professional who has created effective sales brochures, sell sheets and other valuable
sales tools.
PROFESSIONAL EXPERIENCE
WOLTERS KLUWER FINANCIAL SERVICES, Minneapolis, MN 2009 - 2010Product Manager
of Market Strategy
Performed market research to identify new product and service opportunities; Validated
concepts to move into the development pipeline; Created process project plans for
increased cost savings and efficiencies; Performed vendor identification and capability
discovery.
Presented proposal for partnership with a start-up company in the field of personal
finance management.
Identified new product opportunity - vendor compliance management solution for financial
institutions.
Developed procedures for product sunsetting, and for organization of compilation products
( toolkits ).
Merrill Corporation, St. Paul, MN 20062008Senior Product Specialist
Managed scope and business requirements, implemented and supported products and
enhancements. Performed cost/price assessment, competitive analysis, market analysis,
product positioning, and identification of enhancement features to improve offerings.
Developed product plans/roadmaps, marketing plans and collateral for several products;
provided sales training and participated in sales calls resulting in customer growth of
75% and revenue growth of 600% for assigned products.
Managed vendor relationships and price negotiations; reduced costs of two vendors by 32%
and 80%.
Collaborated with the Director of Innovative Solutions to establish the newly created
product management role in the company. Centralizing product management and marketing
efforts improved productivity by giving sales and support functions a one-stop-shop for
their training, sales, marketing and pricing needs.
Led projects to offer a demographic list procurement service and to integrate an online
discounted ad space website.
U. S. Bank, Minneapolis, MN 20022006Fraud Data Analyst
Retail Payment Solutions 2005 2006
Researched, analyzed and responded to fraud trends on corporate and agent bank card
portfolios, achieving better-than-goal fraud loss limits, fraud detection rates and false-
positive rates.
Product Manager
Elan Financial Services20022005
Partnered with Sales to identify market needs and built or refined products to meet those
needs. Created marketing plans, and worked with Sales as needed to support their efforts.
Managed fraud monitoring product to revenue increase of over 50% despite cannibalization
by a newer sister product.
Managed fraud product infrastructure and application upgrade, model replacement and
training, allowing the product to remain competitive and ensuring retention of a major
client.
Initiated and led development of email client notification of potential fraud, replacing
costly standard mail delivery and alerting clients to millions of dollars in potential
losses within minutes rather than days.
Managed Elan, MasterCard and Visa card design changes and compliance with association
mandates.
Identified the need and led project to automate a delay between mailing of a new credit
card and the associated PIN to the new cardholder, alleviating security concerns.
Michael A. Gehl Page Two
E-Funds
(NOW FIDELITY NATIONAL INFORMATION SYSTEMS), Woodbury, MN 19942002
Product Manager & Marketing Manager
19992002
Product Group lead for Y2K readiness efforts. Identified opportunities for new products,
product enhancements, cost savings and new revenue.
Managed mature product line to revenue of $66 million, with gross margin of over 40%.
Identified and instituted policy changes resulting in over $4 million in new revenue the
first year.
Hands-on customer interaction, doubling annual revenue of OFAC compliance product to $2
million.
Managed design, development, rollout, pricing and positioning strategy of debit-only risk
management product.
Designed and managed successful Energize/Maximize campaigns to energize users,
disseminate best practices, and maximize use of existing products, resulting in revenue
growth.
Created audit product, allowing client to enforce complete compliance with use of the
core product suite. This had the effect of increasing revenue without raising prices.
Initiated and led development to convert faxed reports to time and cost-saving electronic
delivery.
Product Support Specialist
19971999
Worked with several states to obtain their driver s license files for use in one of our
verification products. Projects entailed documentation of permissible purpose to receive
data, payment, testing, marketing, pricing and positioning strategy.
Product Group Lead to company-wide initiatives to comply with changes to the federal Fair
Credit Reporting Act and the Colorado Consumer Credit Reporting Act. Identified and
managed necessary revisions to the product and to consumer-targeted documentation.
Developed customer communications.
Led development and rollout of customer internal compliance audit report.
Re-designed and re-wrote core product training guide.
Marketing Support Representative
19941997
Worked with field sales and independently to market products and services to financial
institutions. Assessed market need, developed and delivered Social Security Number
validation to the temporary staffing market.
Contributed to core product market share increase from 67% to over 80% during this
period.
Doubled list-screening product revenue.
AWARDS
Created concept and provided content to ad agency for new brochure which was awarded the
2005 Midwest Direct Marketing Association s Bronze Medal in the Business-to-Business
Direct Mail category
EDUCATION
University of Minnesota,
Minneapolis, MN
BA,
Political Science
Minors: Economics - International Trade and Development
Russian Studies General, including language
Pragmatic Marketing Certified / Practical Product Management
Lean Practitioner Trained
University of Chicago Graduate School of Business Product Management Seminar
St. Thomas University s Mini
-MBA in e-Commerce
Weber-Shandwick Worldwide s MediaWise training
St. Thomas University
s Product Management and Marketing course
American Management Association's Pricing as a Strategic Weapon course
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