Sales Marketing
Resume:
NAME: Ronald Peck
CITY:
STATE:
ZIPCODE:
EMAILADDRESS: ******@***.***
PHONEAREACODE: 650
PHONENUMBER: 417-2561
LASTUPDATED: 2/19/2001
Ronald Peck US Citizen
Master Degree 650-***-**** ******@***.*** Ronald C Peck 650-***-**** ******@***.*** Start-up
Experience: -
Founded and/or Team founded five SOFTWARE/hardware/pharmaceutical related start-ups - Established the European Division of a multinational corporation under budget and scope - Defined the market strategy and value proposition for technology products for launch in the US and Europe - Stewarded start-ups to keep in front of development and marketing curve resulting in two purchases - Comfortable starting with blank sheet of paper and building revenue and product in short periods of time - Responsible for the product development of a handful of cutting edge technologies Sales & Marketing: - Spearheaded New product releases on three continents - Consistently led teams to exceed milestones for existing and new business creation - Built and led sales / marketing teams of 65 plus people in domestic and international arenas - Identified and successfully negotiated OEM contracts with billion dollar corporations - Strong relationship management with SVP, CEO and Chairman level executives Operations: - Developed and executed a business plan to secure new business and build core team - Directed customer profiling and targeting strategies, sales, marketing, and communications strategies - Built incentive plans and centralized customer database management - Developed efficient account management/project management strategies targeting OEMs - Identified opportunities to expand company efficiency and profitability locally and abroad - Coached and mentored VP's of Sales and Marketing Experience Computerized Medical Systems Switzerland & New Jersey April 1996 to present Vice President/COO-Europe Created European Division of CMS, a multinational, 200 person company which designs and sells SOFTWARE and hardware solutions to top tier Medical Physicists, Medical Doctors and hospital boards. Established the sales, support, and marketing organization in Europe under budget and within scope. Consecutively increased revenues by 100% a year during my stewardship. Area of responsibility covered Western, Central and Eastern Europe, the Middle East, and Africa. Took CMS Europe from an idea to a positive revenue generating division in less than 12 months. Identified and developed key relationships and partnership opportunities with multi-billion dollar corporations like Siemens, Philips, and GE which increased revenue and brand. Articulated CMS's key strategic value proposition and competitive analysis to demonstrate short and long-term benefits for our partners. Managed all aspects of alliance research, rationale construction and financial deal structure with partners. Performed early stage due diligence with all outstanding clients and the previous small installed base of systems. Recruited and trained a key staff of fifteen local employees plus an additional ten agents across the regions. Established and refined the revenue model to seek the highest possible gross margins allowing CMS to build key strategic partnerships. Launched a successful marketing campaign across Central, Western and Eastern Europe, the Middle East and Africa that visibly increased the brand from unrecognizable to top three in the space in 18 months. Created and developed the role of Regional Sales and Marketing Manager for CMS. Responsible for sales, service and marketing of the therapeutic SOFTWARE for Radiation Therapy Planning and Dosimetry systems. Identified, defined, and sold the first commercially available Proton Treatment Planning System in the USA. This increased CMS's brand and identity more than any marketing program had done in CMS's history. Exceeded all sales and profit goals by 50% annually while covering the largest account base in the USA. Built out CMS's marketing tools and programs. Siemens Medical Systems Inc. Concord, CA January 1989 to April 1996National Sales Manager Responsible for the entire Radiation Therapy Division of Siemens Medical Systems, a 36,000 person, multinational, billion dollar a year company. Achieved profitability of $400,000 in the first year in the division. Increased these profits to $11,000,000 in the second year, an increase of 2650%. Products and services included hardware technology solutions (Linear Accelerators, Simulators, Treatment Planning Systems, PACS, Record/Verify Systems), which were sold to hospitals boards. Responsibilities included the stewardship of 1200 existing/planned Radiation Therapy departments throughout the US, which alone represented a $300 million segment of US business. Led team in selling products and service's solution priced from $175,000 to $1,200,000. During a FDA shutdown my department retained an unprecedented 98% retention rate of orders, while taking on a second territory. Prepared and implemented division wide sales and marketing strategies and unit milestones. Recruited, managed, and coached entire sales team. Was responsible for meeting profit objectives of the division, while managing monthly and annual P&L; developed counter strategies to the competition which increased profitability by 10%. Designed and coordinated sales with service and product marketing to be able to support both nation-wide and government accounts concurrently. Pioneered several sales and marketing incentive programs. Prepared initial business and marketing plan and then educated entire division, which increased closure rate. Won over three major accounts formerly with competition, an increase of $3,000,000. Division set the record for largest number of systems sold in any one year ever. Recognized as the number one Siemens sales and marketing person in the USA and as the Midwest's most profitable Sales Specialist prior to changing positions. Recorded the highest profit margin of any sales professional in the division. Accomplished turn around of worst performing divisions to number one. CIS-US, Inc. Bedford, MA June 1987 to January 1989Vice President / Chief Operating Officer Co-founded and managed three divisions of a French pharmaceutical start-up with all P&L responsibilities for manufacturing, sales, marketing, product management, finance, import/export and business administration. Complied with the GMP (Good Manufacturing Practice) requirements for the pharmaceutical manufacturing facility. Lead the team in passing our largest FDA audit. Articulated CIS's key strategic value proposition and competitive analysis to demonstrate short and long-term benefits for our partners. Managed all aspects operations, from P&L to recruiting, to assisting in deal structure with partners. Increased "cold kit" sales by 20%. Increased overall company profitability by 9% in 12 months. Set USA procedures for FDA issues. Spearheaded and created marketing tools for brand name recognition and market penetration, increasing brand identity by 100%. Scintronix USA Inc. Woburn, MA October 1986 - June 1987Vice President Sales / Marketing and Co-Founder Co-founded and lead the US team in building a medical device company in US. Worked closely with the Chairman of the Board in Scotland to build out the US brand and launch of Scintronix Gamma Cameras. Created and managed all US based operations including marketing, sales, service, administration, advertising, exhibitions, customer satisfaction, direct sales force and dealer development. Single handedly built out the direct sales for and dealer network. Responsibilities included monthly and annual P&L responsibility. Recognized for increasing active/productive dealers by 50%; lowered overhead by 28%; met 125% of sales goals; increased US business by 60% in 12 months; increased gross margins from European division by 58%. Developed marketing tools and programs for US. Built out first fee-for-service program in the world. Shimazu Corp TokyoOctober 1981 to March 1984 National Marketing Manger Launched the US division of a $210 million dollar a year Japanese company in North America. Established entire market place for distribution of its medical X-Ray products, increasing revenue by 3000%. Defined and built a sales distribution network that supported capital diagnostic medical instrumentation. Established all US marketing for Shimazu into the North American market, which included but not limited to: collateral, messaging, positioning, pricing structures, and cost analysis. Increased sales from $670,000 to $18,000,000 over a three-year-period; increased product line into the US market by 50%; established a technology transfer between a major US corporation and Japan. Responsible for Customer Relations both domestically and Internationally. Created a marketing program for the further development of the divisional personnel. Implemented the training and development on a national level.
Background MBA - Marketing 1983 - Columbia-Pacific University, San Rafael, CA BS - Management - Columbia-Pacific University, San Rafael, CA Cleveland Institute of Electronics - Electronic Engineering University of Wisconsin / Premed Major enjoy piloting, playing the piano and honing my martial arts skills.
Ronald C Peck
******@***.***
Start-up Experience:
- Founded and/or Team founded five
SOFTWARE/hardware/pharmaceutical related
start-ups
- Established the European Division of a
multinational corporation under budget
and scope
- Defined the market strategy and value
proposition for technology products for
launch in the US and Europe
- Stewarded start-ups to keep in front of
development and marketing curve
resulting in two purchases
- Comfortable starting with blank sheet of paper
and building revenue and
product in short periods of time
- Responsible for the product development of a
handful of cutting edge
technologies
Sales & Marketing:
- Spearheaded New product releases on three
continents
- Consistently led teams to exceed milestones for
existing and new business
creation
- Built and led sales / marketing teams of 65 plus
people in domestic and
international arenas
- Identified and successfully negotiated OEM
contracts with billion dollar
corporations
- Strong relationship management with SVP, CEO
and Chairman level executives
Operations:
- Developed and executed a business plan to
secure new business and build core
team
- Directed customer profiling and targeting
strategies, sales, marketing, and
communications strategies
- Built incentive plans and centralized customer
database management
- Developed efficient account management/project
management strategies
targeting OEMs
- Identified opportunities to expand company
efficiency and profitability
locally and abroad
- Coached and mentored VP's of Sales and
Marketing
Experience
Computerized Medical Systems Switzerland
&
New Jersey
April 1996
to presentVice President/COO
-Europe
Created European Division of CMS, a
multinational, 200 person company which
designs and sells SOFTWARE and hardware
solutions to top tier Medical
Physicists, Medical Doctors and hospital boards.
Established the sales,
support, and marketing organization in Europe
under budget and within scope.
Consecutively increased revenues by 100% a year
during my stewardship. Area of
responsibility covered Western, Central and
Eastern Europe, the Middle East,
and Africa. Took CMS Europe from an idea to a
positive revenue generating
division in less than 12 months.
Identified and developed key relationships and
partnership opportunities with
multi-billion dollar corporations like Siemens,
Philips, and GE which increased
revenue and brand. Articulated CMS's key
strategic value proposition and
competitive analysis to demonstrate short and
long-term benefits for our
partners. Managed all aspects of alliance
research, rationale construction and
financial deal structure with partners.
Performed early stage due diligence with all
outstanding clients and the
previous small installed base of systems.
Recruited and trained a key staff
of fifteen local employees plus an additional ten
agents across the regions.
Established and refined the revenue model to seek
the highest possible gross
margins allowing CMS to build key strategic
partnerships. Launched a
successful marketing campaign across Central,
Western and Eastern Europe, the
Middle East and Africa that visibly increased the
brand from unrecognizable to
top three in the space in 18 months.
Created and developed the role of Regional Sales
and Marketing Manager for
CMS. Responsible for sales, service and
marketing of the therapeutic SOFTWARE
for Radiation Therapy Planning and Dosimetry
systems. Identified, defined, and
sold the first commercially available Proton
Treatment Planning System in the
USA. This increased CMS's brand and identity
more than any marketing program
had done in CMS's history. Exceeded all sales and
profit goals by 50% annually
while covering the largest account base in the
USA. Built out CMS's marketing
tools and programs.
Siemens Medical Systems Inc
. Concord, CA
January 1989
to April 1996National Sales Manager
Responsible for the entire Radiation Therapy
Division of Siemens Medical
Systems, a 36,000 person, multinational, billion
dollar a year company.
Achieved profitability of $400,000 in the first
year in the division.
Increased these profits to $11,000,000 in the
second year, an increase of
2650%. Products and services included hardware
technology solutions (Linear
Accelerators, Simulators, Treatment Planning
Systems, PACS, Record/Verify
Systems), which were sold to hospitals boards.
Responsibilities included the
stewardship of 1200 existing/planned Radiation
Therapy departments throughout
the US, which alone represented a $300 million
segment of US business.
Led team in selling products and service's solution
priced from $175,000 to
$1,200,000. During a FDA shutdown my
department retained an unprecedented 98%
retention rate of orders, while taking on a second
territory. Prepared and
implemented division wide sales and marketing
strategies and unit milestones.
Recruited, managed, and coached entire sales
team. Was responsible for meeting
profit objectives of the division, while managing
monthly and annual P&L;
developed counter strategies to the competition
which increased profitability
by 10%. Designed and coordinated sales with
service and product marketing to
be able to support both nation-wide and
government accounts concurrently.
Pioneered several sales and marketing incentive
programs. Prepared initial
business and marketing plan and then educated
entire division, which increased
closure rate. Won over three major accounts
formerly with competition, an
increase of $3,000,000. Division set the record
for largest number of systems
sold in any one year ever. Recognized as the
number one Siemens sales and
marketing person in the USA and as the Midwest's
most profitable Sales
Specialist prior to changing positions. Recorded
the highest profit margin of
any sales professional in the division.
Accomplished turn around of worst
performing divisions to number one.
CIS-US, Inc
. Bedford, MA
June 1987
to January 1989Vice President / Chief Operating Officer
Co-founded and managed three divisions of a
French pharmaceutical start-up with
all P&L responsibilities for manufacturing, sales,
marketing, product
management, finance, import/export and business
administration. Complied with
the GMP (Good Manufacturing Practice)
requirements for the pharmaceutical
manufacturing facility. Lead the team in passing
our largest FDA audit.
Articulated CIS's key strategic value proposition
and competitive analysis to
demonstrate short and long-term benefits for our
partners. Managed all aspects
operations, from P&L to recruiting, to assisting in
deal structure with
partners. Increased "cold kit" sales by 20%.
Increased overall company
profitability by 9% in 12 months. Set USA
procedures for FDA issues.
Spearheaded and created marketing tools for
brand name recognition and market
penetration, increasing brand identity by 100%.
Scintronix USA Inc
. Woburn, MA
October 1986
- June 1987Vice President Sales / Marketing and Co-Founder
Co-founded and lead the US team in building a
medical device company in US.
Worked closely with the Chairman of the Board in
Scotland to build out the US
brand and launch of Scintronix Gamma Cameras.
Created and managed all US based
operations including marketing, sales, service,
administration, advertising,
exhibitions, customer satisfaction, direct sales
force and dealer development.
Single handedly built out the direct sales for and
dealer network.
Responsibilities included monthly and annual
P&L responsibility. Recognized for
increasing active/productive dealers by 50%;
lowered overhead by 28%; met 125%
of sales goals; increased US business by 60% in
12 months; increased gross
margins from European division by 58%.
Developed marketing tools and programs
for US. Built out first fee-for-service program in
the world.
Shimazu Corp Tokyo
October 1981
to March 1984National Marketing Manger
Launched the US division of a $210 million dollar
a year Japanese company in
North America. Established entire market place
for distribution of its medical
X-Ray products, increasing revenue by 3000%.
Defined and built a sales
distribution network that supported capital
diagnostic medical
instrumentation. Established all US marketing for
Shimazu into the North
American market, which included but not limited
to: collateral, messaging,
positioning, pricing structures, and cost analysis.
Increased sales from
$670,000 to $18,000,000 over a
three-year-period; increased product line into
the US market by 50%; established a technology
transfer between a major US
corporation and Japan. Responsible for Customer
Relations both domestically and
Internationally. Created a marketing program for
the further development of
the divisional personnel. Implemented the training
and development on a
national level.
Background
MBA
- Marketing 1983 - Columbia-Pacific
University,
San Rafael, CA BS -
Management
- Columbia-Pacific University, San
Rafael, CA Cleveland
Institute of Electronics
- Electronic Engineering
University of
Wisconsin / Premed Major enjoy piloting, playing
the piano and honing my
martial arts skills.
Good Manufacturing Practice
government
Japanese
managing
marketing plan
marketing strategies
marketing
strategies
marketing
market
product marketing
Marketing
messaging
98
network
PACS
personnel
Cameras
piano
positioning
pricing
product management
product
management
profit
project management
recruiting
relationship management
research
selling
Sales
sales
Siemens
strategy
strategic
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