Manager Sales
Resume:
Matthew Heston
Email: *********@********.***
Address: *** ***** ***** **
City: Leesburg
State: VA
Zip: 20275
Country: USA
Phone: 862-***-****
Skill Level: Management
Salary Range: $0
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
MATTHEW HESTON
Marketing Manager
Leesburg, VA
*********@********.***
http://www.linkedin.com/in/matthewheston
Career Overview
Exceptionally creative, proven Marketer and Customer Experience manager with a formidable track record of achieving success in leading Complex Marketing Programs, Marketing Communications, and Media program initiatives. Handpicked to design, build and manage mobile corporate demonstration center and sales enablement platform. Skilled in utilizing multi-disciplined resources, collaborating across multiple business areas, and promoting ground breaking solutions via campaigns that meet unique requirements enable the sales fields. Technology: MS Office, In Design, Photoshop, web authoring tools, Customer Relationship Management tools and social media network content. Professional Certification and Affiliations: Association of Briefing Program Managers (ABPM), PMP certification.
Key Skills
Project Management
Strategic Planning
Budgets
Proposal Management
Demand Generation and Pipeline Management
Expense Control
Vendor and Agency management
Negotiations
Branding
Internet Marketing
Social Media Web
Event Management
Cross Functional Team Leadership
Business Development
Market Analysis
Facilitation
Training / Development
Cross Functional Team Engagement
Government and Municipal Programs
MS Office
Adobe Creative Suite
SharePoint
ALCATEL-LUCENT, Murray Hill, NJ
4/2007 - 3/2012
Telecom infrastructure equipment provider, leader in mobile and fixed networks.
Mobile Field Marketing Program Manager (6/2010 - 3/2012)
Managed full life cycle program of innovative 1500 square foot mobile executive briefing event platform designed to evangelize the power and value of 4G/LTE, cloud computing and application enablement. This program was launched to create unique marketing campaigns, content and demos based on the initiatives of various sales regions and their customer base. Managed site and demo selection, agendas, created and designed up to 5 unique presentations per day. Provided all LTE field marketing support to sales teams and regions across the US - 70 cities over 10 months.
Achievements:
* Expanded $1.4M single campaign budget into 2 year mobile program; visited more than 120 customer locations in 70 cities, managed entire customer experience end to end as determined by the sales team, based on the specific customer needs and initiative for each individual campaign and region.
* Proposed and managed highly successful Cloud Computing Summit in California; maximized mobile truck`s capabilities to stream discussion to fixed executive briefing center, hosted 15+ large enterprise C-level executives and key network architects; inclusion of anonymous electronic voting on key questions provided critical response data, including lead generation and driving pipeline revenue opportunity.
* C-level executive feedback indicated presentation program was single most effective tool in demand generation and communicating how 4G technology launches real cloud computing capabilities and definitively impacts business productivity.
Senior Executive Briefing Program Manager (4/2007 - 5/2010)
Facilitated top tier customer visits to Global Research Headquarters, secured subject matter experts, managed logistics, budgets, staffing and AV infrastructure, wrote summary reports with next step progression planning.
Achievements:
* Responsible for end-to-end customer experience at Alcatel-Lucent`s headquarters-based Executive Briefing Center (EBC), as well as setting standards and business practices for global facilities.
o Leverage data & analytics to continuously enhance program, achieving key metrics such as briefing volume and 98% customer satisfaction rating.
o Manage annual budget of $2M+ on behalf of global program.
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* Lead global facilities planning and design for Tier 1 briefing centers. Ensure process integration among complementary facilities within Alcatel-Lucent. Includes managing vendor and creative agency relationships to ensure optimal deployment of resources and projects to sales field.
* Collaborate across all of Alcatel-Lucent`s business segments to ensure consistency of messaging, training and brand standards in order to drive growth and engagement on behalf of global EBCs.
* Responsible for business development and success of Global Executive Briefing program, with the goal of supporting Alcatel-Lucent`s purpose-driven customer model.
LUCENT TECHNOLOGIES, Holmdel, NJ
1/1995 - 3/2007
Telecom infrastructure equipment and services provider; in 2006, merged with Alcatel to form Alcatel-Lucent.
Global Content Manager, Customer Briefing Program Group (12/2001 - 3/2007)
Oversaw all European customer visits as to US including high ranking Government officials from 10 countries; developed agendas, secured subject matter experts, set up and scripted demos, provided logistical support, managed budgets, staffing, AV infrastructure and reporting with summary and next step progression planning.
Supported our LGS Government solutions organization managing programs fro Government integrators and a large number of both Federal and State Government entities.
Achievements:
* As part of a global consolidation program initiative, proposed and managed design changes to allow integration of existing registration system with digital asset management system now known as Documentum, utilizing existing SQL licensing. Responsible for all functional design requirements.
* Worked with agencies and program directors to manage integration, creation and design of media elements into the 5 North American Centers to fit unique systems and configurations.
* Utilized European region experience to work with two additional center managers and staff to establish unique program allowing tracking of visits and attendees as well as reporting results to European account executives.
Senior Marketing Program Manager & Global EBC Manager (9/1999 - 12/2001)
Served as Creative Director for Optical divisions Marcom program and media production group with one facility in North America and 2 in the Netherlands, oversaw $1.4M budget, cut costs by 30% and utilized savings to hire web development staff, crafted messaging for sales collateral, web content, trade show and PR briefs.
Achievements:
* Identified significant problem with our European Marcom program. Worked with regional Sales teams to develop unique euro-centric program structure from the existing North American architecture.
* Restructuring of materials and integration of print on demand resulted in 40%+ annual savings on European Marcom budget.
* Promoted to oversee design and build of $9M, 18000 sq. ft. Executive Briefing Center in Nuremberg, accelerated construction and successfully value engineered final $2M while maintaining design integrity, center became one of Lucent`s most successful centers hosting our largest customers who remain with Alcatel-Lucent today.
* Tasked with extracting Lucent from a $2M grant program to The Brooklyn Academy of Music; successfully negotiated win-win solution enabling both parties to extract valuable results without negatively impacting Lucent`s public relations and relationship with Brooklyn Academy of Music.
* Effectively managed Optical Business unit black tie event at SuperComm when, four days prior, the headline entertainer, Rod Stewart, bowed out; we quickly secured Don Henley as alternate entertainment and re-worked branded theme and all backstage passes for customers; event was a resounding success.
Senior Marketing Program Manager (6/1998 - /1999)
Promoted to managed account specific marketing programs for the AT&T account team.
Achievement:
* To maximize volume of customer names gathered via trade shows, created database driven web portal to manage event invitations and RSVP tracking for AT&T customers, garnered 40% increase in customer events, 35% increase in customer satisfaction and boosted sales executive face time with customers by 22%.
LUCENT TECHNOLOGIES, Holmdel, NJ
1/1995 - 3/2007 (continued)
Creative Director - Advanced Media Solutions (1/1995 - 1/1998)
Managed in house media design and production at Lucent`s largest North American Region design center.
Achievements:
* Spearheaded merging of isolated design and production teams and equipment; liquidated equipment and incorporated new digital production tools, trained staff to maximize talent and hired additional talent, thereby creating a cohesive customer experience, addressing total campaign, program or product lifecycle; reorganization effectively reduced both production time, by over 50%, and costs by 110%.
* Handpicked to design, build and execute new 3500 sq. ft. customer demo center to showcase equipment to AT&T, our largest customer, met tight deadline of 7 weeks; success of demo center and presentation resulted in multi-billion dollar contract as AT&T`s sole equipment provider.
AT&T BELL LABORATORIES
Marcom Publication Specialist / Project Manager - Technical Publications Centre
(1989- 1995) managed design and production dept. reporting to Director of Technical Publications; Design Specialist - Art Media and Design Dept.,(1986 - 1989) worked with product developers and marketing organizations to create cohesive product focused marketing strategy; served as Genigraphics system manager.
MGH DESIGN ASSOCIATES
President and lead Designer
(1984-1986) Marketing, Corporate identity, Architectural Design, Graphic Design, Illustration, and Packaging.
ACADEMICS
Masters Certificate, Project Management
Stevens Institute of Technology, Parcipany, NJ
Industrial Design Studies
Columbus College of Art and Design, Columbus, Ohio
CONTINUED EDUCATION
Rivier College, Nashua, New Hampshire
Advanced Design Techniques and Advanced Illustration techniques.
Corporate Education Programs
Applied Quality Principles in Computer Systems
Marketing Communications Systems
Project Contract-Procurement Management
Advanced Project Management tools
Leadership Training
AFFILIATION AND MEMBERSHIPS
ABPM Association Of Briefing Program Managers
Career Network Ministry
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