Erez Borowsky
Email: *********@********.***
Address: **** ********* ****** ** **
City: Albuquerque
State: NM
Zip: 87111
Country: USA
Phone: 505-***-****
Skill Level: Senior
Salary Range: $150,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
MARKETING EXECUTIVE
Technical Product & Business Development ~ Cross-Functional Team Leadership
International Operations ~ Global Sales & Marketing ~ Alliance Development
CAPABILITIES PROFILE
Analytical and creative marketing executive with expertise in leading technical organizations, expanding product offerings, and generating new revenue streams through strategic partnerships. Excellent management experience with proven track record of increasing efficiency and profitability. Exceptional ability to understand consumer behavior and develop new products that increase market share in diverse industries including sporting goods, health, and industrial machinery. Adept at ensuring deliverables are produced on time and within budget. Successful communicator accomplished at facilitating consensus among multiple decision- makers. Skilled in all phases of strategic marketing in domestic and global markets.
Core strengths include:
Contract Negotiations
Strategic Marketing
Engineering Department Management
Customer Relationship Management
Global Partnerships
Profit & Loss Management
KEY CAREER ACCOMPLISHMENTS
"h Increased sales and market share by 250% with 100% increase in overall sales while reducing operating costs within 18 months.
"h Started business with three employees and sales of $300K, growing to 65 employees and multiple product lines with sales of $4.7M within five years.
"h Designed production and equipment, planning matrices to identify and eliminate bottlenecks, increasing efficiencies through knowledge of throughput capacities.
"h Developed, built, and implemented proprietary machinery and procedures for composite tubing manufacturing, reducing scrap while increasing capacities and increasing tolerances.
"h Established Maquiladora (Mexican Corporation utilizing benefits of North American Free Trade Agreement) manufacturing facility in Mexico in 1997 with 55 employees.
"h Created new processes and motivational techniques which increased on-time delivery of seven product lines from 43% to 98%.
"h Designed business plan to start up new company with $2K seed money and sold it for profit after 14 successful years.
Continued
Page 2
EREZ BOROWSKY
505-***-**** E Cell: 505-***-****
*********@********.***
PROFESSIONAL CHRONOLOGY
UPSITE TECHNOLOGIES, INC. MAY 2010-PRESENT
Vice President Product, Marketing and Sales In my two plus years at Upsite, I am most proud of the following accomplishments that exemplify my expertise in product development and management, technical sales, and marketing: Spearheaded a comprehensive re-branding of the company which included developing new channel initiatives and aggressive pricing strategies to support and sustain 60% plus gross margins. Created an innovative new Product Development strategy which included recruiting and hiring a new product manager. This strategy resulted in delivering a robust pipeline of new products for 2012. Previously this company had produced an average of 1 new product every few years. I recruited and hired a new marketing group to carry out the re-brand strategy in order to re-establish and better position the company's leadership in this industry. Results are that companies are seeking us out in order to establish relationships yielding increased sales volumes. I re-engineered the sales strategy while I recruited and hired a new technical field sales team to execute the re-branding strategy, thus promoting the company as an industry leader in airflow management. Results are improved relationships with existing partners as well as growth with respect to new partners, both of which stabilized and diversified the revenue stream. We are in process to add at least eight major partners in 2012, including building OEM relationships.
NANOPORE INSULATION, LLC, Albuquerque, NM Apr 2007 VOCT 2007
Vice President Marketing and Sales
Create and introduce products using technology and new commercialization capabilities. Create a focused marketing plan to include product development, product branding, marketing and sales objectives, web page development, and all relevant materials to launch a successful marketing/product campaign. Create Strategic objectives, Organizational strategy, Management strategy, People strategy, and Marketing strategy.
BUSINESS CONSULTING, Albuquerque, NM 2005-2007
Operations and Marketing
Consulted varying companies on Business Development, Operations, and Marketing. Consulted Easton Technical Products, SLC, UT, on proprietary machine technology, manufacturing systems and flows, quality control, raw material concerns, new product development, and new business development. Assisted Gold Tip, Inc., on Maquiladora development and establishment, new product development, and new business development. Consulted Chem Dry of Albuquerque and Chem Dry of New Mexico on Strategic objectives, Organizational, Management, People, Marketing, and Systems strategies.
HEALTH SPORTS, INC., Carson City, NV 1991V2005
President
Developed and built composites factory, focusing on technical products. Created niche brand (Skyshark) recognized worldwide. Designed product line for diverse technical industries including sporting goods, health, and aerospace. Manufactured products through custom-designed machinery to meet proprietary needs. Developed strategic relationships with lenders and global partners. Sourced, manufactured, and imported products from Asia. Created costing and pricing matrices, gaining advantage on bidding for quote requests and sales. Developed plans and budgets to achieve greater control for managing growth. Negotiated with unions to increase labor efficiencies and reduce costs.
EASTON ALUMINUM, INC., Van Nuys, CA 1989V1991
Project Manager & Director of Marketing
Managed seven product lines including ice and field hockey, ski poles, arrows, tents, kites, and golf. Increased sales through relationship building. Maximized efficiency in product manufacturing and on-time shipping. Oversaw creation and management of new business development unit. Managed promotions of hockey products to LA Kings and golf shafts to PGA Tour/Long Drive professionals. Created market study to evaluate new business potential.
Prior to 1989, held position as marketing manager with Legends Fine Art Sculptures in Los Angeles, CA.
EDUCATION AND COMPUTER SKILLS
Economics and Psychology, Vanderbilt University, Nashville, TN.
Biology, West Los Angeles College, Los Angeles, CA.
Microsoft Office products including Word, Excel, PowerPoint, and Access.
PROFESSIONAL AFFILIATIONS
"h President and Vice President, Franktown Estates HOA
"h Chairman, Carson City Manufacturers Association